Work Lecturer in Communications at Humanities, University of Technology Sydney
About A while ago the Australian Direct Marketing Association named me Australian Direct Marketer of the Year.
I published my first book, Interactive Marketing (Prentice Hall) in 1994. A second edition Interactive Marketing -building loyalty one-to-one was published in 1997.
Philip Kotler, Distinguished Professor of JL Kellogg Graduate school of Management was generous in his praise. Drayton Bird, author of Commonsense Direct Marketing said of it,
‘ To-day you are expected to get the answer right first time every time. That is why this book is so valuable. It gives you the answers. Try an experiment. Turn at random to any page-as I did. You are pretty certain to find advice, a checklist or