Skobbler

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Skobbler

  1. 1. Droidcon: Top 10 Android monetizationhacks10th April 2013 Philipp Kandal / Twitter: @apphil / CTO & Co-Founder skobbler
  2. 2. Quick intro Philipp Kandal – CTO & co-founder skobbler Funded in 2008 as a Management Profitable since Q4/2011 Buy-Out from Navigon We are all about Maps and especially OpenStreetMap #1 paid navigation in 9 countries (e.g. Germany, UK, Russia) with > 3 70+ people in Germany and (mostly) Mio. users Romania (major part is R&D)Intro 2
  3. 3. Monetization basics Key monetization factors: - # of Installs (Promotion, Conversion, Ratings, Reviews, etc.) - Monthly Active Users / Daily Active Users (Retention) - Average Revenue per User (Paid Apps / In-Apps / Advertising, etc.)Top 10 Android monetization hacks @apphil #3
  4. 4. #1 Android != Google Play, also Amazon,etc. Submit to alternative Android markets such as: Amazon, Barnes & Noble, Samsung Apps, AndroidPit, Handango, etc.Top 10 Android monetization hacks @apphil #4
  5. 5. #2 Embrace Pirates (and be playful) Use (for Google Play) Android license verification: http://developer.android.com/ XYZ google/play/licensing/index.htmlTop 10 Android monetization hacks @apphil #5
  6. 6. #3 Focus on visual representation in AppStores (how not to do it)Top 10 Android monetization hacks @apphil #6
  7. 7. #3 Focus on visual representation in AppStores (well done)Top 10 Android monetization hacks @apphil #7
  8. 8. #4 MAO is your best friendTop 10 Android monetization hacks @apphil #8
  9. 9. #4 MAO = Mobile Appstore OptimizationTop 10 Android monetization hacks @apphil #9
  10. 10. #5 Price promotion is king Both for paid apps as well as for in-apps for free appsTop 10 Android monetization hacks @apphil #10
  11. 11. #5 Price promotion is king Source:http://reviews.cnet.com/8301-19512_7-57366990-233/ios- android-apps-that-go-on-sale-see-significant-revenue-jump/Top 10 Android monetization hacks @apphil #11
  12. 12. #6 Ask your users for rating & Incentivize sharingTop 10 Android monetization hacks @apphil
  13. 13. #7 Android is a platform where a free base is a must Lesson learned: Users won’t buy if they can’t try on AndroidTop 10 Android monetization hacks @apphil #13
  14. 14. #7 Android is a platform where a free base is a must Source: http://androidheadlines.com/2013/02/top-5-ways-to-make-your-android- app-money-besides-ads.htmlTop 10 Android monetization hacks @apphil #14
  15. 15. #8 Push notifications to increase retention Urban Airship can significantly increase your retention of usersTop 10 Android monetization hacks @apphil #15
  16. 16. #9 Use country based pricing & LocalizeTop 10 Android monetization hacks @apphil #16
  17. 17. #10 Install ads (high-value), exit ads Look at high-value ads from vserv, metaps, StartApp, AirPushTop 10 Android monetization hacks @apphil #17
  18. 18. Don’t follow the dark side Fake downloads, fake ratings and other shady partnersTop 10 Android monetization hacks @apphil #18
  19. 19. Further reading „  Metaps (Android monetization provider) http://www.metaps.com/ „  http://mobileminute.info/android-vs-ios-monetization-secrets/ „  http://www.airpush.com/android-developers/tools „  Droid Blog http://droid-blog.net/ „  http://www.appsgeyser.com/blog/category/monetize-your-app/ „  http://blog.betable.com/making-money-with-free-android-apps/ „  http://appstoreoptimization.tumblr.com/Recommended reading @apphil #19
  20. 20. Thank you for your attention!Get in Touch: philipp.kandal@skobbler.comPhone: +49-172-4597015 Follow me on .com/apphil

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