Successful Proximity Marketing in O2 World Berlin
Mobile Communications Technologies and Applications
Berlin, 26.-27. Jan 2009
Dipl. Ing. Dan Romescu

Hiwave.NET Proximity Marketing Network
• MCDS (Multi-Channel Device Synchronization)
• Content & Campaign Management System
www.hiwave.de
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O2 World Berlin
• 17.000 Visitors
• 1.800 square metre LED wall
www.hiwave.de
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O2 World with Hiwave.NET Proximity Network
• 40 Federated Communication Servers
• UMTS
www.hiwave.de
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O2 World Blue Room
• Digital Wall Screen 3 x 3 Screens
• Digital Signage System with BT interactive
• Permission Marketing with PULL
www.hiwave.de
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O2 World Mobile Content
www.hiwave.de
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O2 World Communication Success
Event Downloads Unique devices Response Rate
Opening Ceremony 602 1.105 54,48 %
Herbert Grönemeyer 264 412 64,08 %
Eisbären Berlin vs. Augsburg 297 533 55,72 %
Coldplay 301 501 60,08 %
Alba Berlin vs. Artland Dragons 148 398 37,19%
NBA: Hornets vs. Wizards 284 602 47,18%
Füchse vs. Lemgo 179 395 45,32%
www.hiwave.de
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HiwaveNET Content & Campaign Management System
www.hiwave.de
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Why Proximity Marketing?
• Most Emotional
• User Context Awareness
• Permission Based
• High Conversion Rates
• Anticipated Relevance
= „Sweet Spot“
www.hiwave.de
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Kontakt
Dipl. Ing. Dan Romescu
IT Director & Senior Consultant
Zossener Str. 55-58d · 10961 Berlin
Tel. +49 1723755643
https://www.xing.com/profile/Dan_Romescu
Copyrights by Hiwave
This presentation is the intellectual property of Hiwave GmbH and subject to valid copyrights.
www.hiwave.de
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