LB270 LIVE RADIOPRODUCITONLecture 3: Selling and Pitching Your Ideas
Developing and PitchingProgrammesYou’ll be asked to work together to develop and pitch a running order for your programmeKey skill in creative industriesAt some point you are going to have to sell something to someone
From this lecture you’ll learn How best to formulate your ideas How best to manage them How best to pitch them
Developing Ideas Understand the station Understand its audience Understand the programme Understand the slot
What do people want from eachtime of day? BREAKFAST DAYTIMEFast CompanionablePunchy Lively in morningLively More relaxed in afternoonShort Not too distracting DRIVETIME EVENING AND NIGHTFocused Dedicated listenersInformative Focused on specialismsDriven Gradually more relaxed intoShort Form nightExciteable Informal and intimate
Managing Your IdeasIf you are serious about thisKeep a recordEven of bits of ideasPop them into your phone your cut and paste into a folderWriting it down helps you rememberHang out with people who have ideasFollow the newsWatch what others are doingBe prepared to stick ideas together, pop them in, alter them and then spit them back out.
Developing your ideas What will the audience want? What will the producers want? Has it been done before? What is its Unique Selling Point?
Remember what you are selling You are selling an idea for a programme Not someone else’s music Not a scene that you really like Not a political idea Not a culture, movement or anything else
Formulating your ideas Be very clear about what it is Think of its structure, tone style and content Work out who your presenter Consider the practicalities of the idea (like can you actually make it)
Pitching your ideas Sometimes you are asked to write a proposal. You need to be able to sell it in a sentence You’ve got to be able to make the person you are selling it to really here the idea. Explain why it works on the station and who it would be for.
This is the tough part You know I said you’ve got to be really clear about your idea… You’ve also got to be willing to change it at a moment’s notice.
Develop Multiple Ideas Give your client a choice
Feature for Breakfast You areaproduction teamSouth CoastRadio We want some regular slots – something to give it character – something to make peopleAge 15-30 remember the programme. Something to make people talk about it at workPop/Dance later that day.format What is it going to be? Each slot will be once per week. Last 3-5 minutes Can be set up the afternoon before. Five groups What is it going to be?