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Droidcon2013 app analytics_huber_1und1



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  • 1. Build your own app analytics toolsdroidcon 2013Monica Tudora, Matthias Huber1&1 Internet AG1
  • 2. Monica Tudoraworks for 1&1 Internet AG in Bucharest, Romaniadevelopes Android apps for 1&1previously worked for Namco Bandai Games® 1&1 Internet AG 2011Speaker IntroductionMatthias Huberworks for 1&1 Internet AG inKarlsruhe, Germanymanages a developmentdepartmentpreviously managed AndroidDev Team at Nero AGdevelops iOS App in his sparetime1&1 Internet 2
  • 3. 1&1 – Member of United Internet AG® 1&1 Internet AG 2012SEDO Holding AG79.45 %Indirectshareholdingsvia EFFShareholdings in41Shareholdings inyoungInternet companies100 %3Freenet 2.98 %Goldbach 14.96 %Hi-media 10.65 %fun 49.00 %Virtual Minds 48.65 %ProfitBricks 30.02 %1&1 Services 3Effective: August 15th 2012
  • 4. Motivated teamMore than 5,600 employees, thereof 1,500 inproduct management, development and datacentersSales power2.9 million new customer contracts p.a.40,000 registrations for free services on a dailybasisOperational Excellence42 million accounts in 10 countries5 Data Centers70,000 servers in Europe and USA1&1: Services of United Internet AG® 1&1 Internet AG 2012Access ApplicationsNetworksUserequipmentContentStandardsoftware4Subsidiaries 4Effective: August 15th 2012
  • 5. 1&1 SubsidiariesApps 5® 1&1 Internet AG 2012
  • 6. 1&1 Apps® 1&1 Internet AG 2011 1&1 Insights 6
  • 7. 1&1 Insights® 1&1 Internet AG 2011 Tools 7
  • 8. Analytics Tools Out There® 1&1 Internet AG 2011 Why 8
  • 9. Why Build Your Own Tools® 1&1 Internet AG 2011 Requirements 9You do not trust external service providersOwn the tools - own the data!You need tools that do not exist yet, or you have special requirementsBuild whatever you need!You want to be able to change data collection, data transfer, analysisYou build it - you can change it!Last but not least: learn something ☺
  • 10. Our Analytics Requirements® 1&1 Internet AG 2011 Technical Setup 10Hotmaps: help designers seehow intuitive the screendesign isCrash Analytics: helpdevelopers find all thecrashes in an appUsage Statistics: gatherspecific events and visualisethem in nice graphics
  • 11. Technical Setup® 1&1 Internet AG 2011 Live Demo 11ToolsManagerToolsManagerHotmapsHotmapsCrashesCrashesStatisticsStatisticsDBDBAnalyticsBackendAnalyticsBackend
  • 12. Live Demo® 1&1 Internet AG 2011 12Live Demo!
  • 13. Conclusions® 1&1 Internet AG 2012Implementing your one analytics tools is not difficultIf you have reasons to build your own analytics tools:Do not hesitate to do it!Things that help you on the way:OpenSource libraries (e.g. ACRA – )Server-side tools (LAMP, phpMyAdmin, C)1&1 Dynamic Cloud Server13
  • 14. Thank you for your attention!Questions?!?14