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Droidcon 2010: Android and iPhone - a known Antagonism ? Professor Dr. Kai Rannenberg
 

Droidcon 2010: Android and iPhone - a known Antagonism ? Professor Dr. Kai Rannenberg

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Android and iPhone - a known antagonism? ...

Android and iPhone - a known antagonism?

Prof. Dr. Kai Rannenberg, Chair of Mobile Business & Multilateral Security, University Frankfurt/Main

On first sight the current market situation of mobile communication devices seems to be comparable with that of the early days of desktop computers(PCs). While Apple focuses on a closed environment, Microsoft and its operating system, Microsoft Windows was open for any hard- and software, which helped them to become market leader. Today the situation for mobile operating systems seems to be similar. The iPhone OS and especially the App Store set a lot of restrictions for parties who want to sell their software via these systems. At the same time, Android is Open Source and therefore used by various hardware providers and open for 3rd party developers without any limitations set by the system provider. So the strategy of Google as Android's driving force is in some points comparable to Microsoft's strategy from in desktop computer market. Will this open system strategy be successful in the mobile market again? The characteristics of the mobile market could ask for other strategies. Additionally, negative experiences with Google in other areas could have a negative impact on Android's acceptance. So e.g. Privacy and Security mayhave to be considered as a weak spot of Google engagement in mobile environments. This talk will discuss these and other related issues.

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    Droidcon 2010: Android and iPhone - a known Antagonism ? Professor Dr. Kai Rannenberg Droidcon 2010: Android and iPhone - a known Antagonism ? Professor Dr. Kai Rannenberg Presentation Transcript

    • …… Android and iPhone A known antagonism? droidcon 2010 | May 27th 2010 Prof. Dr. Kai Rannenberg T-Mobile Chair of Mobile Business & Multilateral Security Goethe University Frankfurt www.m-chair.net ...
    • [www.heise.de/mobil] 2 ... ……
    • [leilamakki.posterous.com] 3 ... ……
    • [flexeando.com] 4 ... ……
    • …… ... 5
    • …… Agenda Look back Open strategies for the mobile market Android‘s barriers and potentials ... 6
    • …… Look back  Microsoft had an operating system open for any hardware and software.  Apple focused with its Macintosh on a closed environment. ... 7
    • …… Revenue over time for Microsoft, Apple, and Google ... 8
    • …… Microsoft‘s “Open system”  One of Bill Gates‘ key visions was to get a workstation of their software onto every desk and into every home.  Therefore Windows had to be…  … an open system compatible with almost any hardware.  ... open for most different usage scenarios and 3rd Party-Applications: Software developers had to follow some rules, but they were not a restricted to a licensing process or a centralized application store. ... 10
    • …… WILL THIS OPEN SYSTEM STRATEGY BE SUCCESSFUL IN THE MOBILE MARKET AGAIN? ... 11
    • …… New Apple‘s economic cycle ... 12
    • …… Google‘s economic cycle ... 13
    • …… Mobile strategy of Apple and Google  Mobile platform for  „Mobile First“ selling content, services – Eric Schmidt, CEO Google (Apps) and hardware  Having control over  Offering channels against which Search Engine is the everything is free used on mobile devices culture of the internet  Making the mobile web  Currently entering attractive to build new advertising market with advertising pillars iAd for iPhone OS 4 ... 14
    • …… ... 15 [http://geekandpoke.typepad.com]
    • …… Examples: Rejected/Censored by Apple ... [www.tomrichmond.com/blog] [lambdajive.wordpress.com] 16
    • …… External influences on Android‘s success iPhone: Android • Closed System • AppStore censored by Apple ? Google: • Collecting too much data • Intransparency ... [heise.de] 17
    • …… Is Google`s negative image on privacy issues a potential threat for Android? Wenn Google doch noch scheitert, dann nicht an seinem Geschäftsmodell, sondern an den Folgen seiner Hybris. Klaus von den Hoff, Director Arthur D. Little [www.manager-magazin.de] ... [www.ftd.de] [www.tagesschau.de] 18
    • …… Privacy Settings on Android and iPhone … AndroidManifest.xml <uses-permission android:name="INTERNET" /> <uses-permission android:name="READ_PHONE_STATE" /> <uses-permission android:name="WAKE_LOCK" /> <uses-permission android:name="READ_OWNER_DATA" /> ... … 19
    • …… Browser Fingerprinting  More and more services are used over the Internet.  Browser as collection point for user data Browser Fingerprinting can identify you with the help of information a browser shares:  Browser type  Version  Installed plugins  System fonts and  whether it accepts cookies. By combining all that data, a browser fingerprint can be created that uniquely identifies and recognises you. ... Check your browser for uniqueness: http://panopticlick.eff.org/ 20
    • …… Android‘s potential & limits Enterprise • Dynamic and flexible system for Enterprise Applications • Integration and maturity not (yet) optimal Developers • Open Source development tools • No policy restrictions on getting software on the devices • Manufacturers are not always using the latest OS version and need a long time for updates. • Problems rise with the fragmentation of the device market. Marketing • No policy restrictions on getting software on the devices • There are more than one Android App Market available • Applications have to be provided to all relevant platforms (more than Android and iPhone). ... 21
    • …… HOW DOES THE MOBILE MARKET LOOK ANYWAY? ... 22
    • …… Worldwide smartphone market by OS vendor % share of the full market others ... [www.canalys.com, FTD 20.05.2010] 23
    • …… Conclusions  Like Microsoft for desktop computers Android as a rather non- restrictive platform will become a major player on the mobile market.  Android can profit from Apple‘s restrictive strategy but can also be affected by Google’s bad image.  There will not be a monopoly or duopoly on the mobile OS market.  With the rising complexity of mobiles the challenge will be recognizable trustworthiness.  … ... Prof. Dr. Kai Rannenberg Dr. oidcon Dipl.-Wirt.-Inf. Dr. oidcon Dipl.-Kfm. 26 Markus Tschersich Marvin Hegen