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blue via

  1. 1. Telkos suck!?Herbert Schmid
  2. 2. What do you(really) think of telcos?
  3. 3. Using odd standards !
  4. 4. Using web standardsOfficial SDK‘s Code examples on github: https://github.com/BlueVia/BlueVia/tree/master/examples All the logos above are the property of their respective owner
  5. 5. Greedy!
  6. 6. Sharing!20% of incoming SMS / MMS traffic10% of outgoing SMS / MMS traffic50% of advertising revenue70% of app sales70% of subscription paymentse.g. UK > 80% and Germany > 70%
  7. 7. A new revenue source for developers Application In-App NEW Sales PaymentsSubscriptions Revenue Share for Network Operator services Freemium (premium features Advertising via in-app payments)
  8. 8. Fragmented!
  9. 9. One platform for all countries DeveloperCustomers Customers Customers Customers Customers Customers Customers ~ 200 Mio Users already integrated
  10. 10. Unified ?WAC – one cross operator API
  11. 11. Not (really) interested in developers !!
  12. 12. Creating shared knowledge! Offered by BlueVia Contributed Sponsored Free Ads Found member Plannedhttp://www.slideshare.net/bluevia/bluevia-marketing-toolkit-8294884http://www.visionmobile.com/rsc/researchreports/VisionMobile-Developer_Economics_2011.pdfhttp://www.m-e-f.org/fileadmin/user/Suhail/Enablers/MEF_Guide_to_Enabling_services_FINAL.pdf
  13. 13. Country reports on bluevia.com
  14. 14. What do you think? STILL ?
  15. 15. What do telcos add to (my) App Development?
  16. 16. Payment (via WAC)
  17. 17. Russian payment Roulette
  18. 18. Virtual goods - Dating
  19. 19. Virtual goods - Fashion
  20. 20. Using the Context API
  21. 21. Text Deck Pro / SMS API
  22. 22. Car sharing App / SMS MT
  23. 23. Fleet Management / LBS
  24. 24. Want to test it?1. Try the API console to familiarise with REST calls2. use the sandbox to simulate error conditionsc Just use the sandbox URLs: https://api.bluevia.com/services/REST/SMS_Sandbox/... https://api.bluevia.com/services/REST/MMS_Sandbox/...3. run your app under real conditions in testing mode Use the following test URL: https://bluevia.com/test-apps/authorise Get monthly credits for: - Sending SMS/MMS to your app (MO) - Sending SMS/MMS from your app (MT)
  25. 25. So everything is hunky dory? We don’t have API ubiquity in all countries OAuth 1.0 is problematicThe „Customer pays / Revenue Share“ model is not simple BlueVia only supports O2 customers We are in Public Beta - We need your Feedback - We continuously improve the platform
  26. 26. Let’s give it a try!

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