06 internet marketing for linkedin business owners


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06 internet marketing for linkedin business owners

  1. 1. Internet Marketing For Linkedin Business Owners by Dr. Mark D. Yates T: UK. (0) 843 155 0008 E: drmarkdyates@aol.com W: www.elinked.eu 1 © 2013 Dr. Mark D. Yates E: drmarkdyates@aol.com
  2. 2. An Online SecretThe biggest secret of 2013 about online business networking is about to be made public. Look out forwww.elinked.eu 2 © 2013 drmarkdyates@aol.com
  3. 3. The Industrial Revolution• Over 2 centuries ago the Industrial Revolution changed the way of life for human beings by utilising new radical technology known as steam.• Not since this advance in technology has anything had the impact on a global audience like the advent of the internet. © 2013 drmarkdyates@aol.com 3
  4. 4. The Virtual Revolution• Today the new World Wide Web Virtual Revolution is powered by information, which super charges this new revolution.• The Internet as we know it today, was born out of the summer of love in the 1970’s by anti establishment, counter revolutionary love preaching hippies seeking resistance to authority. 4 © 2013 drmarkdyates@aol.com
  5. 5. Dispelling The Web & Internet Myth• The Web & the Internet are • These are delivered to us not the same thing. over the infrastructure known as the internet.• The web is just the links, information & web pages. 5 © 2013 drmarkdyates@aol.com
  6. 6. Embracing The Web• One quarter of the planet now use the Web.• Africa is the latest Continent to be hooked up to the World Wide Web.• E-commerce online sales are set to become a huge growth sector. 6 © 2013 drmarkdyates@aol.com
  7. 7. Online Blogs First online Blog was launched in 2002. 7 © 2013 drmarkdyates@aol.com
  8. 8. Early Roots Of The Internet• The Internet roots can be traced back to the early 1960’s USA when Military & University mainframe computers were connected together via the telephone systems.• To develop the Internet we all use today where we all freely share information, required the invention of a common language which could link the data stored on computers around the globe. 8 © 2013 drmarkdyates@aol.com
  9. 9. Early Roots Of The Internet• In 1989 Sir Tim Berners-Lee produced a draft’ Information Management Proposal’ (IMP) for his bosses at Serne.• It’s focus was on developing an information technology sharing programme.• It was his IMP that later became known as the World Wide Web. 9 © 2013 drmarkdyates@aol.com
  10. 10. Launch Of The Internet• The world’s first web site was • HTML could link to any launched online at Serne on computer anywhere in the August 6th 1991. world.• The launch was slow and problematic. • This opened up an entire universe to anyone with a• Sir Tim Berners-Lee’s next computer. break came when he linked hypertext with URL’s. These • Sir Tim Berners-Lee gave were the first web pages away his invention for free so created in a new language that everyone on the planet called HTML. could have open access. 10 © 2013 drmarkdyates@aol.com
  11. 11. The Popularity Of Business Social Media Sites  Over 10 million UK residents have a Linkedin profile Page.  You Tube posted its first online video film in 2005.  The You Tube web site is now viewed over 1 billion times per day. 11 © 2013 drmarkdyates@aol.com
  12. 12. E-commerce Spending In 2013 the world wide web is where we spend our money.*(Source: ONS/Experian Hitwise/com Score Survey.) 12 © 2013 drmarkdyates@aol.com
  13. 13. E-commerce Web Sites• Over £1 billion spent every week in the UK online.• 66% of business decision makers now conduct their pre buying research via online search engines like Google, Yahoo, MSN-Bing, Ask, AOL etc.• Linkedin had over 5 billion searches in 2012. 13 © 2013 drmarkdyates@aol.com
  14. 14. E-commerce Web Sites• E-mail was born in 1965.• 1st web site was launched in 1991.• 1st e-commerce site was launched in 1994.• We are nowhere near recognising the e- commerce trade potential of the Internet technology.• It’s less than 18 years since the first e- commerce web site was launched, so it’s still very, very early days yet.• The World Wide Web is constantly reinventing itself. 14 © 2013 drmarkdyates@aol.com
  15. 15. E-commerce Web Sites• Online e-commerce is set to continue as a huge growth industry sector due in some part to cyber space being a place of perpetual innovation.• Increased training fuels the fastest growing sector of internet users & e-commerce buyers , i.e. the over 50’s, known as Silver Surfers who have disposable income. 15 © 2013 drmarkdyates@aol.com
  16. 16. E-commerce Web Sites  New technology & a new generation of buyers who have a lifetime of experience in buying online will help fuel growth. © 2013 drmarkdyates@aol.com 16
  17. 17. www. Information Resource• More than 65 million people world-wide use Wikipedia each month for free.• Wikipedia is the worlds most popular information resource.• Jimmy Wales was one of the creative co-founders of Wikipedia. © 2013 drmarkdyates@aol.com 17
  18. 18. How Most Business People View Their Web Site  Now the streets are paved with gold & customers will flock to our web site business. RIGHT? We’ve paid a lot of money for our business web site & it took a long time to get it up & running online. WRONG! 18 © 2013 drmarkdyates@aol.com
  19. 19. Your Web Site May Look Like But If Customers Can’t Find You, Then A 24 Carat Rolls Royce Of You’ve Wasted Your Time, & Sadly You E-Commerce Web Sites May Have Wasted Your Money 19 © 2013 drmarkdyates@aol.com
  20. 20. Ask Yourself The Following Questions Has there been a significant  Is your business seeing a increase in the number of fee significant increase in paying customers visiting profitable turnover from your your e-commerce web site? e-commerce web site? 20 © 2013 drmarkdyates@aol.com
  21. 21. Ask Yourself The Following Questions Has your company brand  Has your company profile increased its awareness increased significantly giving fee paying customers more & translated into confidence to buy your increased sales? products or services? 21 © 2013 drmarkdyates@aol.com
  22. 22. Reality Check Time – The Ostrich SyndromeIf the answer is no,then you need pullyour head out ofthe sand and dosomething immediatelyto protect yourbusiness investment. 22 © 2013 drmarkdyates@aol.com
  23. 23. The Industrial Revolution Old Style Business• Approximately 200 years ago • The most significant factor for the Industrial Revolution business directors & owners changed the way business was that they had to find was run globally. their customers. 23 © 2013 drmarkdyates@aol.com
  24. 24. The Technological Revolution - New Style Business  One of the most significant factors for business directors & owners, is that customers now look to find your business via online search engines like Google & Yahoo 2013 the Internet Bing-MSN, Ask, AOL & Linkedin etc. Industrial Revolution has once again  If you don’t make it really changed the way easy for them to find you businesses are run & your business, they will globally. take their business to one of your competitors. 24 © 2013 drmarkdyates@aol.com
  25. 25. Web Customers Purchase From Anywhere In TheWorld 24 Hours per Day, 365 Days Of The Year 25 © 2013 drmarkdyates@aol.com
  26. 26. But They Have To Find You & Fast Customers do this by searching  Online search engines act as online through one of the major road maps, satellite navigation search engines like Google, Yahoo, systems & sign posts MSN-Bing, Ask & AOL etc... 26 © 2013 drmarkdyates@aol.com
  27. 27. Hire Dr. Mark D. Yates Linkedin # 1 Business Development Director Hire me if Your Business Wants... Hire me for the following...  Exponential growth  Interim Managing Director  Increased turnover  Business Development Director  Increased profits  Business Growth Consultant  Long term sustainable growth  Online marketing  New revenue streams  Strategic Business Alliances  E-commerce presence  Joint Ventures  Fresh eyes  Business Networking Dr. Mark D. Yates T: UK. 0843 155 0008 E: drmarkdyates@aol.com 27 © 2013 drmarkdyates@aol.com
  28. 28. Contact Us Contact our UK office today Link Business Marketing Ltd T: UK 0843 155 0008 T: UK (0) 151 721 9078 E: drmarkdyates@aol.com W: www.elinked.eu Don’t forget the biggest secret in 2013 about online business marketing & networking is about to be made public. Look out for www.elinked.eu © 2013 drmarkdyates@aol.com 28
  29. 29. Key Words & Key Phrases Used In This Presentation To enable clients & customers to find me easily & quickly, I have search engine optimised the following key words & key phrases relevant to me, my Linkedin profile and the professional services I provide . Linkedin Trainer Independent & Social Media & Business Networking Relevant: linkedin expert, linkedin trainer, linkedin mentor, linkedin experts, linkedin specialist, linkedin instructor, linkedin advisor, linkedin guru, linkedin training, linkedin coach, linkedin consultant, linkedin speaker, business networking, lion, top networker, power networker, business networking specialist, business networking expert, social media specialist, black belt networker, black belt power networker, power networking, social networks, affiliate marketing, network marketing, lead generation, databases, linkedin film production, linkedin writing, linkedin articles, linkedin profile scripts, linkedin videos, linkedin screenplays, linkedin expert business mentor, linkedin specialist business networking, linkedin trainer corporate events, linkedin instructor business support, linkedin coach web site development, linkedin consultant ecommerce, linkedin guru social media, search engine optimisation, Business Relevant: business, business development director, ceo, business growth specialist, management consultant, business advisor, business consultant, business mentors, business investment, iib, business angels, entrepreneurs, venture capital, Institute for Independent Business International IIB, Linkedin Training & Executive Coaching, management consultant & linkedin instructor, management advisor & linkedin coach, business threat management & linkedin consultant, business crisis management & linkedin trainer, business continuity & linkedin training, corporate consultant & linkedin expert, management consulting & linkedin specialist, linkedin expert article submission, business growth & linkedin instructor specialist articles, iib & linkedin consultant, executive management & linkedin advisor, change management & linkedin trainer, event management & linkedin training, risk management & linkedin coach, public speaking & linkedin expert, public relations & linkedin specialist, Security Relevant: security, security director, security expert, security consultant, close protection, british american security expert, dr mark d yates, mafia, security consulting, security business mentor, protective service director, executive protection director, close protection instructor, swat instructor, counter terrorism consultant, security directors, business intelligence, security experts, business consultants, security consultants, close protection, bodyguards, business advisors, close protection instructors, bodyguard instructors, counter terrorism, intelligence agencies, close protection advisor, anti mafia task force instructor, counter terrorist advisor, counter kidnap for ransom advisor, corporate travel security advisor, law enforcement trainer, firearms trainer, close quarter battle instructor, use of force instructor, linkedin advisor bodyguard updates, security management & linkedin consultant, physical security & linkedin advisor, security advisor & linkedin expert, security trainer & linkedin guru, corporate security & linkedin advisor, security audits & linkedin trainer, close protection & linkedin guru articles, © Elinked W: www.elinked.eu 29