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  • 1. Increasing Your Business Contacts On LinkedIn By Mark D. Yates Black Belt POWER Networker LION Networker Top Linked Networker Top Recommended People Networker PLATINUM Networker Mark D. Yates drmarkdyates@aol.com www.elinked.eu 1© Dr. Mark D. Yates.
  • 2. Business Networking – What’s The Point? More Contacts = More Business Opportunities In contemporary business networking, if you want to be found, you needto develop & control your personal profile info’ in one primary location. The best location for business professionals has to be LinkedIn. 2 © Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com
  • 3. Business Networking LatestNews ‘Hot Off The Press’Business networking is critical forincreased business growth.A recent survey states that two thirds (66%) of SMEs are now networking inperson at least once a week.Approximately 38% say business networking is crucial to their business success. Business networking provides impressive returns on investment.One in 5 SMEs (20%) made £10,000 -$15,000+ from networking in the past year.Almost half (44%) made more than £1,000 - $1,500.A recent survey revealed that business networking accounted for 79% of all newbusiness sales. (source: infinet.com) 3 © Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com
  • 4. 10 Reasons Why Business People JoinA Contact Network 1. Most business contacts look for business growth from a contact network. 2. A savvy new business contact recognises the need for business social networking. 3. Small business networking provides added value benefits. 4. The associated low costs of joining a corporate network are business attractive. 5. Many business contacts like the convenience of online network contact. 6. Many business owners like pitching their services and products to other business contacts. 7. Most business contacts see the benefits of attending a contact network event with 25 + people. 8. Many business contacts thrive and exploit the group’s business contact opportunities. 9. Many business people like a face to face environment for establishing new business contacts. 10. Most contact network business owners consider attending contact networks a good investment in time. © Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com 4
  • 5. 10 Reasons Why Business People Dont Network 1. Many business owners are procrastinators & laggards when it comes to business & social media networking. 2. No perceived need. 3. No desire to join. 4. Many consider the costs as too restrictive. 5. Many are put off because of the inconvenience of travelling to a venue. 6. Many have a fear of pitching their services to others. 7. Most feel attending an event with 25 business people only allows you to speak to 4 or 5 others. 8. Many exhaust the groups business opportunities quickly and become bored 9. Many business people are IT technophobes. 10. Most perceive it to be an all time consuming endeavour. © Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com 5
  • 6. Creating Your Social Media Profile• A recent MerchantCircle survey targeting small business owners identified that the creation of a profile on a social network was the marketing option leveraged by most business owners with 40.9% of the vote. This beat advertising in yellow pages, radio, newspaper, e-mail & on-line yellow pages.• If you are a professional & you are looking for more business, or sales, you simply can’t afford to have a mediocre LinkedIn profile. Because over 187 million business people now use LinkedIn for pre decision making, buying intelligence.• A Killer Profile is essential when seeking a new job or contractual work. Because LinkedIn is the new ‘Hunting Ground’ for recruiters & professional head hunters.• Your potential employers, clients & customers will all be scrutinizing your profile, so you really need to create a ‘Killer Profile’ to make a fantastic impression. 6 © Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com
  • 7. The 5 Most Difficult or FrustratingStages When Joining LinkedIn 1. Taking the first step to actually join & complete your LinkedIn profile to 100%.2. Getting your first 10 connections & getting your first 3 recommendations.3. Getting to 100 connections.4. Getting to 500 connections.5. Growing beyond the ‘Tipping Point’ into a Black Belt POWER Networker with thousands of professional connections. © Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com 7
  • 8. My Top 5 Secret Tips To Increase Your Business Connections1. Help others & give them more than you expect back in return. I reckon I give about a 90% ratio back to my contacts, & I expect approximately 10% in return.2. Always respond personally, thanking everyone who connected to you.3. Always include some form of brief sales or promotional message in your thank you e-mail.4. Go to the groups section & join the Black Belt POWER networkers group at:http://www.linkedin.com/groups/Black-Belt-POWER-Networkers-4034311? gid=4034311&trk=hb_side_g5. Get more than 500 Linkedin connections & approximately a 1% ratio of recommendations per your number of Linkedin connections. © Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com 8
  • 9. 10 Top Tips To Raise Your LinkedIn Profile1. Finish your profile page to 100% complete. 6. Use every one of your 3,000 invitations Include a photograph. LinkedIn gives most new members.2. Lavish key words & phrases into every one 7. Change & add a new short posting to of your profile & job description scripts. your profile page once a week.3. Use 50% of your invitations to connect with 8. Use the search bar to connect with people with more than 500 connections. people from your industry sector.4. Join a minimum of 45 of the 50 groups 9. Join the Black Belt POWER Networkers available to you & post a marketing message group & also become a LION Linked In once a week on every group posting. Open Networker.5. Have a minimum of 3 recommendations 10. Hire in a LinkedIn marketing specialist listed on your profile page. If you do, you consultant to write everything for your are 3 times more likely to be found via the profile. (More about this later.) LinkedIn search listings. © Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com 9
  • 10. 5 Great Reasons To Promote You& Your Business Via Linkedin1: LinkedIn was Ranked 13th Most Visited Site Globally as of August 16th 2011.2: LinkedIn is the world’s largest professional business network with over 187 million business interested people registered with them.3: When you first join, most new members get an opening allocation of 3,000 invitations to connect with other business interested people.4: You can send multiple LinkedIn e-mails internally to 50 members at a time at no cost.5: It’s FREE to promote you, your business, your products & services. © Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com 10
  • 11. 10 Interesting Snippets About Linkedin1.  It took 494 days for LinkedIn to reach its  first 1 million users.2. It currently takes LinkedIn 12 days to gain 1  million new users. 3. 50.8% are male members & 49.2% are  female members.4. 68% of LinkedIn users are 35 or older. 5. 74% have a college degree or better. 6. 39% make more than $100,000 a year. 7. In 2010 LinkedIn had more than 2 billion  people searches.8. Over 50% of LinkedIn’s 175 million members  live outside the USA.9. In 2011 Executives from every Fortune 500  company could be found on LinkedIn.10. 1% of users are responsible for 34% of  Linkedin’s web site traffic.  © Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com 11
  • 12. 5 Frequently Used Linkedin Acronyms Explained1: IDK. I don’t know. Your LinkedIn account can be restricted if too  many people you have   invited to connect with you respond to LinkedIn by stating, I Don’t Know You.2: BBPN. Black Belt POWER Networker.  A specialist LinkedIn  group  for     people with over 500 connections. Anyone can join if they have 500     or more LI connections.3: LION.  Leading International Open Networker or, LinkedIn Open Networker. An open  networker’s members group. You  will often see the LION acronym at the top of some  proactive  networker’s profiles.4: ON. Open Networker. Someone who is open to invitations from people unknown to them.  Open Networkers generally never  IDK people to LinkedIn.5: OOI. Out of Invitations. LinkedIn members who have used up their LI allocation of  invitations. LI customer service representatives can in some cases issue you with more  invitations, usually on a fixed amount of invites basis. © Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com 12
  • 13. 6 Types Of Professional BusinessNetworker. Which Type Are You?Choose one from categories 1 to 3 & one fromcategories 4 to 6 on next page to identify your specific type. 1: Connector: What makes a business networker a Connector? In his Tipping Point book,  Malcolm Gladwell states. The most obvious criterion is that Connectors know lots of  people. By keeping a foot in so many different business sectors they have the effect of  bringing them all together. 2: Maven: Is a Yiddish word which means one who accumulates knowledge. Business  marketplaces depend on up to date information and many economists believe that the  people with the most information i.e. the Mavens are the most important. Gladwell  states that what sets Mavens apart is that once they figure out how to get the deal,  they want to tell you about it as well. This makes Mavens very effective networkers. 3: Salespeople: A true networking salesperson can build a level of trust and rapport in a  fraction of the time it takes most other people to achieve.  13 © Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com
  • 14. LinkedIn Networkers 2011Quantcast * breaks down visitor traffic into three categories: 4: Passers By: users who visit a site or interact with media once per  month. The 66% of LinkedIn ‘Passers By’ account for 24% of visits to  the LinkedIn web site.   5: Regulars: those who visit a site or interact with media more than once  but less than 30 times per month. The 33% of LinkedIn ‘Regulars’  account for 51% of visits to the LinkedIn web site.   6: Addicts: those that interact with a site 30 or more times per month.  The 1% of LinkedIn ‘Addicts’ account for 25% of visits to the LinkedIn  web site.   I’m a Connector/Addict. Which type are you?* Quantcast is used by 9 of the top 10 media agencies because they quite accurately quantify Internet audiences. © Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com 14
  • 15. How Do I Make Money From Linkedin?• After several years of   YOU hire Mark D. Yates  ‘Hard Slog’ I’ve identified  or consultants from his  how to really leverage  LinkedIn POWER  business social media to  NETWORKING business  provide a good return on  my investment from 187+  growth team. million LinkedIn users?• So how do YOU  the  business owner make  money from LinkedIn?... © Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com 15
  • 16. 16© Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com
  • 17. 17© Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com
  • 18. Summary Business networking & social media have experienced growth of wild fire proportions. But like the Lottery, you’ve got to be in it, to win at it. LinkedIn & www.elinked.eu are great networks for leveraging business growth & increased sales. I’ve written & posted this information in order to help people who want to learn about business networking aspects rarely discussed on LinkedIn. Feel free to pass this presentation on, or post it on your web sites, blogs & forums with my full copyright permission © Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com 18
  • 19. Mark D. Yates - Contact Details T: UK 0843 155 0008 E: drmarkdyates@aol.com W: www.elinked.eu© Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com 19
  • 20. Key Words & Key Phrases Used In This PresentationTo enable clients & customers to find me easily & quickly, I have search engine optimised the following key words & key phrases relevant to me, my Linkedin profile and the professional services I provide . Linkedin Trainer Independent & Social Media & Business Networking Relevant: linkedin expert, linkedin trainer, linkedin mentor, linkedin experts, linkedin specialist, linkedin instructor, linkedin advisor, linkedin guru, linkedin training, linkedin coach, linkedin consultant, linkedin speaker, business networking, lion, top networker, power networker, business networking specialist, business networking expert, social media specialist, black belt networker, black belt power networker, power networking, social networks, affiliate marketing, network marketing, lead generation, databases, linkedin film production, linkedin writing, linkedin articles, linkedin profile scripts, linkedin videos, linkedin screenplays, linkedin expert business mentor, linkedin specialist business networking, linkedin trainer corporate events, linkedin instructor business support, linkedin coach web site development, linkedin consultant ecommerce, linkedin guru social media, search engine optimisation, Business Relevant: business, business development director, ceo, business growth specialist, management consultant, business advisor, business consultant, business mentors, business investment, iib, business angels, entrepreneurs, venture capital, Institute for Independent Business International IIB, Linkedin Training & Executive Coaching, management consultant & linkedin instructor, management advisor & linkedin coach, business threat management & linkedin consultant, business crisis management & linkedin trainer, business continuity & linkedin training, corporate consultant & linkedin expert, management consulting & linkedin specialist, linkedin expert article submission, business growth & linkedin instructor specialist articles, iib & linkedin consultant, executive management & linkedin advisor, change management & linkedin trainer, event management & linkedin training, risk management & linkedin coach, public speaking & linkedin expert, public relations & linkedin specialist, Security Relevant: security, security director, security expert, security consultant, close protection, british american security expert, dr mark d yates, mafia, security consulting, security business mentor, protective service director, executive protection director, close protection instructor, swat instructor, counter terrorism consultant, security directors, business intelligence, security experts, business consultants, security consultants, close protection, bodyguards, business advisors, close protection instructors, bodyguard instructors, counter terrorism, intelligence agencies, close protection advisor, anti mafia task force instructor, counter terrorist advisor, counter kidnap for ransom advisor, corporate travel security advisor, law enforcement trainer, firearms trainer, close quarter battle instructor, use of force instructor, linkedin advisor bodyguard updates, security management & linkedin consultant, physical security & linkedin advisor, security advisor & linkedin expert, security trainer & linkedin guru, corporate security & linkedin advisor, security audits & linkedin trainer, close protection & linkedin guru articles, 20 © Elinked W: www.elinked.eu