Social Web Expertise Ignite Cardiff 151009

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This is a presentation I gave at Ignite Cardiff 2009 about the mechanics of social media expertise.

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Social Web Expertise Ignite Cardiff 151009

  1. 1. If I can drive does that make me a mechanic? © Kelly Page Dr. Kelly Page 1
  2. 2. This is a story about a truck, a car, my dad & social media experts! © Kelly Page 2
  3. 3. My Amazing Dad! © Kelly Page 3
  4. 4. Articulated Vehicle Operator Universal Transport Operations (UTO) Freightliner, coupled to a bogey-tri B-double, heading north on the New England Highway. [Photo: Ben Tillman] © Kelly Page 4
  5. 5. 845 miles 632 miles 1717 miles 203 miles 459 miles 415 miles 4,271 miles © Kelly Page 5
  6. 6. 845 miles 632 miles 1717 miles 203 miles 459 miles 415 miles Townsville-Perth = 6.7 times length of UK © Kelly Page 6
  7. 7. “Built Like a Mack Truck” © Kelly Page 7
  8. 8. The Accidents [Photo: Photos: http://freshpics.blogspot.com/2007/11/scariest-truck-accidents-ever.html] © Kelly Page 8
  9. 9. An Excellent Truck Driver!   Loveable outgoing personality - My Dad!   Fancy job title - An Articulate Vehicle Operator   Years of experience - Over 30 years   Different types of experiences - Different vehicles, places, cargo   Self-promoting – Jokes, Stories, Stickers, T-shirts   Self-taught – ‘Doer’ & a ‘Reader’   Learnt from mistakes – Survived to Tell the Story   High interest – a Connoisseur of Trucks! © Kelly Page 9
  10. 10. But, if I can drive does that make me a mechanic? © Kelly Page 10
  11. 11. Our family car: Volvo 244 GL1982 © Kelly Page 11
  12. 12. aka “Greta” © Kelly Page 12
  13. 13. Driver ≠ Mechanic A difference in: Knowledge Experience Context Education Confidence Learning © Kelly Page 13
  14. 14. “What really is a social media expert?” Knowledge of Technology © Kelly Page 14
  15. 15. Tweeting Hourly 1,420,000 search results © Kelly Page 15
  16. 16. 1-2 years experience Novice Years used Computer Expert Expert Media User Web expert No. of Bookmarks 8-10 Hours a Day New User No. of Clients Length of Usage Frequency of Usage Experience Social Media Expert Duration of Use Usage Variety Very Experienced No. of Followers Web User Over 10 years Media Expert Every day No. of Email Accounts Home Access No. of Friends © Kelly Page 16
  17. 17. Technology Usage as a Proxy for Expertise Driver ≠ Mechanic Not New or Unique Easy to Measure BUT: Fatally Flawed. © Kelly Page 17
  18. 18. Web User ≠ Web Expert A difference in: Type of Web Knowledge (What & How) Scope of Web Knowledge (General & Specialised/Technical) Episodic Web Knowledge (Where, When, Why & How) © Kelly Page 18
  19. 19. “Hi, I’m a Social Media Expert!” - Ask Yourself - Are they really a driver or a mechanic OR are they still learning? © Kelly Page 19
  20. 20. “True Knowledge exists in knowing that you know nothing, and that makes you the smartest of all” Socrates (470-399 BC) “If I can drive does that make me a mechanic?” caseinsights.com © Kelly Page 20

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