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Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
Roduner   democratizing business processes with android-based mobile devices
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Roduner democratizing business processes with android-based mobile devices

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  • 1. Democratizing Business Processes with Android-based Mobile DevicesDr. Christof RodunerCOO and co-founderchristof@scandit.com@scanditwww.scandit.com Droidcon 2013, Berlin, Apr 10, 2013
  • 2. ABOUT
  • 3. ABOUT SCANDIT3  Company:  Founded by entrepreneurs and MIT / ETH Zurich graduates in 2009.  Based in Zurich, Switzerland  Customers:  5,000+ licensees in 80+ countries.  Preferred technology provider of GS1
  • 4. BARCODE SCANNING PLATFORM4  Barcode Scanner SDK:  Fastest and most reliable mobile barcode scanning technology  Scans from any angle and without autofocus  Supports Android, iOS, WP8 (soon), Symbian/Qt, Phonegap and Titanium  Product API & Scanalytics  Product data for over 25M UPCs across different geographies and categories.  Scan analytics (top products and categories, at-home vs. in-store, etc.)  Great support and simple pricing  Free community edition available
  • 5. ENTERPRISE IT TRENDS
  • 6. MOBILE BUSINESS6 Mobile has dramatically changed the way of doing business: Independent Mobile Price Brick & Grocery Online Brand Product Coupon Payment Mortar Comparison Stores Retailers Owners Portals Sites Provider Retailers Engines … but mostly in consumer space
  • 7. CONSUMERIZATION OF THE ENTERPRISE7
  • 8. NOT JUST SOFTWARE…8 BYOD
  • 9. BUSINESS PROCESSES
  • 10. TODAY: DEDICATED HARDWARE10
  • 11. TOMORROW: ANDROID TO THE RESCUE11 Advantages:  Make business process accessible to everyone  Support occasional use  Support locally decentralized use  Stylish device instead of clunky hardware
  • 12. CHALLENGE:TECHNOLOGY
  • 13. CHALLENGE: NO AUTOFOCUS13 No autofocus (AF) camera
  • 14. CHALLENGE: BLURRY IMAGES WITH AUTOFOCUS DEVICES14 Wrong focus point Camera not able to focus on objects too close
  • 15. CHALLENGE: DELAY DUE TO AUTOFOCUS15 Autofocus duration on iPhone 4S: ~1 sec Delay to start autofocus: ~0.3 sec Time
  • 16. CHALLENGE: PACKAGING, FORM FACTOR & LIGHTING16 Tiny 2D codes Non-uniform background Thin barcodes Crumpled surface Transparent code on Glare round surface
  • 17. DEMO VIDEO17 www.scandit.com/video
  • 18. PROCUREMENT
  • 19. PROCUREMENT STATUS QUO19 How small enterprises order goods today:  Assemble order using Excel sheet or pen and paper  Find product in web shop, enter quantity, place order  Check if shipment is complete
  • 20. PROCUREMENT USING A MOBILE DEVICE20  Actor #1: Retail buyer or manager  Action #1: Places a product order by scanning an item, case or stand alone barcode from catalog  Actor #2: Product vendor  Action #2: Assembles order as specified by Actor #1, and scans product before shipping to retail location  Actor #3: Dock receiver  Action #3: Accepts an order from the vendor via a receiving dock. Scans a palate or product case to add items to store inventory system
  • 21. EXAMPLE SOLUTION: WINTERHALTER + FENNER21
  • 22. VALUE PROPOSITION22 Strategic Technology - Streamline ordering process - Fast and reliable - Decentralize ordering - Familiar UX - Automate manual processes Competitive Monetization - Improve product availability - Reduce hardware costs - Reduce human error - Reduce labor costs - Affordable support
  • 23. SELF CHECKOUT
  • 24. SELF CHECKOUT STATUS QUO24 Automated checkout process in today’s retail stores:  Custom mobile devices  Fixed checkout stations  Not possible in smaller stores Source: www.coop.ch Source: Wikipedia
  • 25. SELF CHECKOUT USING A MOBILE DEVICE25  Actor #1: Consumer  Action #1: Scan items as they are added to a shopping basket.  Action #2: Scan coupon for promotion  Action #3: Scan loyalty card (or have digital version in mobile wallet)  Action #4: Scan a barcode on a checkout kiosk to checkout  Action #5: Receive QR code on mobile device to open gate, confirm payment and walk out
  • 26. EXAMPLE SOLUTION: QTHRU26
  • 27. VALUE PROPOSITION27 Strategic Technology - Reduce checkout time - Runs on shopper’s own device - Help shoppers with local discovery - Cross-platform - Personalized offers and - Fast and reliable recommendations, targeted deals and promotions - Opportunities to up-sell / cross-sell Competitive Monetization - Improved shopping experience - Reduced hardware costs - Be perceived as innovator (by - Reduced labor costs consumers and competitors alike)
  • 28. TICKETING
  • 29. TICKETING STATUS QUO29  Ticket distribution and verification  Often no technology support  Hardware is often:  Clunky  Expensive  Offline  With bad battery  With basic UI only Images: shubertticketing.com, starticket.ch, Wikipedia
  • 30. TICKETING USING A MOBILE DEVICE30  Actor #1: Ticket distributor  Action #1: Creates and distributes a ticket with a barcode (digital or physical)  Actor #2: Event staff  Action #2: Scans the barcode on a ticket to admit entry to event
  • 31. EXAMPLE SOLUTION: FATSOMA31
  • 32. VALUE PROPOSITION32 Strategic Technology - Feasible for small event organizers - Online verification with support for who have to use pen and paper wifi and 3G otherwise - Over-the-air deployment and - Decentralized event management updates - Easy access to hardware - Familiar UX - Cross-platform Competitive Monetization - More convenient for event guests - More revenue to buy, store and show tickets - Reduced hardware costs - Last-minute sales - Reduced labor costs
  • 33. POINT OF SALE
  • 34. POS STATUS QUO34 Today’s point-of-sale systems:  Scan products and total cost  Accept payment  Too heavy-weight for small, individual retailers (hardware cost, agreements with payment processors, etc.)
  • 35. POS USING A MOBILE DEVICE35  Actor #1: Cashier  Action #1: Scan products individually to total cost of items in basket  Action #2: Cashier scans barcode off of consumer’s mobile device to activate the coupon or loyalty card  Action #3: Accept payment  Action #4: Accept item return by scanning barcode on item
  • 36. EXAMPLE SOLUTION: ZING CHECKOUT36 Mobile phone can emulate traditional peripheral devices:  Receipt printer → email or text message receipts  Mouse → touch screen  Scan gun → camera-based scanner  Credit card terminal → dongle or camera-based reader
  • 37. VISUAL CREDIT CARD READING37 Capture credit card information with smartphone camera
  • 38. VALUE PROPOSITION38 Strategic Technology - Speed up checkout - Fast and reliable - Improve customer experience - Familiar UX Competitive Monetization - Differentiate through elegant - Reduced hardware costs solution - Reduced labor costs - Affordable support
  • 39. PARTS TRACKING
  • 40. PARTS TRACKING STATUS QUO40  Goal:  Gobal hardware manufacturer needs to track hardware parts across entire organization  Enable 10,000+ technical employees to participate in QA process  Two approaches:  Dedicated handheld scanners → only few employees can participate  Desktop / web-based solution: low compliance, mistakes, outdated information
  • 41. PARTS TRACKING USING A MOBILE DEVICE41  Electronics manufacturers  Actor: Engineer or Manager  Action #1: Check in to identify the part’s location and user  Action #2: Identify part details and specs  Action #3: Identify past users who worked with the part  Action #4: Request changes to part  Action #5: Log notes, Bugs, etc
  • 42. SOLUTION42  Imprint tiny 4x4mm Datamatrix codes and/or Code39 stickers on hardware parts  Build track and trace app with Scandit’s Barcode Scanner SDK to deliver laser-like scanning performance to thousands of occasional scanners.  Benefits:  Increased efficiency by extending hardware tracking to more than a few QA specialists with barcode scanner hardware  Better governance of hardware parts by management  Significant cost savings compared to solutions based on dedicated scanners
  • 43. VALUE PROPOSITION43 Strategic Technology - Leverage BYOD ecosystem - Supports very small Datamatrix barcodes (4mm) - Enable occasional scanning - Cross-platform - Create one point of access for part information - Familiar UX Competitive Monetization - QA improvements - Reduced labor costs - Reduces friction during production, - Reduced hardware costs testing and distribution of parts
  • 44. CONCLUSION
  • 45. SUMMARY45  Android devices bring great changes to well-established business processes  Sophisticated process support becomes available to everyone, even small businesses  Android devices are more appealing, less expensive, often less complex and more readily available than devices traditionally used  Everyone, even occasional users with their own devices, can participate in a business process
  • 46. FURTHER INFORMATION46 Free Barcode Scanning SDK: www.scandit.com/pricing Blurry Barcode Scanning Blog Post Series Introduction: Why Bother? Market Perspective: Original Research Study Technical Perspective: Reasons for Use Additional Web Resources Product API: www.scandit.com/product-api/ Case Studies: www.scandit.com/apps/case-studies/ E-mail: info@scandit.com
  • 47. THANK YOU

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