Droidcon2013 topapps benninghaus_telekom

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  • 1. KICK-ASS APP SUCCESS:HOW TOPAPPS CAN HELPDroidcon Conference Berlin April 9thMarco Benninghaus, Deutsche Telekom
  • 2. 4/26/2013– strictly confidential, confidential, internal, public – 2THE STARTING POINT:EVERYBODY IS IN IT FOR THEMONEYCONTENTS STARTING POINT PROBLEMS BEST PRACTICE TOPAPPS
  • 3. 4/26/2013– strictly confidential, confidential, internal, public – 3SURE CODING ISFUN!BUT UNLESS YOUARE A BANK, PUBLICBROADCASTER,MAJOR BRAND ORTELCO, YOUR APPSWILL HAVE TO MAKEMONEY EVENTUALLY!Image: Benjamin Thorn,pixelio.de
  • 4. 4/26/2013– strictly confidential, confidential, internal, public – 4THE PROBLEM:MANY FLAWS IN THE APPECOSYSTEMCONTENTS STARTING POINT PROBLEMS BEST PRACTICE TOPAPPS
  • 5. 4/26/2013– strictly confidential, confidential, internal, public – 5VISIBILITYAPPS GET LOST INTHE CROWD. IT ISHARD TO STANDOUT AND REACHTOP100. GOODSEARCH RANKSARE TOUGH TOGET.Image: berwis, pixelio.de
  • 6. 4/26/2013– strictly confidential, confidential, internal, public – 6FRAGMENTATIONTHOUSANDS OFDEVICES,SCREENS AND OS-VARIANTSREQUIRE CARE,WHICH MEANSTIME AND COST.Image: Google
  • 7. 4/26/2013– strictly confidential, confidential, internal, public – 7MONETISATIONMAKING MONEY ISSO MUCH HARDERON ANDROID. LOWWILLINGNESS TOPAY AND ISSUESAT CHECK-OUT.Image: Jürgen Treiber,pixelio.de
  • 8. 4/26/2013– strictly confidential, confidential, internal, public – 8THE ADVISE:LEARN FROM BEST PRACTICECONTENTS STARTING POINT PROBLEMS BEST PRACTICE TOPAPPS
  • 9. 4/26/2013– strictly confidential, confidential, internal, public – 9CONCEPT & DESIGNFIND A PROBLEM,TARGET MOBILE,STAY FOCUSED.DESIGN GREAT UXAND ICON, MAKE ALLGLOSSY, GOGLOBAL, THINK BIG!Images: myTaxi, Bonial,6Wunderkinder, Vamos
  • 10. 4/26/2013– strictly confidential, confidential, internal, public – 10BUSINESS MODELAN APP IS ABUSINESS, ABUSINESS NEEDS APLAN. CHOOSERIGHTMONETISATIONMODEL: AD-FUNDED,FREEMIUM,PREMIUM, INDIRECT?Image: Jürgen Treiber,pixelio.de
  • 11. 4/26/2013– strictly confidential, confidential, internal, public – 11ORGANIC USERSUNDERSTAND THESTORE, LEARNASO. CHOOSECATEGORYSTRATEGICALLY,OPTIMISE YOURASSETS. WATCHREVIEWS. NEVERSTOP PR. USE G+!Image: Google Play Search
  • 12. 4/26/2013– strictly confidential, confidential, internal, public – 12ANORGANIC USERSCONSIDER CPX-BASED MEASURESTO DRIVEDOWNLOADS. USEPRICE PROMOS &PUSH CAMPAIGNS.FIND PARTNERS FORTRAFFIC EXCHANGE.Images: freapp, AppZapp,AppGratis, App des Tages
  • 13. 4/26/2013– strictly confidential, confidential, internal, public – 13LIFECYCLE MGMTANALYSE POST-INSTALL KPIs. KEEPLOYAL USERSENGAGED. UPDATEOFTEN. CREATEVARIANTS, BUILDUPSELLING PATH.IF APP FAILS, DARETO STOP! Images: appFigures,Distimo, adeven, AppAppnie
  • 14. 4/26/2013– strictly confidential, confidential, internal, public – 14THE SUPPORT:PARTNERING WITH TELEKOMTOPAPPSCONTENTS STARTING POINT PROBLEMS BEST PRACTICE TOPAPPS
  • 15. 4/26/2013– strictly confidential, confidential, internal, public – 15WHAT TOPAPPSISRECOMMENDATION PROGRAMME BYDT IN EUROPE.TOPAPPSPRESENTS HAND-PICKED QUALITYAPPS TO TELEKOMUSERS SINCE 2009.Image: DT, TopApps Icon
  • 16. 4/26/2013– strictly confidential, confidential, internal, public – 16WHY WE DO ITAPP STORES AREJUNGLES. TOPAPPSPROVIDES GUIDANCEAND HELPSDISCOVER THEPEARLS. WE FOCUSON QUALITY APPSWITH SUSTAINABLEVALUE TO INCREASELOYALTY.Image: DT, TopApps Androidnative
  • 17. 4/26/2013– strictly confidential, confidential, internal, public – 17WHAT WE DORELEASE-SCREENING,PROFESSIONAL APPSELECTION &REVIEW. PROMOTIONIN TOPAPPS APPS,SMS, SOCIAL, PRINT& SHOPS. GOOGLEPLAY SHELF ANDBILLING.Image: DT, Google PlayShelf
  • 18. 4/26/2013– strictly confidential, confidential, internal, public – 18HOW WE PARTNERWITH MORE THAN100 DEVS/YEAR ATEYE-LEVEL. BETA-TESTS, MENTORING,APP PROMOTION.IN RETURN, WE SEEKEXCLUSIVEBENEFITS FOR OURUSERS.Image: DT, VIP-Apps Visual
  • 19. 4/26/2013– strictly confidential, confidential, internal, public – 19WHY YOU SHOULDBEST PRACTICEFROM OVER 130 OWNAPPS AND MORETHAN 300PARTNERSHIPS.MASSIVE REACH.HIGH-VALUE USERS.PROMOTION BY ATRUSTED BRAND.A RELIABLEPARTNER.
  • 20. THANK YOU! GET INTOUCH:topapps@telekom.dehttp://partner.topapps.de