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The Power Point to support my presentation on use of Social Media in higher education. NISOD Conference on Teaching and Leadership Excellence, May 30 2011

The Power Point to support my presentation on use of Social Media in higher education. NISOD Conference on Teaching and Leadership Excellence, May 30 2011

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Tweet tweet for nisod Tweet tweet for nisod Presentation Transcript

  • Tweet! Tweet! A Boomer’s Perspective on Using Social Media to Engage Students & More Lawrence G. Miller Chief Academic Officer Snead State Community College (AL)
  • Tweet! Tweet! A Boomer’s Perspective on Using Social Media to Engage Students & More
  • My Social Media Cred
    • Six years of experience with Social Media, starting with Facebook
      • Created multiple Facebook groups and pages, including The World Would Be a Better Place if We All Wore Hawaiian Shirts on Friday
      • Routinely use Facebook to communicate with students and others
    • Flickr Power User
    • Twitter ranking 90 with nearly 500 followers
    • LinkedIn 100% complete
  • 10 Social Media Statistics that Might Surprise You
    • 3 out of 5 Facebook users access the site more than once per day & the younger the user, the more they log on.
    • Men are more likely to use Twitter or YouTube.
    • Woman are more likely to go on Facebook multiple times per day.
    • Some of the most staggering growth has been in in the 55 plus market.  Over 40% of 55+ social networkers have been registered on the sites for less than two years!
    • 28% of Facebook users are over 55.
    (Source: Social Media Citizens, April 2011)
  • 10 Social Media Statistics that Might Surprise You
    • Men & youngsters are more likely to be influenced by what they read on social media and more likely to engage by commenting and interacting.
    • Of the market of 18-24 year olds, 62% interact through comments and mentions
    • Of the market of 55+ users, only 32% interact through comments and mentions
    • On social media sites, men like sports newspapers, radio, financial services and music
    • Women tend to follow fashion, beauty, food
    (Source: Social Media Citizens, April 2011)
  • Surprising Facts About Social Media in America
    • More People Are Active on Social Networks Than Are Not - 5 2% of Americans have a profile on Facebook, Linkedin, MySpace or elsewhere
    • Twitter is a Tiny Sliver - T witter is used by just 8% of Americans (compared to 51% for Facebook).
    • Twitter is Incredibly Diverse
      • 55% of Twitter uses are White, followed by 22% African-American, 15% Hispanic, and 3% Asian.
      • This is of course substantially more diverse than the population overall, and markedly more diverse than Facebook.
    Convince & Convert Blog, May 27, 2011
  • The Emergence of Super Socials
      • One-third of Americans with a profile on a social network use sites several times per day or more
      • Super Socials = 46 million & increase 20% a year
      • Super Socials Love Twitter but Use Multiples
        • 23% of the “super socials” use Twitter
        • 98% of super socials use Facebook
        • 45% use MySpace
      • Super Socials use and worship their Smartphones
        • 56% of the super socials use Smartphones (US = 31%)
        • 64% would choose to keep their phone over TV
    Jay Baer Convince & Convert Blog, May 27, 2011
  • Super Socials
  • Why Flickr is Such a Powerful Learning Tool
    • Most learners learn through visuals
    • It is so big that there is a good chance you will find what you need to illustrate some learning point
    • Through the Creative Commons feature, one can be certain of no copyright issues
    • With its limited social media capacity, one can still find communities of learners to work with
  • My Flickr Cred
    • As of yesterday at noon, my images were viewed 487,317 times
    • I had 16,186 items on Flickr
    • Of the 10 Million Photo Group, I ranked number 48 of all the contributors
    • Through Flickr, my photographs have been used in numerous online news stories, blogs, research projects and print publications
  • Online Use of My Flickr Photos
  • www.flickr.com
  • Flickr Data 2010
    • 5 billion – Photos hosted by Flickr (September 2010)
    • 3000+ – Photos uploaded per minute
    • 130 million – Photos uploaded per month
    • 36 billion – At the current rate, the number of photos uploaded to Facebook per year
  • Flickr Follow Ups
    • How To Use Flickr
    • How to Win Friends and Influence People – A Guide to Commenting on Other People’s Photos
    • Integrate FaceBook , Youtube , flicker , pocast , Twitter with ASP.Net C#
  • The Power of Facebook Watch This!
  • 1371% 194% 22,956,220 7,809,800 1,561,000 India 5 184% 35% 27,665,280 20,538,740 9,759,780 Turkey 4 66% 22% 29,673,740 24,378,040 17,866,140 UK 3 1413% 69% 35,177,260 20,775,320 2,325,840 Indonesia 2 172% 35% 154,226,960 114,190,780 56,796,060 USA 1 2 Yrs 1 Yr Users 4/11 Users 4/10 Users 4/09 Country
  •  
  • Facebook Data 2010
    • 600 million – People on Facebook at end of 2010.
    • 250 million – New people on Facebook in 2010.
    • 30 billion – Pieces of content (links, notes, photos, etc.) shared on Facebook per month.
    • 70% – Share of Facebook’s user base located outside the United States.
    • 20 million – The number of Facebook apps installed each day.
    • 3+ billion – Photos uploaded per month.
    • Source: Pingdom
  • So, How Do We Use this Power at Snead State?
    • Snead State has multiple pages, but its main page has Friends (2784)
    • The Wall for current information and to respond to questions
    • Notes are for specific events or more detailed information
    • We try to point students directly to relevant parts of our college Website
    • Managed by our Marketing & PR staff
  • An Example of Using Facebook
    • I used SlideShare to upload the Power Point show that will be used this afternoon for a session at NISOD
  • So, How Do I Use this Power for Snead State?
    • My presence on Facebook is entirely to support what I do at the college
    • Many of my postings are directional – these refer people to a Website, a YouTube, or a Flickr photo
    • Many are identical to my Tweets on Twitter
    • I continue to add some personal content about me, my family, where I travel, etc.
    • I create pages and groups that support the college, community colleges, or education
  • Twitter Data 2010
    • 25 billion – Number of sent tweets on Twitter in 2010
    • 100 million – New accounts added on Twitter in 2010
    • 175 million – People on Twitter as of September 2010
    • 7.7 million – People following @ladygaga (Lady Gaga, Twitter’s most followed user).
  • Twitter in Higher Education What Are the Possibilities?
    • Research
      • “ Twitter is without a doubt the best way to share and discover what is happening right now” @d_little_b
        • a doctoral student from Lisbon, Portugal who studies social media
    • Communication
      • the strength of Twitter is in its immediacy as a communications tool
      • For the Socials, they will follow content
  •  
  • A Latent Variable Model for Geographic Lexical Variation
    • The growth of geotagged social media raises new computational possibilities for investigating geographic linguistic variation
    • Their model recovers coherent topics and their regional variants, while identifying geographic areas of linguistic consistency
    • The find that regional dialects are thriving on Twitter and local slang seems to be evolving within the social-media site
    Eisenstein, O’Connor, Smith & Xing, Carnegie Mellon University, Proceedings of the 2010 Conference on Empirical Methods in Natural Language Processing .
  •  
  • Colleges & Twitter
    • In general, a college’s Twitter presence should be aligned with the rules of your general Website policy
    • Display a list of college-related Twitter accounts in the “contacts” area
    • Remember that individuals may not fall under your college policies
  • Twitter & Education Links
    • Twitter for Academia
    • Educational Tool: Twitter
    • Twitter Tweets for Higher Education
    • Teaching with Twitter
    • Can We Use Twitter for Educational Activities?
    • Twitter for Teachers: Home
  • 10 Most Influential Colleges on Twitter
    • Stanford
    • Syracuse
    • Harvard
    • Wisconsin-Madison
    • California
    • Butler University
    • Tufts University
    • Minnesota
    • Texas at Austin
    • Marquette University
    Source: Klout
  • Getting Better with Twitter YouTube Videos
    • Use Twitter's Advanced Search
    • Finding Twitter Friends Using Google
    • How to Twitter: Settings and Design
    • Send Direct Messages on Twitter
  • To Be Effective, Use Twitter Evaluation Data
    • Web analytics for your main college Website to track referrals from Twitter to your web pages
    • Twitter surveys – regular ‘straw poll’ surveys directly on Twitter to ask for feedback
    • Twitter data – the follower/following data presented in your Twitter account
  • To Be Effective, Use Twitter Third Party Analytical Tools
    • For current trends that are hot on Twitter ( RetweetRadar ; Trendistic , Twitterfall )
    • Online reputation ( Monitter , Twitter Grader )
    • Impact and influence (Twinfluence, Twittersheep)
    • Unfollowers ( Qwitter )
    • Alert services ( TweetBeep )
    • Analysis of your followers using http:// tweepler.com / and http:// web.mailana.com /
  •  
  •  
  • Twitter Grader
  • Tweetfight: Pit Your Tweets Against Another
  • Core Twitter Strategies
    • ReTweet – pass on Tweets you want to share
    • @Replies – using the @ sign makes it possible to have specific Twitter users notice a Tweet
    • The Hashtag - # is a way of tahhing Tweets by topic, e.g., #NISOD
    • Direct Messages –Send private messages directly to another user
    • Lists – create lists of those you follow, e.g. community colleges
  • @Replies and Direct Messages
    • You will gain credibility (and followers) if you reply individually to all the messages you will receive via Twitter
    • More than just reading all @replies and Direct Messages, your followers should know that emerging themes or helpful suggestions are gleaned and shared
  •  
  •  
  • Does Your College Need a Twitter Policy?
    • A Twitter policy makes it clear how your organization intends to use Twitter
    • It should specify who manages Twitter on behalf of your college
    • Let follower know about how many Tweets the will receive per day
    • Tells followers whether your college uses automation (such as tools which generate tweets from RSS feeds) to post content on Twitter.
  • Does Your College Need a Twitter Policy?
    • Define how your college determines who to follow.
      • Do you automatically follow back new followers?
      • Do you review your follower list and follow back accounts?
      • It should probably state that following back does not imply endorsement of any kind.
  • Does Your College Need a Twitter Policy?
    • The policy can specify ways in which your college will use Twitter, such as for:
      • Alerts about new content on your main Website, YouTube, Flickr, or Facebook, e.g., speakers, athletic events, on-campus activities, etc.
      • Invitations to provide feedback on specific issues on which you desire public or student input
      • Information from our the college’s leadership team about what they’re doing
      • Occasional live coverage of events
  • Does Your College Need a Twitter Policy?
    • When will you update and monitor your Twitter account? During office hours, Monday to Friday?
    • Twitter may occasionally be unavailable so tell followers that your college accepts no responsibility for lack of service due to Twitter downtime
  • Does Your College Need a Twitter Policy?
    • Thanks to the UK Department for Business, Innovation & Skills (BIS) for the use of their Twitter Policy
  • Some Twitter Follow Up
    • How to Build a Responsive List on Twitter
    • 5 Terrific Twitter Apps For The Business User
    • 5 Reasons You May Want To Schedule Your Tweets
    • How a 5-Year Old Has Changed the Social Media World Forever
  • A Few Words About SlideShare
    • An online slide hosting service, similar to YouTube but for Power Point shows
    • Upload a show and then make it available for viewing or download
    • SlideShare has an estimated 12 million unique visitors a month
    • Contacts, groups, sharing features
    • Free and Pro account levels
  • This Power Point Show is available on SlideShare http://www.slideshare.net/drmillerlg
  • The way to get results is clout
    • Attract the right people and, at the right time, 7 change what they think or do
    • Content is what people want
      • It is what people spend their online time reading, listening to and viewing.
      • Content is what they share with their social networks .
    • C reate influential content that will grab people and make them change their behavior
    Colleen Jones - Clout: The Art and Science of Influential Web Content
  • Take Away Points
    • Social Media is, after all, social, so interaction is key. Do not be static.
    • It is a volume business – more activity begets more activity
    • Use them all – or at least more than one or two. The power of the Mashup is profound.
    • Use analytics – data has power
    • Have fun
  • This Power Point Show is available on SlideShare http://www.slideshare.net/drmillerlg