Innovation and marketing for universal health rights

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Technology and Social Marketing can go a long way in achieving universal health rights by increasing availability, accessibility and acceptability of healthcare.

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  • My Name is Neelesh
    Qs we will answer
    Do we or do we not Have health rights in India?
    How are we achieving Universal Health Rights?
    Can larger countries learn from our experiences?
  • We need to make use of changing social scenario to increase availability and accessibility to healthcare. Our methods should be acceptable to the public. There should be no compromise in quality. This is called the Rights Based Approach to Health.
  • This is the maternal Mortality in various Indian states. It is falling all over the country. Mothers now know they need to go to hospital to deliver and that it’s a completely free service and all expenses are reimbursed by the govt for institutional deliveries. (JSY)
  • Similarly IMR is also falling. We saw amazing drop in IMR after introduction of the ORS and telling people how to use it. Campaigns' like Pulse Polio did wonderful work in India with eradication of the diseases in India.
  • Innovation and marketing for universal health rights

    1. 1. Innovation and Marketing for Universal Health Rights Dr. Neelesh Bhandari MBBS (AFMC), MD (Path); PGP Human Rights CEO: Digital MedCom Solutions Chief Mentor: Society for Knowledge and Health
    2. 2. Innovation and Marketing for Innovation and Marketing for Universal Health Rights Universal Health Rights Dr. Neelesh Bhandari Dr. Neelesh Bhandari
    3. 3. Getting Up-To-Date • India Spends about 1.5% of GDP on Health • Health is an implied fundamental human right in India • Focus Shift from Infectious to Chronic Diseases now
    4. 4. Parameters for Health Rights
    5. 5. Falling MMR
    6. 6. Falling IMR
    7. 7. Towards Health Rights Social Marketing • Use Proven Marketing Theories Applied To Our Cause to reach critical mass Innovation • Use Technology Enabled Solutions at Point of Care with Patients
    8. 8. Use The Right Marketing Mix + People
    9. 9. Technology and Innovation • Increased Means of communications • Better ways to reach more people • Abundance of single and multiple use devices like mobile smart-phones
    10. 10. Some Examples • Telemedicine Supported Eye care in NE and south India • e-Mamta Tracking Systems • Medical chat rooms by Kerala Government • National Health Portal by GOI • User Defined Health Care at PCMS, Bhopal • Mobile Vaani Projects • Telemedicine project: AIIMS + Afghanistan
    11. 11. Summary • Technology is a great equalizer • Healthcare administrators should make good use of technology, esp. mobile phones • Be Innovative and you can serve more and more people with limited resources
    12. 12. History of health rights • WHO constitution (1948) aims to make highest attainable standard of health as one of the fundamental rights of every human being (without distinction). • Article 12 of The International Covenant on Economic, Social and Cultural Rights (1966) was the first document to outline steps which need to be taken to realize Right to Health. •In May 2000, The Committee on Economic , Social and Cultural Rights adopted a general comment (no. 14) on Right to Health.
    13. 13. Innovation and Marketing for Universal Health Rights Dr. Neelesh Bhandari CEO: Digital MedCom Solutions Chief Mentor: Society for Knowledge and Health Email: drneelesh@digmed.in

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