eLearning TechnologiesHelping Educational Institutions Unlock Human Potential Using Learning Solutions From Microsoft
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eLearning Technologies Helping Educational Institutions Unlock Human Potential Using Learning Solutions From Microsoft

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eLearning TechnologiesHelping Educational Institutions Unlock Human Potential Using Learning Solutions From Microsoft eLearning Technologies Helping Educational Institutions Unlock Human Potential Using Learning Solutions From Microsoft Presentation Transcript

  • eLearning Technologies Helping Educational Institutions Unlock Human Potential Using Learning Solutions From Microsoft Mostafa Ewees (PhD) Stanford University at California Assistant Professor at German University in Cairo (GUC) EDUCATIONAL CONSULTANT
  • Setting the stage
    • Solution Areas
    • Learning Management
    • Student/Faculty Productivity
    • Digital and Streaming Media
    • Mobile Learning
    • Portals
    • Assessment
    • Digital Content
    • Key Scenarios
    • Higher Education
      • eLearning, e-learning, E-learning, E-Learning, etc.
    • K-12
      • Education Portal
      • Accountability and Assessment
    • An educational institution’s core business is
      • Fundraising
      • Teaching and Learning
      • Supporting Athletics
      • Getting research grants
  • e-learning: Definition
    • Learning experiences enabled by information technology
  • Agenda
    • Opportunity
    • How to win – customer conversation
    • Solution Architecture
    • Key Scenarios
      • Coordinate: Learning Management
      • Connect: Educational Intranets
      • Create: Expressing Ideas
  • Main Take-Aways
    • “ eLearning”  making quota
    • Key technologies  establish SharePoint!
      • Opportunities beyond LMS
    • Mobility  competitive differentiation
  • The Opportunity FY03 US Higher Education Market Solution Anatomy Segment Size $M Growth % MS ($M) Basic Opps: 1200 Win: 30% Wins: 360 MS Rev: $3.6M LMS Media Portals Collab Productivity 200 350 100 100 250 10 25 0 10 0 ▼ ▲ ► ▲ ► 3 5 3 4 175 MS $10K ISV $15K HW $10K SVC $15K Total $1B 8 ▲ 190 Entry Opps: 2400 Win: 30% Wins: 720 MS Rev: $1.44M MS $20K ISV $25K
    • Key trends & predictions:
    • Gartner: “Academic technology services will supplant ERP as the next major new IT investment in higher education.”
    • Meta Group: “Through 2005, e-learning services will increasingly be delivered as embedded components within enterprise portals, applications, and collaboration systems.”
    • Gartner: “By year-end 2002, 70 percent of higher-education central IS departments will only support a single course management system product “
    HW $15K SVC $25K Advanced Opps: 200 Win: 20% Wins: 40 MS Rev: $2.2M MS $55K ISV $150K HW $40K SVC $200K
  • How to win… *Source: EDUCAUSE 2003 Survey http://www.educause.edu/ir/library/pdf/eqm0322.pdf = Highly impactful to this solution = Somewhat impactful to solution = For reference Only Top 10 Most Pressing Campus IT-Related Challenges* Solution Relevancy 1. IT Funding Challenges 2. Administrative/ERP Implementations 3. Security & Identity Management 4. Maintaining and Upgrading Network & IT Infrastructure 5.Faculty Development, Support, and Training 6. IT Strategic Planning 7. Web Services/Web-based Systems 8. Distributed Learning/Teaching and Learning Strategies 9. Enterprise-level Portals 10. Online Student Services
  • Customer Conversation Stakeholder Pain Reason Impact
    • President
    • Provost
    • Regent
    • Reputation
    • Image
    • Budget cuts
    • Fund-raising
    • New competitors
    • New funding sources
    • Faculty defections
    • Enrollment pressures
    • CIO
    • CTO
    • Director of Computing
    • Unfunded mandates
    • Security
    • Rising expectations
    • Budget cuts
    • Academic freedom
    • Diverse users and needs
    • Shared governance
    • Central IT viewed as “behind” and out of touch
    • Departments “doing their own thing”
    • Hackers, spammers, etc.
    • Director of Academic Computing
    • Demand growing
    • Resources not
    • Budget cuts
    • Everyone an expert
    • Student and faculty dissatisfaction
    • Faculty
    • Time
    • Balancing teaching, research, and service
    • Student expectations
    • Promotion and tenure
    • Stress
    • Staying relevant
  • What if… Stakeholder Vision
    • President
    • Provost
    • Regent
    • Expand your student base without increasing “brick and mortar” facilities
    • Provide services to alumni, deepening your relationship
    • Develop new revenue streams from businesses and organizations
    • CIO
    • CTO
    • Director of Computing
    • Easily and quickly integrate new capabilities into your existing infrastructure
    • Provide academic departments with services instead of applications
    • Make your network more secure yet preserving academic freedom
    • Director of Academic Computing
    • Provide students and faculty with familiar tools that support their academic needs
    • Provide just-in-time support and training for faculty
    • Improve the reliability of academic systems
    • Faculty
    • Continue to use familiar tools of your trade
    • Not have to rely as heavily “technology people”
    • Feel confident that the technology will “just work”
  • Education evolution Adapted From: Maslow, A. (1943). A theory of human motivation. Psychological Review , 50, 370-396 Connected Learning Advanced Needs
    • Integrated student services
    • On-demand learning opportunities
    • Supports mobile lifestyle
    • Data-driven
    • Personalized
    Competitive Differentiation Support traditional educational approaches Basic Needs
    • Classroom based instruction
    • Lecture based pedagogy
    • Correspondence courses
    Most Institutions Today Enable pedagogical best practices Intermediate Needs
    • Blended/hybrid/web enhanced courses
    • Active experimentation
    • Group and team learning
    • Affordable reality
    • Distance learning
    Innovative educators and departments
  • Solution Architecture Enterprise Systems
    • Learning Management Systems (LMS)
      • HED: ISV
      • K-12: Class Server
    • Learning Content Management Systems
    Management Flexible Access Aggregation, Personalized, Mobile, Single Sign-on Content Creation
    • Express Ideas
    • Group & Teamwork
    • Data Collection & Analysis
    • Digital/ Streaming Media
    Portfolios
    • Teaching
    • Learning
    • Institutional
    • Communication & Collaboration
    • Document Management
    • e-mail
    • Calendar
    • Rights Management
    • Search
    • Administrative Systems
    • EAI
    • Authentication
    • File Storage
    • Database
    • Web Server
    Learning Assessment Assessment Technologies
    • Quizzing/Testing
    • Item Banks
    • Essay Grading
    • Classroom Response
    • Surveying
  • Applications of Technology
    • Empowering educators and learners
    Digital Content 3rd party ISV Solutions
    • Exchange 2003
    • Live Comm. Server
    Learning Management Systems
    • SharePoint Portal Server 2003
    • Windows SharePoint Services
    • Windows Media 9 Series
    • Office 2003 System
    • Producer 2003
    • IMS/SCORM tools
    • Streaming Media Solutions
    Learning Content Management Systems Accountability and Assessment Solutions Portfolio Solutions Facilitating Learning Managing Learning Assessing Learning Values
    • Express
    • Interact
    • Explore and discover
    • Organize
    • Automate
    • Orchestrate
    • Measure
    • Evaluate
    • Document
    Enabling Technologies
  • Applications of Technology
    • Empowering educators and learners
    Digital Content
    • Exchange 2003
    • Live Comm. Server
    Learning Management Systems
    • SharePoint Portal Server 2003
    • Windows SharePoint Services
    • Windows Media 9 Series
    • Office 2003 System
    • Producer 2003
    • IMS/SCORM tools
    • Streaming Media Solutions
    Learning Content Management Systems Accountability and Assessment Solutions Portfolio Solutions Facilitating Learning Managing Learning Assessing Learning Values
    • Express
    • Interact
    • Explore and discover
    • Organize
    • Automate
    • Orchestrate
    • Measure
    • Evaluate
    • Document
    Enabling Technologies CREATE CONNECT COORDINATE
  • Coordinate: Learning Management LMS Solution Area: Academic Computing Mode: Execution Solutions Name Learning Management Average MS Influenced Revenue Basic: Entry: Advanced: MS = $10K, ISV = $5K, HW = 5K, SVC = 5K MS = $15K, ISV = $25K, HW = $15K, SVC = $25K MS = $55K, ISV = $150K, HW = $40K, SVC = $200K Avg. Sales Cycle 3-9 months Microsoft Technologies Windows 2000/2003 Server, SQL Server 2000, ASP/ASP.Net Solution Enterprise Learning Management Systems and Learning Content Management Systems. The solutions are provided by a 3 rd party ISV. They enable customers to easily create and organize instructional materials, provide basic assessments, and support basic communications in “fully online” or “hybrid/blended” courses. Results Reduced time to develop online or hybrid/blended courses. Students have faster access to course materials. Help desk/support calls decrease due to consistency across multiple courses and integration with other enterprise systems. Customer Implementations Baylor University, University of Cincinatti, Babson College
  • Coordinate: Customer Conversation
    • Today:
    • One student, five classes, five departments, five different user interfaces…
    • One central IT organization, five different departments, five integration projects.
    • Pain: Need enterprise system rather than cobbled together departmental systems.
    Vision: Improve student experience, system reliability, student and faculty support and integration with campus enterprise systems through a single system. Reason
    • Different systems supported by different departments
    Impact
    • No centralized support
    • Limited integration with enterprise systems
    • Inconsistent experiences for students
  • Connect: Educational Intranets Connect Solution Area: Academic Computing, Administrative Computing Mode: Execution Solutions Name Institution-wide collaboration and e-mail, Enterprise Portals Average MS Influenced Revenue Basic Entry Advanced MS = $10K, ISV = $15K, HW = $10K, SVC = $15K MS = $25K, ISV = $20K, HW = $15K, SVC = $25K MS = $60K, ISV = $50K, HW = $40K, SVC = $150K Avg. Sales Cycle 3-6 months Microsoft Technologies Microsoft Solution Accelerator for Intranets, Windows Server 2003, Windows SharePoint Services, SharePoint Portal Server 2003, Exchange 2003, Live Communications Server, Live Meeting, SQL 2000, Office 2003. Solution Enables educators and learners to engage in team and group activities anytime, anywhere in a structured or adhoc environment, all while minimizing additional training by utilizing familiar tools. Results Enhanced team and group collaboration, significant time savings on team based activities, increased communication, and faster feedback. Customer Implementations Johns Hopkins School of Nursing, University of Massachusetts – Amherst
  • Connect: Customer Conversation Today: Students are connected and social. Learning happens everywhere. Instructional technology limits communication and collaboration. Pain: Meeting high demands of increasingly sophisticated students and faculty.
    • Vision: What if
    • Faculty and students could work collaboratively in online communities
    • Real-time presence information could take the friction out of collaborating
    • Faculty could use the same infrastructure to support their research needs
    Reason
    • Faculty feel constrained by current learning management systems
    • Infrastructure is more about managing rather than enabling students to engage in learning activities
    Impact
    • Failure to attract and retain students, faculty and staff
    • Flat learning experiences
    • Doesn’t fit the mobile lifestyle
  • SharePoint Enterprise Portal Solution built on top of Windows SharePoint Services Hub and Aggregator for SharePoint personal, team and portal sites
    • SharePoint Portal Server
    • News and Links
    • Site Directory and Connections
    • Personal Sites (MySites)
    • Audience Targeting
    • Index, Search and Alerts
    • Single Sign-On
    • BizTalk Integration
    Team Collaboration Solution well beyond file server Scalable Workspace Platform
    • SharePoint Services
    • Document Storage and Collaboration
    • Flexible Lists
    • Web Part Pages
    • Page Personalization
    • Site Life Cycle Management
    • Scale-Up/Out Foundation
  • Johns Hopkins “ We needed to create an infrastructure that would help nurses provide palliative care with the greatest competence. To achieve this goal, we had to address their needs to connect with each other and provide access to critical resources as they dealt with challenging cases right at the bedside.” Dr. Cynda Rushton, Project Director for the National Nursing Leadership Academy Faculty member, Johns Hopkins University School of Nursing
  • Create: Expressing Ideas Create Solution Area: Academic Computing Mode: Execution Solutions Name Digital and Streaming Media, Student and Faculty Productivity Average MS Influenced Revenue Basic Entry Advanced MS = $5K, ISV = $15K, HW = $15K, SVC = $5K MS = $10K, ISV = $20K, HW = $25K, SVC = $15K MS = $20K, ISV = $50K, HW = $50K, SVC = $50K Avg. Sales Cycle 1 – 3 months Microsoft Technologies Windows 2003 Server, Windows Media 9 Services, SharePoint Portal Server 2003, Windows SharePoint Services, Office 2003 System, Producer 2003, PhotoStory, Movie Maker, Windows XP, Windows Media Encoder, Microsoft Enterprise Learning Library (MELL), Windows XP Tablet PC Edition Solution Enables educators to easily create new or enhance existing learning content without requiring extensive user training. Content adheres to IMS/SCORM industry standards and is readily integrated into learning management systems. Educators and learners can express their ideas effectively without requiring special purpose hardware or facilities, and enabling the friction-free capture of content for later re-use. Enables capture of lectures for distance learning and on-demand playback at a later time. Results Faculty report significant time savings in producing learning content. Students have access to important learning resources on-demand. Costs of producing digital media content reduced by up to 50%. Customer Implementations University of Wisconsin “eTeach”; Wharton; Darden School of Business; Seattle Community College, University of Cincinatti
  • Create: Customer Conversation Today: While motivated faculty are embracing technology, the gap for the rest of them is getting bigger. Pain: Dissatisfied faculty, administrators, students, and staff– lack of support & training on new systems/desktops.
    • Vision: What if?
    • Faculty could use familiar tools
    • Reduce faculty support costs
    • Same technology enhances faculty’s research activities
    Reason
    • Faculty feel using technology too difficult and time consuming
    Impact
    • Faculty frustration
    • Students not stimulated
    • Support costs rising
    • Faculty taking on large, time-consuming multimedia projects, affecting research productivity
  • Solution Offering Summary Advanced Entry Basic
    • WSS
    • Administrative
    • Course centric
    • Digital Media
    • Producer 2003
    • Windows Media
    • Learning Objects
    • IMS add-ins
    • WSS Library.
    • SharePoint
    • Portal Server
    • Dept. Intranet
    • Comm. Portal
    • Streaming media infrastructure
    1-3 months OEM & VAR 3-9 months ISV and SI 9-18 months Consortia
    • LMS
    • Basic ISV LMS
    • ASP Hosted
    • Campus Comm.
    • Live Comm. Server
    • Live Meeting
    • Exchange
    • LMS
    • ISV Solution
    • Departmental use
    • LMS
    • LCMS
    • Enterprise integration
    CREATE CONNECT COORDINATE
  • Calls to action
    • www.microsoft.com/education/partner
    • Send email to stacymcc@microsoft.com
    • Profile your company in Partner Central
      • External Link - https://microsoftuspartnernet.allegis.com
      • Request log-on from pcsupprt@microsoft.com
    • Work with your local partner engagement manager (PEM)
      • Map provided from [email_address]
  • A Parting Thought… “ I never try to teach my students anything, I only try to create an environment in which they can learn.” --- Albert Einstein
  • Thank You © 2003 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.