Six statistics in healthcare social media India hcsm.in

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Doctors Are Online in Large Numbers and click through rates in India are Four times more attractive than the west. Check out the stats!

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Six statistics in healthcare social media India hcsm.in

  1. 1. Six Statistics in Healthcare Social Media India Dr. Neelesh Bhandari CCO, Digital MedCom Solutions drneelesh@digmed.in drneelesh@hcsm.in
  2. 2. India Access 80MM people in India have internet access, 7% of the population, or 17% of the urban population Source: India's Exploding Digital Economy - Jeffrey F. Rayport - Harvard Business Review Published: 03/08/2012
  3. 3. Fast Expanding Medium Mobile penetration is 71% in India, while Internet is 8% and social media is 3% Source: We Are Social's Guide to Social, Digital, and Mobile in India, Dec ... from We Are Social Published: 01/10/2012
  4. 4. India Access India will have 201MM Internet users by 2015, up from 92MM in 2011 Source: bcg.perspectives - China’s Digital Generations 3.0: The Online Empire
  5. 5. .. Social Media.. Two Thirds of Doctors (Internationally) are Using Social Media for Professional purposes Source: SpinaBifidaInfo.com <SBI>
  6. 6. Digital Marketing Social ad cost-per-impression is $0.32 in the U.S., compared to $0.27 in the U.K., and $0.12 for India Source: Facebook Sees ROI with Social Ad Adoption – Marketing Insights | Official Blog of Marin Software
  7. 7. Digital Marketing Social ads generate click-through rates of 0.13% in India, compared to 0.06% for the U.S., and 0.04% for the U.K. Source: Facebook Sees ROI with Social Ad Adoption – Marketing Insights | Official Blog of Marin Software
  8. 8. What This Means:  India has a fast expanding base of Internet users, including doctors.  Doctors are already using Social Media for professional purposes.  Digital Marketing is Twice as effective and at half the cost in India as compared to United States.
  9. 9. Marketing To Doctors  Digital Marketing can be the preferred choice for marketing to Doctors in India  We connect with 45,000 Unique Physicians every month via Social Media  To work with us contact Dr. Neelesh Bhandari Chief Consulting Officer at Digital MedCom Solutions

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