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Nisod thoughts 08152012

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  • 1. NISOD 2.0 Thoughts from Lawrence G. Miller, PhD August 15, 2012
  • 2. Challenges for NISOD Communicate to multiple constituents the fact that NISOD is alive, moving forward, and that better days are ahead Take advantage of the assets of the University of Texas and the College of Education Build upon existing relationships with two- year institutions in the US and abroad Rebranding the organization - NISOD 2.0 2
  • 3. Challenges for NISOD Stabilize funding immediately  Reduce expenses  Aggressively pursue membership renewals  Maintain NISOD member institutions and partners for the short run – both can be greatly expanded over time  Maintain the Conference attendance and partnership support for it  Explore other revenue streams, grants 3
  • 4. Top Tier NISOD Partners Platinum Level ($25000 and up)Bill & Melinda Gates $50,000FoundationDell, Inc. $25,000Pearson Higher Education $25,000Educational Testing Service $10,000Dynamic Campus $7500,Community College Week Trade out for ad spaceCommunityCollegeJobs.com Trade out for ad spaceDiverse Trade out for ad spacePena Studios 0 Sterling Level ($10,000)Blackboard, Inc. $10,000National American University $10,000 4Adobe Systems, Inc. Host Webinar series
  • 5. Challenges for NISOD Re-establish NISOD as one of the top-level organizations in higher education, starting with the community college core Become a catalyst for the production of content that can be shared with member institutions  Using online resources and applications  Traditional dissemination – books, publications, & presentations 5
  • 6. Challenges for NISOD Planning the 2013 NISOD Conference  Preconference  Fandango?  Keynote speakers  Special partner programs – breakfast, lunch  Advertising and promotion schedule  Presentation solicitation  Excellence Award process  NISOD Town Hall Sessions 6
  • 7. Communications Plan Announce the appointment of the new NISOD Director Distribute Press Release (UT University Communications?) Make changes on Website (need to redesign this over time) Utilize Social Media – Facebook, Twitter, LinkedIn, YouTube, etc 7
  • 8. Communications Plan – Personal Contacts Director will visit with every Platinum partners and key Sterling partners Personal call to all Bronze partners Personal Email to all Friends of NISOD Personal Email to all Members Director attends key conferences to expand partner base Internal contacts – meet with College of Education faculty and administration, UT Development Office (Corporate & Foundation Relations, Donor Relations, Donor Research), & University Communications 8
  • 9. Publications & Social Media Evaluate the effeteness of the existing NISOD publications: Innovation Abstracts, Celebrations, Hook’Em Up, & Partner Voice Investigate potential publication process for books Develop NISOD presence on LinkedIn, Twitter, Pinterest, Flickr, YouTube Aggressively develop NISOD’s presence on Facebook  More meaningful content  More interaction  Facebook ads 9
  • 10. NISOD on Facebook 10
  • 11. Updated Look of NISOD on Facebook 11
  • 12. Recent Facebook PostsBe a presenter at the 2013 NISOD New study shows small rise in Longhorns in the Olympics photoInternational Conference on college completion – Community albumTeaching & Leadership Excellence College WeekA study - the issue of how long Interactive map - state by state Snapshot of a Modern Learner,students spend obtaining a graduates from college, Chronicle SmartBlogdegree - of Higher Education10 Excellent Alternatives to What do you think about Less Choice, More Structure forPowerPoint "Community?“ with YouTube clip Students: In a TN System, Chronicle of Higher EducationPlanning your 2013 NISOD trip? Howard CC (MD) leadership The Changing Faculty &StudentCheck out 365 Things to Do in program, Chronicle of Higher Success, Pullias Center USCAustin EducationCommunity College Research 23 community colleges - “Great Has your college developed anFinds Dual Enrollment Benefits Colleges to Work For Survey,” app for mobile devices? If so,All – Education News Chronicle of Higher Education post a link to the download. 12
  • 13. Analytics from NISOD Facebook Page 1,481 people REACHED 39 people SHARING LM begins 82 people REACHED as Admin 2 people SHARING 13