Don’t Spam, enquire.</li></li></ul><li>Share Your Knowledge & Increase Traffic<br /><ul><li>You have valuable insight into your business, products, service or industry.
Sharing this in the form of news or blog posts can add to your online reach.</li></li></ul><li>Product, Product, Product!<br /><ul><li>Your product/service is the most important facet of your advertising strategy.
Calls To Action That Work<br />1-3 Message Cycling in a feature area on your home page.<br />Simple clear messages.<br />Legible on all devices.<br />Simple Navigation.<br />Call to action to ‘get’ or follow up, ask your user to do something.<br />
Calls To Action What Not To Do<br />More than 7 menu items is confusing.<br />Multiple navigation menus mean sub sections are lost.<br />Lack of feature content & no call to action are not engaging.<br />Visual clutter is a subconscious turn off for visitors.<br />
Follow up<br />Stay in Touch.<br />Build A Mailing List.<br />Offer Seasonal Services.<br />Sales, Offers & Vouchers.<br />Do not spam!<br />
This should include goal setting and reporting.</li></li></ul><li>Funding & Grants<br />
Funding & Grants<br />Venture Capital<br /><ul><li>Tough to get but it is still out there, a good idea requires a business plan and pitch.</li></ul>The Bank<br /><ul><li>Again tough but it can be done.</li></ul>Enterprise Boards & Grants<br /><ul><li>Again tough but it can be done.</li></li></ul><li>Questions? – Short break.<br />
Getting Started Online<br />CRO and the IEDR, choose a good domain name.<br />Domains & Hosting.<br />Design & Branding.<br />Copy Writing for Online.<br />Social Media faux pas .<br />
Assessing your current online presence<br />Look & Feel<br />Am I mobile Enabled?<br />Page Rank<br />SERPS, are you visible for your business terms?<br />Your current spend, should you increase or reduce?<br /><ul><li>Online Copywriting</li></li></ul><li>Questions?<br />
Respond to clients or potential clients.</li></ul>Bad Idea<br /><ul><li>Do not start chats online.
Do not let your client base know about your breakfast.
Do not mix business with pleasure.</li></li></ul><li>Twitter Needs A Client<br />What is a client?<br />Why not the web interface?<br />Multiple accounts?<br />Examples<br />Tweet Deck (Desktop & Mobile)<br />Tweetie/Twitter for iPhone(Mac & iPhone)<br />Uber twitter<br />
Facebook<br />Social Media Platform, started in Harvard.<br />Grown exponentially<br />Half of internet traffic is fb, it out ranks Google<br />1.2 million active Irish users<br />Best ROI on CPC advertising<br />Free to use as an individual or brand, this has begun to change and fb will continue to monetise their business sales model.<br />
Facebook Dos & Don’ts<br />Good idea<br /><ul><li>Set up a fan page.
LinkedIn<br />Professional Social Media Platform.<br />Great for online networking.<br />Great for HR.<br />The serious side of Social networking.<br />Add yourself & company profile<br />Encourage employees to add to the network.<br />Link to you site and blog. <br />
Social Media What to Use & Why<br />Do I have the time to invest in this?<br />Do I know how to do this?<br />Is there a member of staff that can do this?<br />Should I hire someone to manage my social media?<br />Where are my client base?<br />
Social Media Strategy<br />KISS<br />Are you raising awareness?<br />Are you trying to sell a product?<br />Are you a service provider offering an online niche service?<br />Listen, Respond, Monitor & Review.<br />Social Media Engagement, how can it be measured?<br />