Social Media             and        Social JusticeMike Sevilla, MD   Jay W. Lee, MD, MPH@DrMikeSevilla      @FamilyDocWonk...
Family Medicine as Counterculture
2012 American Academy of Family Physicians National Conference of Special Constituencies"Be there""Give a damn"The job ver...
LegislativeF=MxA                    Physics          Shifting the Health Care Value        Vector towards Family Medicine
Clinical Process         www.foodnetwork.com
Political Process          www.finecooking.com
Political Processaka 12 ways to Kill Bill            1. Bill doesn’t get voted out of               committee(s) of jurisd...
Why would anyone want to       Kill Bill?           http://www.schoolhouserock.t           v
Legislative Barriers to          Change• What are the barriers to achieving meaningful change in health care? • Interest g...
Legislative Barriers to Change       Interest Groups• Between 1960s and 1990s, six-fold  increase in special interest grou...
Legislative Barriers to Change       American Ethos• Capitalism versus socialism• Individual liberty versus equity• Trust ...
Legislative Barriers to Change     The Political System• The political system  • Political power in lawmaking process diff...
Legislative Barriers to Change      Errors in Strategy• Competing legislative priorities• Wrong leader• Wrong allies• No w...
“If you’re not at the table,   you’re on the menu”      www.zmescience.com   www.roundtablepizza.com
Revolution?              bmoa.org
Family Medicine  Revolution?
The RULES of #FMREVOLUTION FIGHT CLUB1st RULE: You must talk, tweet, and FB post about #FMREVOLUTION FIGHT CLUB.2nd RULE: ...
WELCOMEThe future of family          medicine   is in your hands
Family Medicine Revolution                                  =                                MASS                         ...
Family Medicine Revolution            MASS                        ACCELERATION•   The American Academy of        •   Futur...
Forceful Advocacy•   AAFP at the March 5 ,    2009 White House    health care summit.•   AAFP’s then-    President Ted Epp...
Social Media:Turn Emotion Into Action      Storytelling         And      Community
Turn Emotion Into Action:  My Leadership Story   AAFP Leadership Development Program
Family Medicine Rocks.com
Social Media IsThe New Word Of Mouth
Turn Emotion Into Action:       The AAFP   Social Media Story  Finding Community    #FMRevolution
FINDING COMMUNITY              gammasquad.uproxx.com
Become a Family Medicine         Hero      What is your origin story?               Share it.
Super Hero Origin Stories1. Give us a reason to care2. Dont make your hero a Chosen One - give   em a chance to prove them...
Family Medicine Superheroes1. Let’s give the American public a reason to care.2. None of us is a Chosen One; we must be gi...
Become a Family Medicine            Hero1. Become a "Significant Constituent”2. Become Active in the Family Medicine Polit...
MikeSevillaMD@Gmail.comhttp://FamilyMedicineRocks.com
Contact         Jay W. Lee, MD, MPH      Assistant Program Director       Director of Health Policy Long Beach Memorial Fa...
Social Justice, Social Media, and Family Medicine
Social Justice, Social Media, and Family Medicine
Social Justice, Social Media, and Family Medicine
Social Justice, Social Media, and Family Medicine
Social Justice, Social Media, and Family Medicine
Social Justice, Social Media, and Family Medicine
Social Justice, Social Media, and Family Medicine
Social Justice, Social Media, and Family Medicine
Social Justice, Social Media, and Family Medicine
Social Justice, Social Media, and Family Medicine
Social Justice, Social Media, and Family Medicine
Social Justice, Social Media, and Family Medicine
Social Justice, Social Media, and Family Medicine
Social Justice, Social Media, and Family Medicine
Social Justice, Social Media, and Family Medicine
Social Justice, Social Media, and Family Medicine
Social Justice, Social Media, and Family Medicine
Social Justice, Social Media, and Family Medicine
Social Justice, Social Media, and Family Medicine
Social Justice, Social Media, and Family Medicine
Social Justice, Social Media, and Family Medicine
Social Justice, Social Media, and Family Medicine
Social Justice, Social Media, and Family Medicine
Social Justice, Social Media, and Family Medicine
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Social Justice, Social Media, and Family Medicine

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Mike Sevilla, MD & Jay Lee, MD, MPH presentation on July 26, 2012 at the American Academy of Family Physicians National Conference of Family Medicine Residents and Medical Students

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  • Social Justice, Social Media, and Family Medicine

    1. 1. Social Media and Social JusticeMike Sevilla, MD Jay W. Lee, MD, MPH@DrMikeSevilla @FamilyDocWonk 2012 National Conference of Family Medicine Residents & Medical Students #AAFPNC
    2. 2. Family Medicine as Counterculture
    3. 3. 2012 American Academy of Family Physicians National Conference of Special Constituencies"Be there""Give a damn"The job versus the Work
    4. 4. LegislativeF=MxA Physics Shifting the Health Care Value Vector towards Family Medicine
    5. 5. Clinical Process www.foodnetwork.com
    6. 6. Political Process www.finecooking.com
    7. 7. Political Processaka 12 ways to Kill Bill 1. Bill doesn’t get voted out of committee(s) of jurisdiction in the House 2. Killed in House committee 3. Doesn’t come up for a floor vote in House 4. Voted down on the floor of the House 5. Same steps as 1-4 in the Senate (filibuster) 6. Doesn’t make it out of conference committee 7. Presidential veto 8. Courts declare unconstitutional 9. Referendum overturns law (state- level)
    8. 8. Why would anyone want to Kill Bill? http://www.schoolhouserock.t v
    9. 9. Legislative Barriers to Change• What are the barriers to achieving meaningful change in health care? • Interest groups • American ethos • The political system • Errors in strategy
    10. 10. Legislative Barriers to Change Interest Groups• Between 1960s and 1990s, six-fold increase in special interest groups lobbying for or against health and social policies• $$$ = influence
    11. 11. Legislative Barriers to Change American Ethos• Capitalism versus socialism• Individual liberty versus equity• Trust in markets; lack of trust in government
    12. 12. Legislative Barriers to Change The Political System• The political system • Political power in lawmaking process diffuse among institutions • Separation and balance of power • Bicameral legislature • President • Supreme Court • Two-party system • Federalism • Who has jurisdiction over health policy? • Ways and Means? • Finance? • Energy and Commerce?
    13. 13. Legislative Barriers to Change Errors in Strategy• Competing legislative priorities• Wrong leader• Wrong allies• No window of opportunity• Wrong plan• No “buy-in”
    14. 14. “If you’re not at the table, you’re on the menu” www.zmescience.com www.roundtablepizza.com
    15. 15. Revolution? bmoa.org
    16. 16. Family Medicine Revolution?
    17. 17. The RULES of #FMREVOLUTION FIGHT CLUB1st RULE: You must talk, tweet, and FB post about #FMREVOLUTION FIGHT CLUB.2nd RULE: You must TALK, TWEET, and FB POST about #FMREVOLUTION FIGHT CLUB.3rd RULE: If they say "stop", tell them we are an unstoppable force for change in the U.S. healthcare system. If they go limp, tap out and start ACLS.4th RULE: At least 105,900 family docs and medical students in our fight to transform the U.S. healthcare system.5th RULE: One fight at a time: the fight to continue giving a damn and being there for our patients.6th RULE: Shirts and shoes please (unless your family doc needs to examine you in which case wear one of those gowns).7th RULE: Our fight to transform the U.S. healthcare system will go on as long as it has to.8th RULE: If this is your first time at #FMREVOLUTION FIGHT CLUB, you HAVE to join our fight (yes, that includes you MedStuds; become the doctor that you wrote about in your personal statement).
    18. 18. WELCOMEThe future of family medicine is in your hands
    19. 19. Family Medicine Revolution = MASS X ACCELERATION FORCE zebu.uoregon.edu
    20. 20. Family Medicine Revolution MASS ACCELERATION• The American Academy of • Future of Family Medicine Family Physicians is one of project the largest national medical • Increasing health policy organizations, representing more than 105,900 family awareness, i.e. RUC physicians, family medicine • Growing applications for residents and medical family medicine residency students nationwide. programs • Social media as advocacy tool • FamMed PAC • Specialty leaders at the table
    21. 21. Forceful Advocacy• AAFP at the March 5 , 2009 White House health care summit.• AAFP’s then- President Ted Epperly MD (left, standing) was called on by the President to speak on behalf of physicians. His response: coverage does not equal access - we need to focus on the healthcare workforce and increase the number of primary care physicians. Photo courtesy of AAFP News Now
    22. 22. Social Media:Turn Emotion Into Action Storytelling And Community
    23. 23. Turn Emotion Into Action: My Leadership Story AAFP Leadership Development Program
    24. 24. Family Medicine Rocks.com
    25. 25. Social Media IsThe New Word Of Mouth
    26. 26. Turn Emotion Into Action: The AAFP Social Media Story Finding Community #FMRevolution
    27. 27. FINDING COMMUNITY gammasquad.uproxx.com
    28. 28. Become a Family Medicine Hero What is your origin story? Share it.
    29. 29. Super Hero Origin Stories1. Give us a reason to care2. Dont make your hero a Chosen One - give em a chance to prove themselves3. It may be useful to tie your characters origin story to the villains plot4. Dont make the characters background too exceptional5. Give us a chance of a happy ending
    30. 30. Family Medicine Superheroes1. Let’s give the American public a reason to care.2. None of us is a Chosen One; we must be given a chance to prove ourselves.3. Family Medicine’s origins are tied to the fragmented, volume-based fee-for-service model of health care delivery in the US (and historically, we have been great at playing in the sandbox with that broken system but our time is now to fight for us and fight for our patients).4. None of us is too exceptional on our own (ok, maybe some of us) but together, we are exceptional (100,000+ strong!)5. And finally, with family physicians and #FMRevolution leading change/transformation in US health care, we will have a chance for
    31. 31. Become a Family Medicine Hero1. Become a "Significant Constituent”2. Become Active in the Family Medicine Political Action Committee3. Be a Resource to Policy Leaders4. Become an Expert5. Understand and Participate6. Go Public, Locally7. Get Public Policy on Your Side
    32. 32. MikeSevillaMD@Gmail.comhttp://FamilyMedicineRocks.com
    33. 33. Contact Jay W. Lee, MD, MPH Assistant Program Director Director of Health Policy Long Beach Memorial Family Medicine Residency Program 450 E. Spring St., Suite #1 Long Beach, CA 90806 Direct (562)933-0012 Mobile (323)533-2503 Email eejaywon@gmail.com Twitter @familydocwonk Facebook/jaywon

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