How Indian Pharma Can Use Emerging Media To Connect With Doctors: Brand Drift 2012
Emerging Media In Healthcare (And Pharma ?) Dr. Neelesh Bhandari MBBS (AFMC), MD PGP human Rights
What Do We Do ? Digital MedCom SolutionsDigital Marketing In Healthcare And Pharma Plus91 Healthcare Technology www.plus91.in Doctors Social Media Platform www.docglobal.com
How Doctors Use Internet• Email : Colleagues, Patients, Family• Search for medical literature (EBM)• Subject related treatment guidelines• Keep up-to-date with recent updates• Get in touch with other doctors (network)• Look for new events/ conferences• Follow up with patients• Info about ongoing clinical trials
How Doctors Use Internet• Check for Drug -Drug Interactions• Follow important medico-legal decisions and cases in various courts• Get second/ expert opinion on pathological and radiological reports• Telecardiology• Full text of medical textbooks / ebooks
Doctors On emerging Media• 85% of American Doctors Online• Active Users Of Mobile Apps• Active users Of The Internet for Information Collaborating Marketing etc
How Doctors In India view Emerging Media• 118 million Indian Households Online• 900 million Indians with Mobile Phones• More Than 60,000 Indian doctors on Linkedin• More Than 55,000 Indian doctors on Facebook• Active Smartphone users
Main Reasons Doctors Use Emerging Media• Connect with other stakeholders• Learn• Collaborate• Market
Medicine Has Gone Digital ! www.digmed.in Where Is Pharma? Has It Been Left Behind?
Apprehensions Of Doctors• Tough To use ?• Ethics• Usefulness• Will it get me more patients ?
Best Practices For Connecting with Doctors On Digital Platforms
Tips For Pharma• Be More Meaningful Than Memorable• First, Create a captive audience (community platforms, enewsletters etc)• Use Data and Metrics Wisely (Fine-tune)• Provide Individualized content• Online CME content and Health Information• Mobile Apps For Doctors / Consumers
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