2. We are living in a world of material abundance.
How much cost us?
3. This is the impact reality for our material
4. Our material abundance impacts on:
• Geosphere : soil, water, climate
• Biosphere : our bodies, other species, plant
• Sociosphere: human concerns condiLon for
5. Lost in the Tunell of choice...
6. Radical Transparency
• Use data to make more virtuos decisions
• Ecologically transparent marketplace
• Full disclosure
7. Roman Empire and the radical transparency on
8. InformaLon Asymmetry in Energy Market
Diesel? arLcles? IsolaLon?
Finance & condiLon?
9. Use case: City of Boston
10. GeneraLon of transparency
• First: Forced disclosure with right‐to‐know
• Second: Rules that forced corporate to
disclose hard‐to‐detect risks or beneﬁts ( CO2,
nutrients or allergens in foods...)
• Third : Bo[om‐up transparency driven by
vigilant and acLve consumers
11. Reduce the LCA complexity for a product to a
• Needs for bio‐, geo‐ and sociometrics
• Needs for LCA free data from corporates
• ComputaLonal power we have enough
• Open a real conversaLon between consumer
12. The power of Distributed Social Networks
FOAF = Ad Inﬁnitum
13. BUZZ with Microblogging & Nano‐conversaLons
16. Build InformaLon Symmetry
17. 90% on impacts come from manufacture,
transport and disposal not from use
18. Requirements for Radical Transparency
• AuthoritaLve Knowledge
• ImparLality and Trust
• Open the walled garden of data
19. The choice of Ecolabels
20. It‘s all about the bag, what is a sustainable product?