To Be Effective, Use Twitter Third Party Analytical Tools
For current trends that are hot on Twitter ( RetweetRadar ; Trendistic , Twitterfall )
Online reputation ( Monitter , Twitter Grader )
Impact and influence (Twinfluence, Twittersheep)
Unfollowers ( Qwitter )
Alert services ( TweetBeep )
Analysis of your followers using http:// tweepler.com / and http:// web.mailana.com /
To Be Effective, Use Twitter Evaluation Data
Web analytics for your main college Website to track referrals from Twitter to your web pages
Twitter surveys – regular ‘straw poll’ surveys directly on Twitter to ask for feedback
Twitter data – the follower/following data presented in your Twitter account
Does Your College Need a Twitter Policy?
When will you update and monitor your Twitter account? During office hours, Monday to Friday?
Twitter may occasionally be unavailable so tell followers that your college accepts no responsibility for lack of service due to Twitter downtime.
@Replies and Direct Messages
While you may welcome feedback and ideas from your followers, are you committed to reply individually to all the messages you will receive via Twitter?
If the college digital media team reads all @replies and Direct Messages, then followers should know that emerging themes or helpful suggestions are passed to the relevant people at your college.
In general, your policy should state that the college’s Twitter presence is nor to engage on issues of party politics or answer questions which break the rules of your general Website comments policy.
The usual ways of contacting the college for official correspondence should be detailed in the “contact us” section of your website.
Thanks to Garin Kilpatrick, author of The Twitter Tools Book
Reciprocity is Key
Reciprocity is a powerful thing
Follow and be followed
Retweet and be retweeted,
You have got to give in order to get
The more time you are willing to invest in others the more likely they are to give you the time of day
Good Tweets are often conversational
You’ve got to talk to people to really connect with them, it’s just that simple.
Schedule Your Golden Tweets
Twitter traffic varies throughout the day, and throughout the week
The busiest time on Twitter is at the end of the work day, between 3-5pm
Weekdays are far busier than weekends, and Thursday and Friday are the busiest days of the week
If you have solid content tweet it out when it can have the greatest impact
Take a note from the most retweeted tweets of 2010 to get an idea of what works
Twitter Tools are Best Thing Since Sliced Bread
Twitter Tools really are the bomb
Hootsuite, Manage Flitter, Twitter Marketing Software , TweetDeck and the list goes on .
By learning how Twitter Tools can work for you, you will give yourself a competitive advantage over millions of others who neglect these powerful tools.
People pay more attention to the people that list them, than the people who follow them
Listing is a powerful method as to really get someone's attention
Create lists for your different interests, for example I a have lists for community colleges, Web 2.0 Gurus, and Twitter Tools, among others
Tweet about your lists and there is a good chance that people will follow them
If your list gains enough followers it will gain greater visibility in list directories like Listorious .
This tip is straight from my friend Brian Solis, and it has worked exceptionally well. Brian has a massive network at this point and yet he still responds to every comment on his blog and to comments on his Facebook walls and on Twitter. This takes plenty of effort but it is the reason why Brian has so much influence. To learn more about this method I recommend that you grab a copy of Brian’s book Engage !
Relationships Take Time
Relationships are not instantaneous, the take communication and sharing over time. To build deeper relationships with people you meet on Twitter it might make sense to connect with them on Facebook as well.
To facilitate Facebook connections I created a custom design for my Twitter background that features a link to my Facebook profile. On my blogs I try to respond to anyone who leaves a comment if it makes sense to do so. If they have a blog as well I might take a minute and visit it to return the favor.
This point has been key to my success on Twitter, and my ability to achieve thousands of retweets. Even if you are not an avid content creator you can still add serious value by sharing awesome content.
Use Twitter Lists to create streams of people who share the best information and then share the best content that they share. Browse the biggest blogs to find the best content and create lists of epic content. The more value you are able to add the more people will people will realize that you are a valuable person to follow!
Don’t Focus on Selling
Everyone likes to buy things but no-one likes to be sold. Twitter is a place to build relationships, and if you focus on doing that people will click your links and look for products that you have to offer. Focus on the connections and the cash will flow.
You are Your Brand
Resist the urge to use your profile picture as your avatar. You are your brand, so act respectable if you want respect. Try not to spam Twitter will dozens of Tweets in as many minutes. I tend to tweet about one tweet an hour, sometimes a little more, sometimes much less. Conversational tweets don’t count, as they are only seen by people who are following both people tweeting.
Remember that Twitter is Still a Baby
Although Twitter is a household word at this point it is still only about 5 years old and it’s only been mainstream for less than two. This means that there are still epic developments to come. By having knowledge about the latest and greatest tools and tips you will be ahead of the curve and you will be able to skyrocket your Twitter success. Sign up for our free Twitter Course and we will let you know about our latest articles when they go live.