When used to its fullest extent, Coop advertising can save you thousands of dollars a year on your advertising budget. When finding suppliers, one of the very first questions should be "Do you offer Coop advertising programs with your products?" And if so find out as much basic information about the what when and how much you can and request information to be sent to you. If you have several vendors, keep the programs separate during the same week or month you are using them as combining offers may confuse your customers.

1. How does Coop advertising help small business?
drmurray.empowernetwork.com /blog/how-does-coop-advertising-help-small-business
Rick Polson was an Account Executive at several broadcast facilities in Ann Arbor, Michigan; Boston, Massachusetts;
and Tampa Bay, Florida – selling, writing, and producing ads for numerous industries.He also was an on- air participant
in some locations. Rick as a Public Relations Manager for an international computer product manufacturer and
distributor, he was deeply involved in branding global product lines. He also have advertising agency experience,
involved with all aspects of client relations and placement of marketing programs.
"Some of your vendors may of f er Co- op advert ising. They will help you pay for some or all of an advertising program.
In most Co- op programs, the vendor will qualify something that only uses their products in the ad.
They have many ways t o det ermine cost s. They may pay a percentage of your overall purchases from them, in a
certain timeframe. It might be a fixed dollar amount or percentage based on the siz e of your market (i.e. 25% of your
radio monthly ads) with the condition that you use a specific script within your ads. Some Co- op programs may restrict
what months or quarters of the year which funds are used. Study each component of a Co-op program to make sure you
get the greatest opportunities based on your investments, goals, and criteria." Chapter 6 - Traditional Media.
When used to its fullest extent, Coop advert ising can save you t housands of dollars a year on your advertising
budget. When finding suppliers, one of the very first questions should be "Do you offer Coop advertising programs with
your products?" And if so find out as much basic information about the what when and how much you can and request
information to be sent to you. If you have several vendors, keep the programs separate during the same week or month
you are using them as combining offers may confuse your customers.
If your using product (A) do it for the week, two weeks or month till the dollars are used up before changing to product
(B). Remember consist ency builds your business, not confusion.
0 Like