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AVENGERS! ASSEMBLE!
Marketing models and Fandom
Marvel
• Timely Comics 1939
• Atlas Comics 1950
• Marvel Comics 1960
• First featured comic: Fantastic Four
• Chief editor Stan L...
• Split into several entertainment subsidiaries
during l980s. (Marvel Entertainment, Marvel
Productions, Marvel Animations...
AVENGERS!
• The ‘Marvel Cinema Universe’ – shared
fictional universe created to host Marvel’s
Avengers.
• The universe was...
• Some of the productions set in the Marvel
Universe;
– Iron Man (2008)
– The Incredible Hulk (2008)
– Iron Man 2 (2010)
–...
• John Favreau (2008)
• Main player: Robert Downey Jr
• When wealthy industrialist Tony Stark is forced to
build an armore...
• Louis Lettrier (2008)
• Main Player: Ed Norton
• Thanks to a gamma ray
experiment gone wrong, Dr.
Bruce Banner transform...
• Kenneth Branagh (2011)
• After being cast out from
the kingdom of Asgard, the
mighty and powerful Thor is
forced to live...
• Joe Johnston (2011)
• Main Players: Chris Evans,
Christopher Markus.
• After being deemed unfit for
military service, St...
• John Whedon (2012)
• Main Players: Robert
Downey Jr, Chis Evans,
Scarlett Johansson , Chris
Hemsworth, Mark
Ruffalo
• Ni...
• Each film’s plot is designed to intertwine with
regards to narrative, characters and setting to
culminate in The Avenger...
Cult Fandom and the Movie Geek
• Fandom for particular texts or genres can become
exaggerated through mutual appreciation ...
Popular Examples
• Comic-Con
• Star Trek
• Twilight
• Harry Potter
• Dr Who
• Lord of the Rings
• World of Warcraft
Popular Exmples
• Star Wars
• Star Trek
• Twilight
• Buffy the Vampire
Slayer
• Lord of the Rings
• Dr Who
• Superman/Smal...
TASK AHOY!
• Your mission:
• Get into groups of three or four.
• You will be given one example of a cult fan base to inves...
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Marketing and fandom

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  • Doom; Fantastic Four
  • Transcript of "Marketing and fandom "

    1. 1. AVENGERS! ASSEMBLE! Marketing models and Fandom
    2. 2. Marvel
    3. 3. • Timely Comics 1939 • Atlas Comics 1950 • Marvel Comics 1960 • First featured comic: Fantastic Four • Chief editor Stan Lee was responsible for all stories at this point. • Other popular stories include; Hulk, Thor, Captain America, Iron Man, X Men, Daredevil, Spiderman. • Created well known villains such as; Doctor Doom, Galactus and Magneto.
    4. 4. • Split into several entertainment subsidiaries during l980s. (Marvel Entertainment, Marvel Productions, Marvel Animations, Marvel UK, Marvel Music etc) • To date, Marvel is the highest-grossing movie brand of all time, its films having grossed a total of $4,094.6 million.
    5. 5. AVENGERS! • The ‘Marvel Cinema Universe’ – shared fictional universe created to host Marvel’s Avengers. • The universe was established by crossed over shared elements, plot lines, characters and settings.
    6. 6. • Some of the productions set in the Marvel Universe; – Iron Man (2008) – The Incredible Hulk (2008) – Iron Man 2 (2010) – Thor (2011) – Captain America: The First Avenger (2011) – The Avengers (2012)
    7. 7. • John Favreau (2008) • Main player: Robert Downey Jr • When wealthy industrialist Tony Stark is forced to build an armored suit after a life-threatening incident, he ultimately decides to use its technology to fight against evil. • Budget: $140million • Gross: $585million
    8. 8. • Louis Lettrier (2008) • Main Player: Ed Norton • Thanks to a gamma ray experiment gone wrong, Dr. Bruce Banner transforms into a giant green-skinned hulk whenever his pulse rate gets too high. Meanwhile, a soldier uses the same technology to become an evil version of the original. • Budget: $150million • Gross: $263million
    9. 9. • Kenneth Branagh (2011) • After being cast out from the kingdom of Asgard, the mighty and powerful Thor is forced to live on earth. He quickly becomes one of the planet’s greatest defenses. • Budget: $150million • Gross:$446million Main players: Chris Hemsworth, Natalie Portman, Anthony Hopkins
    10. 10. • Joe Johnston (2011) • Main Players: Chris Evans, Christopher Markus. • After being deemed unfit for military service, Steve Rogers volunteers for a top secret research project that turns him into Captain America, a superhero dedicated to defending the USA's ideals. • Budget: $150million • Gross: $368million
    11. 11. • John Whedon (2012) • Main Players: Robert Downey Jr, Chis Evans, Scarlett Johansson , Chris Hemsworth, Mark Ruffalo • Nick Fury of S.H.I.E.L.D. brings together a team of super humans to form The Avengers to help save the Earth from Loki and his army. • Budget: $220million
    12. 12. • Each film’s plot is designed to intertwine with regards to narrative, characters and setting to culminate in The Avengers (2012) • The Avengers will feature an ensemble cast from each of the preceding Universe movies. • The movie is the culmination of nearly 15years of preceding production work and intricately written, directed and marketed movies.
    13. 13. Cult Fandom and the Movie Geek • Fandom for particular texts or genres can become exaggerated through mutual appreciation and large fanbases. • It stems from a need to stand out from other forms of popular fandom. • There will usually be a range of merchandising and themed events based around the text. (conventions etc.) • The text and surrounding items become quasi-religious (almost a religion) symbols to fans, holding a certain amount of sentimental and cultural value.
    14. 14. Popular Examples • Comic-Con • Star Trek • Twilight • Harry Potter • Dr Who • Lord of the Rings • World of Warcraft
    15. 15. Popular Exmples • Star Wars • Star Trek • Twilight • Buffy the Vampire Slayer • Lord of the Rings • Dr Who • Superman/Smallville • Marvel and DC Comics • Comic Con
    16. 16. TASK AHOY! • Your mission: • Get into groups of three or four. • You will be given one example of a cult fan base to investigate and produce a Fact Profile for. • Be sure to include; – Facts about the movie/genre/convention – Figures/dates etc – Images – Blog postings/fan postings – Your opinion on why this fan base has generated GO FORTH AND GEEK!
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