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Using Linkedin To Develop Networks
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Using Linkedin To Develop Networks

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Linkedin can be used to build professional relationships and networks just as any other social media channel can be used.

Linkedin can be used to build professional relationships and networks just as any other social media channel can be used.


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  • 1. Strengthening the Linksusingto help build networks
    By Dr. Mike Posey, Ph.D.
  • 2. LIFE IS ABOUT RELATIONSHIPS!PEOPLE HAVE ALWAYS. . .
    • communicated with other people
    • 3. gotten together in groups
    • 4. formed communities
    • 5. developed relationships with like-minded folk
    • 6. shared their passions
  • SOCIAL MEDIA IS AN AVENUE FOR RELATIONSHIP BUILDING!
    It is a relationship builder on steroids!
    - Individuals & The Masses
    - Scalable to any size
  • 7. Linkedinis one way to build professional relationships…
    Tools to showcase your professional self and network with others
    Interactive and dynamic contact features
    Recommendation features
    Detailed credential features
    Interactive Applications
    Online-community functions
    Communications functions
    All the tools you need to develop a professional relationship…
  • 8. DO YOU WANT A ONE-SIDED RELATIONSHIP?
  • 9. HAVING A PROFILE ON LINKEDIN IS NOT JUST ABOUT “BEING OUT THERE”
    It’s about engagement
    It’s about being unique
    It’s about adding value
    It’s about contributing
    It’s about communicating
    It’s about connecting
    It’s about listening
  • 10. IT’S ABOUT RELATIONSHIPS!
  • 11. RELATIONSHIPS
    Everything we do stems from a relationship with someone or some thing!
  • 12. RELATIONSHIPS
    Knowing ourselves… helps us to know our message… which helps others to know to know who we are… which helps us to develop networks…
  • 13. RELATIONSHIPS
    The key to a good relationship and a healthy network is knowing what makes a person tick!
    - Who are they?
    - What gets their juices flowing?
    - Why they do what they do?
    - What’s their web?
  • 14. OBVIOUSLY RELATIONSHIPS ARE IMPORTANT IN BUILDING A SOLID NETWORK.
  • 15. USING LINKEDIN.COM TO BUILD NETWORKSSCOPE IT OUT . . .
    • Spend time finding out what exists
    • 16. Discover possible connections
    • 17. Learn the space
    • 18. Find people streams
    • 19. Determine what people are using Linkedin for
    • 20. Listen, Listen, Listen
  • USING LINKEDIN.COM TO BUILD NETWORKSBE STRATEGIC YET FLEXIBLE. . .
    • Know who you are
    • 21. Know who the influencers & thought leaders are
    • 22. Choose wisely
    • 23. Take some chances
    • 24. Look long-term
  • USING LINKEDIN.COM TO BUILDNETWORKSTAKE THE PLUNGE. . .
    • Don’t be a crazy, unorganized joiner or connector
    • 25. Don’t be a closed-minded joiner either
    • 26. Make it manageable
  • USING LINKEDIN.COM TO BUILD NETWORKSDO IT. . .
    • Engage people & communities
    • 27. Participate in discussions
    • 28. Add value/content to communities & discussions
    • 29. Be an influencer and thought leader
    • 30. Know when NOT to be a thought leader
    • 31. Use same voice
  • USING LINKEDIN.COM TO BUILD NETWORKSBE EQUALLY HUMAN. . .
    • Remember you are human and “they” are human
    • 32. Be passionate
    • 33. Be creative
    • 34. Be yourself
    • 35. Find your voice
    • 36. Give what you would like to get
  • USING LINKEDIN.COM TO BUILD NETWORKSLOOK BOTH WAYS BEFORE CROSSING. . .
    • Develop vertical relationships
    • 37. Talk with your networks
    • 38. Develop horizontal relationships
    • 39. Get your networks talking to other networks
  • USING LINKEDIN.COM TO BUILD NETWORKSEVALUATE. . .
    • Re-evaluate regularly
    • 40. Re-think your connections regularly
    • 41. Examine the impact on your bottom line
    • 42. Balance quantitative with qualitative
  • DEVELOPING RELATIONSHIPS WITH THOSE IN YOUR NETWORK THROUGH SOCIAL MEDIA CHANNELS WILL HELP FOSTER GOODWILL OVER THE LONG TERM.
    R.O.G.
    Return on Goodwill
  • 43. THE HARD STUFF IS EASY. THE SOFT STUFF IS HARD. IT’S THE SOFT STUFF THAT MAKES ALL THE DIFFERENCE.
    The soft stuff results in. . .
    -network loyalty
    -increased interaction
    -deeper relationships within networks
    -better interactions with networks
  • 44. USING LINKEDIN.COMTO HELP BUILD NETWORKS
    You have three choices . . .
    You can Vegatate
    You can Imitate
    You can Innovate
    It’s up to you!
  • 45. THE ENDContact me at:
    poseym@franklin.edu
    twitter: @drmikeposey
    www.mikeposey.com
    Michael W. Posey, Ph.D.
    Copyright 2010 – All Rights Reserved
    Facebook, Twitter, Youtube,& Linkedin logos are registered trademarks of their respective owners.

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