Augmented Citizen Mobile Augmented Reality Summit @ MWC2010
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Augmented Citizen Mobile Augmented Reality Summit @ MWC2010

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Augmented Citizen Manifesto @ Mobile Augmented Reality Summit @ MWC2010

Augmented Citizen Manifesto @ Mobile Augmented Reality Summit @ MWC2010

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Augmented Citizen Mobile Augmented Reality Summit @ MWC2010 Augmented Citizen Mobile Augmented Reality Summit @ MWC2010 Presentation Transcript

  • augmented citizen Challenges and Solutions for an Open and Sustainable Outernet Dan Romescu + Willi Schroll, strategiclabs.org strategiclabs.org 2010
  • Augmented Reality in the hypecycle strategiclabs.org 2010
  • Augmented Reality unfolding strategiclabs.org 2010
  • Mobile Augmented Reality 2010: Players looking for common tunes Creative Commons Rickz @ flickr strategiclabs.org 2010
  • Mobile Augmented Reality: Reality spam – real threat? Augmented (hyper)Reality: Domestic Robocop, Keiichi Matsuda 2010, vimeo strategiclabs.org 2010
  • Mobile Augmented Reality: AR intrusion hacks – an adoption killer? augmentedplanet.com 2010-01-27: The Case Against Augmented Reality strategiclabs.org 2010
  • The State of Mobile Augmented Reality: Great opportunities 2014: USD 732m (Juniper) The 16 business models of Hayes 2009 personalizedmedia.com 2009 strategiclabs.org 2010
  • How Big? Q: Isn‘t AR just a new mode how to display information? A: Yes, but this in fact means to change the mode of interaction with the world, your physical and social reality Some name this „Augmented Reality Industry“ (Bruce Sterling) strategiclabs.org 2010
  • Deep impact of AR in a nutshell Since AR adds data into your stream of perception it immediately adds something into your stream of consciousness. > Different overlay, means different worlds, means different behaviors. > In the future AR will not be just another media channel. strategiclabs.org 2010
  • The State of Mobile Augmented Reality: Challenges & Solutions • Lack of standards? • Establish conventions and patterns for MAR GUI, API etc. • Lack of open data, local, social, objects, faces? • Awarenss of privacy issues • Diverse design patterns and • Ecosystem to enable the interaction paradigms? „Augmented Citizen“ • No legal framework for complex • We need more than an privacy issues „Augmented Customer“ because of the deep impact of AR for reality • Lack of hardware convenience – construction phones‘ AR usability is not perfect – waiting for AR goggles? • We need an Education Framework to build responsible „Augmented Citizens“ strategiclabs.org 2010
  • Maybe: The tech titans prepare for AR Commerce • Ubiquitous Advertising? If the world is a platform, what can you do with Google Adwords, Streetview, Buzz and Goggles? • Ubiquitous Commerce? If the world is a platform, what can you do with some cool AR smart phones and the iTunes concept? • We should not leave the super powers alone with the fundamental decisions ahead image source: gigaom.com/2010/02/12/google-vs-apple/ strategiclabs.org 2010
  • Civic IICT Realspace Realpeople Navigation Instant Reality Hyperlocal Offers Realtime Reality Stream AR Advertising Lifelogging Experience Reality Mashup Augmented Signage Serendipity Local Immersion Search Commerce Ubiquitous Shopping HyperLBS augmented 360° Transparency Predictive Marketing Social Search Reality Mining citizen Augmented Media Face Recognition Privacy Infotainment Augmented Social Obectlinked Networking Customer Socializing Knowledge Symmetry Entertainment Interface Permissions Augmented Immersive MAR Event Guide Dating Hybrid Tracking Identity Sharing Edutainment Context Intelligence Small Worlds Mixed Reality Augmented IdentityMAR Blended Learning 3.0 Games Ecosystem Reality Design MAR at Home Sensor Fusion AR Commons Ambient Intelligence Affective MAR Object Recognition Hybrid Intelligence strategiclabs.org 2010
  • AR Dev Camp – April 23/24 2010 – Berlin Open Augmented Reality. The World as Interface and Platform. The largest commercial AR event in Europe. The event will show the present trends and amazing outlook of AR technology – and aims to translate these keen visions into business. Day 1: ARDevCamp Business Area Day 2: ARDevCamp Production Area ardevcamp.de strategiclabs.org 2010
  • The tech point of view TBD Civic IICT Realspace Realpeople Navigation Instant Reality Hyperlocal Offers Realtime Reality Stream Lifelogging Reality Design User Experience Design Reality Mashup Serendipity Local Immersion Open Data HyperLBS Interface + Sensors augmented 360° Transparency Predictive Marketing Standards Reality Mining Augmented Media reality Face Recognition Privacy Infotainment Augmented Social Obectlinked Networking Customer Knowledge Interface Symmetry Permissions Interoperability Identity Augmented Dating Transaction platform Immersive Edutainment MAR Event Guide Hybrid Tracking Context Intelligence ID + Right Management Mixed Reality Small Worlds Augmented IdentityMAR Blended Learning 3.0 Games Ecosystem Reality Design MAR at Home Sensor Fusion AR Commons Ambient Intelligence Affective MAR Object Recognition Hybrid Intelligence strategiclabs.org 2010
  • Contact Information Dan Romescu Augmented Citizen Advocate @dromescu dan@AugmentedCitizen.org Willi Schroll Technology Analyst, Futurist @wschroll schroll@strategiclabs.org Find the presentation on slideshare.net/dromescu + slideshare.net/willi strategiclabs.org 2010