Social Media And Relationships

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These are notes from a presentation about how to use social media to build relationships - both personal and professional - online.

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Social Media And Relationships

  1. 1. INTEGRATING SOCIAL MEDIA INTO PUBLIC RELATIONS USING SM TO HELP BUILD RELATIONSHIPS By Dr. Mike Posey, Ph.D. @drmikeposey
  2. 2. LIFE IS ABOUT RELATIONSHIPS! PEOPLE HAVE ALWAYS. . . <ul><li>communicated with other people </li></ul><ul><li>gotten together in groups </li></ul><ul><li>formed communities </li></ul><ul><li>developed relationships with like-minded folk </li></ul><ul><li>shared their passions </li></ul>
  3. 3. PUBLIC RELATIONS IS ABOUT RELATIONSHIPS WITH PEOPLE! It’s in our name! It’s who we are! It’s what we do!
  4. 4. SOCIAL MEDIA IS AN AVENUE FOR RELATIONSHIP BUILDING! It is a relationship builder on steroids! - Individuals & The Masses - Scalable to any size
  5. 5. DO YOU WANT A ONE-SIDED RELATIONSHIP?
  6. 6. PARTICIPATION IN SOCIAL MEDIA IS NOT JUST ABOUT “BEING OUT THERE” It’s about engagement It’s about being unique It’s about adding value It’s about contributing It’s about communicating It’s about connecting It’s about listening
  7. 7. IT’S ABOUT RELATIONSHIPS!
  8. 8. RELATIONSHIPS Everything we do stems from a relationship with someone or some thing!
  9. 9. RELATIONSHIPS Knowing ourselves… helps us to know our message… which helps us to know our publics… which helps us to develop relationships.
  10. 10. RELATIONSHIPS The key to a good relationship is knowing what makes a person tick! - Who are they? - What gets their juices flowing? - Why they do what they do? - Why they don’t do what they don’t do?
  11. 11. OBVIOUSLY RELATIONSHIPS ARE IMPORTANT.
  12. 12. USING SOCIAL MEDIA TO BUILD RELATIONSHIPS SCOPE IT OUT . . . <ul><li>Spend time finding out what exists </li></ul><ul><li>Discover possible connections </li></ul><ul><li>Learn the space </li></ul><ul><li>Find people streams </li></ul><ul><li>Determine what people are using SM for </li></ul><ul><li>Listen, Listen, Listen </li></ul>
  13. 13. USING SOCIAL MEDIA TO BUILD RELATIONSHIPS BE STRATEGIC YET FLEXIBLE . . . <ul><li>Know who you are </li></ul><ul><li>Know who the influencers & thought leaders are </li></ul><ul><li>Choose wisely </li></ul><ul><li>Take some chances </li></ul><ul><li>Look long-term </li></ul><ul><li>Dedicate resources </li></ul>
  14. 14. USING SOCIAL MEDIA TO BUILD RELATIONSHIPS TAKE THE PLUNGE . . . <ul><li>Don’t be a crazy, unorganized joiner </li></ul><ul><li>Don’t be a closed-minded joiner either </li></ul><ul><li>Make it manageable </li></ul>
  15. 15. USING SOCIAL MEDIA TO BUILD RELATIONSHIPS DO IT . . . <ul><li>Engage people & communities </li></ul><ul><li>Participate in discussions </li></ul><ul><li>Add value/content to communities & discussions </li></ul><ul><li>Be an influencer and thought leader </li></ul><ul><li>Know when NOT to be a thought leader </li></ul><ul><li>Use same voice </li></ul>
  16. 16. USING SOCIAL MEDIA TO BUILD RELATIONSHIPS BE EQUALLY HUMAN . . . <ul><li>Remember you are human and “they” are human </li></ul><ul><li>Be passionate </li></ul><ul><li>Be willing to say “thank you” “I’m sorry” and “How can I help you?” </li></ul><ul><li>Be creative </li></ul><ul><li>Be yourself </li></ul><ul><li>Find your voice </li></ul><ul><li>Give what you would like to get </li></ul>
  17. 17. USING SOCIAL MEDIA TO BUILD RELATIONSHIPS LOOK BOTH WAYS BEFORE CROSSING . . . <ul><li>Develop vertical relationships </li></ul><ul><li>Talk with your customers </li></ul><ul><li>Develop horizontal relationships </li></ul><ul><li>Get your customers talking to other customers </li></ul>
  18. 18. USING SOCIAL MEDIA TO BUILD RELATIONSHIPS EVALUATE . . . <ul><li>Re-evaluate regularly </li></ul><ul><li>Re-Think your connections regularly </li></ul><ul><li>Examine the impact on a the bottom line </li></ul><ul><li>Balance quantitative with qualitative </li></ul>
  19. 19. DEVELOPING RELATIONSHIPS THROUGH SOCIAL MEDIA WILL HELP FOSTER GOODWILL OVER THE LONG TERM. R.O.G. Return on Goodwill
  20. 20. THE HARD STUFF IS EASY. THE SOFT STUFF IS HARD. IT’S THE SOFT STUFF THAT MAKES ALL THE DIFFERENCE. The soft stuff results in. . . -customer loyalty -increased interaction -deeper relationship with brand -better interactions with publics
  21. 21. USING SOCIAL MEDIA TO HELP BUILD RELATIONSHIPS <ul><li>You have three choices . . . </li></ul><ul><ul><li>You can Vegatate </li></ul></ul><ul><ul><li>You can Imitate </li></ul></ul><ul><ul><li>You can Innovate </li></ul></ul><ul><ul><li>It’s up to you! </li></ul></ul>
  22. 22. DR. MIKE POSEY, PH.D. [email_address] twitter: @drmikeposey www.mikeposey.com Michael W. Posey Copyright 2009 – All Rights Reserved

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