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Ecological Intelligence in Communication, Green Camp KarmaKonsum Frankfurt 2009
Ecological Intelligence in Communication, Green Camp KarmaKonsum Frankfurt 2009
Ecological Intelligence in Communication, Green Camp KarmaKonsum Frankfurt 2009
Ecological Intelligence in Communication, Green Camp KarmaKonsum Frankfurt 2009
Ecological Intelligence in Communication, Green Camp KarmaKonsum Frankfurt 2009
Ecological Intelligence in Communication, Green Camp KarmaKonsum Frankfurt 2009
Ecological Intelligence in Communication, Green Camp KarmaKonsum Frankfurt 2009
Ecological Intelligence in Communication, Green Camp KarmaKonsum Frankfurt 2009
Ecological Intelligence in Communication, Green Camp KarmaKonsum Frankfurt 2009
Ecological Intelligence in Communication, Green Camp KarmaKonsum Frankfurt 2009
Ecological Intelligence in Communication, Green Camp KarmaKonsum Frankfurt 2009
Ecological Intelligence in Communication, Green Camp KarmaKonsum Frankfurt 2009
Ecological Intelligence in Communication, Green Camp KarmaKonsum Frankfurt 2009
Ecological Intelligence in Communication, Green Camp KarmaKonsum Frankfurt 2009
Ecological Intelligence in Communication, Green Camp KarmaKonsum Frankfurt 2009
Ecological Intelligence in Communication, Green Camp KarmaKonsum Frankfurt 2009
Ecological Intelligence in Communication, Green Camp KarmaKonsum Frankfurt 2009
Ecological Intelligence in Communication, Green Camp KarmaKonsum Frankfurt 2009
Ecological Intelligence in Communication, Green Camp KarmaKonsum Frankfurt 2009
Ecological Intelligence in Communication, Green Camp KarmaKonsum Frankfurt 2009
Ecological Intelligence in Communication, Green Camp KarmaKonsum Frankfurt 2009
Ecological Intelligence in Communication, Green Camp KarmaKonsum Frankfurt 2009
Ecological Intelligence in Communication, Green Camp KarmaKonsum Frankfurt 2009
Ecological Intelligence in Communication, Green Camp KarmaKonsum Frankfurt 2009
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Ecological Intelligence in Communication, Green Camp KarmaKonsum Frankfurt 2009

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Ecological Intelligence in Communication, Green Camp KarmaKonsum Frankfurt 2009

Ecological Intelligence in Communication, Green Camp KarmaKonsum Frankfurt 2009

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Transcript

  • 1. Ecological
Intelligence
in
 Communica0on
 KarmaKonsum
GreenCamp
2009
 #kk2009
 @dromescu
 Frankfurt
20.06.2009

  • 2. We
are
living
in
a
world
of
material
abundance.
 How
much
cost
us?

  • 3. This
is
the
impact
reality
for
our
material
 abundance...

  • 4. Our
material
abundance
impacts
on:
 •  Geosphere
:
soil,
water,
climate
 •  Biosphere
:
our
bodies,
other
species,
plant
 life
 •  Sociosphere:
human
concerns
condiLon
for
 workers,
childs


  • 5. Lost
in
the
Tunell
of
choice...

 InformaLon
Asymmetry

  • 6. Radical
Transparency
 •  Use
data
to
make
more
virtuos
decisions

 •  Ecologically
transparent
marketplace
 •  Full
disclosure


  • 7. Roman
Empire
and
the
radical
transparency
on
 olive
oil


  • 8. InformaLon
Asymmetry
in
Energy
Market
 Energy
 Behavior?
 conservaLon
 Diesel?
 arLcles?
 IsolaLon?
 Gasolin?
 Devices?
 HeaLng/
 Hybrid?
 warm

 water?
 Gas?
 ULlity?
 Air

 Electro?
 Finance
&
 condiLon?
 IncenLves?
 Insurance?

  • 9. Use
case:
City
of
Boston

  • 10. GeneraLon
of
transparency
 •  First:
Forced
disclosure
with
right‐to‐know
 laws
 •  Second:
Rules
that
forced
corporate
to
 disclose
hard‐to‐detect
risks
or
benefits
(
CO2,
 nutrients
or
allergens
in
foods...)
 •  Third
:
Bo[om‐up
transparency
driven
by
 vigilant
and
acLve
consumers

  • 11. Reduce
the
LCA
complexity
for
a
product
to
a
 quality
symplicity
 •  Needs
for
bio‐,
geo‐
and
sociometrics

 •  Needs
for
LCA
free
data
from
corporates
 •  ComputaLonal
power
we
have
enough

 •  Open
a
real
conversaLon
between
consumer
 and
producer

  • 12. The
power
of
Distributed
Social
Networks
 FOAF
=
Ad
Infinitum

  • 13. BUZZ
with
Microblogging
&
Nano‐conversaLons

  • 14. #IranElecLon

  • 15. Social
 Technographics

  • 16. Build
InformaLon
Symmetry


  • 17. 90%
on
impacts
come
from
manufacture,
 transport
and
disposal
not
from
use

  • 18. Requirements
for
Radical
Transparency
 •  AuthoritaLve
Knowledge
 •  ImparLality
and
Trust
 •  Open
the
walled
garden
of
data

  • 19. The
choice
of
Ecolabels

  • 20. It‘s
all
about
the
bag,
what
is
a
sustainable
product?

  • 21. •  Dan
Romescu
 @dromescu
 Dan.Romescu@wacox.de


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