Shift Happens! The Move to Multi-Channel Retail (Owjo preso)

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Presentation given by Karl James of Owjo on supporting commerce within Facebook. This presentation was given as part of the Shift Happens! seminar on the move to multi-channel retail. The event was organised by WorldNet in the Guinness Stirehouse on 5th May 2011.

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  • Shift Happens! The Move to Multi-Channel Retail (Owjo preso)

    1. 1. Next Generation Commerce
    2. 2. Background • 5 plus years developing the platform • Irish owned, US patent (pending) technology • David Johnston, founder – 20 years development experience in US & Ireland, Awards & commendations both sides of the Atlantic • Privately funded company with backers from music and business worlds • The leading global commerce technologyUpload > Publish > Sell > It’s thatUploadeasy. > Publish > Sell > It’s that easy.
    3. 3. What is OWJO?Upload > Publish > Sell > It’s thatUploadeasy. > Publish > Sell > It’s that easy.
    4. 4. What is OWJO?OWJO is a portable online store that can be set up almostanywhere online.OWJO is designed to help you do one thing online better thanyou’ve ever done before - sell.OWJO completes the circle for all sellers - it’s ECommerce,FCommerce, MCommerce & 3Commerce capabilities - allowyou to reach your customers wherever they are online.Example store: God is an astronaut storeUpload > Publish > Sell > It’s thatUploadeasy. > Publish > Sell > It’s that easy.
    5. 5. Upload > Publish > Sell > It’s that easy.
    6. 6. Upload > Publish > Sell > It’s that easy.
    7. 7. Upload > Publish > Sell > It’s that easy.
    8. 8. Upload > Publish > Sell > It’s that easy.
    9. 9. Key FeaturesUpload > Publish > Sell > It’s that easy.
    10. 10. Key Features• OWJO is portable. As the ‘complete’ portable store your OWJO can be set up almost anywhere online. You can add your OWJO to any part of your website, or have another website or blog host your OWJO for you. You can place your OWJO on your favorite social networking site, you can share your OWJO to your fans walls, you can share an item or even have your OWJO hosted on another store as an ad!Upload > Publish > Sell > It’s that easy.
    11. 11. Key Features• OWJO is portable. As the ‘complete’ portable store your OWJO can be set up almost anywhere online. You can add your OWJO to any part of your website, or have another website or blog host your OWJO for you. You can place your OWJO on your favorite social networking site, you can share your OWJO to your fans walls, you can share an item or even have your OWJO hosted on another store as an ad!• Multiple storesUpload > Publish > Sell > It’s that easy.
    12. 12. Key Features• OWJO is portable. As the ‘complete’ portable store your OWJO can be set up almost anywhere online. You can add your OWJO to any part of your website, or have another website or blog host your OWJO for you. You can place your OWJO on your favorite social networking site, you can share your OWJO to your fans walls, you can share an item or even have your OWJO hosted on another store as an ad!• Multiple stores OWJO stores exist in multiple locations simultaneously - so multiple stores can be managed easily through one interface and be published and customized to different sites or countries across the Internet.Upload > Publish > Sell > It’s that easy.
    13. 13. Key Features continuedUpload > Publish > Sell > It’s that easy.
    14. 14. Key Features continued• OWJO customers stay when they pay No matter where your OWJO is online (see previous) your customer can always purchase instantly, right on your OWJO, without leaving for another e-commerce destination site or clicking -off to pay. So with OWJO, “buy now” actually means “buy now.”• Straight forward, transparent and fair pricing OWJO offers a fair deal to sellers - we take just 7%, and only on what you sell. The only other cost is your payment (credit/debit card) transaction fees.More reach + multiple interfaces + simple, fast payment process = Many more sales on a no risk, low cost basis Upload > Publish > Sell > It’s that easy.
    15. 15. OWJO Viral - 1Upload > Publish > Sell > It’s that easy.
    16. 16. OWJO Viral - 1Sharing your store on the Facebook wall.• Sharing the url with your fans• How the store appears once it’s shared• How the store opens once clicked on the FB wall• Searching items in the carousel• Viewing item information• Adding item to shopping cart• Checking out and completing purchase on FB wallUpload > Publish > Sell > It’s that easy.
    17. 17. Upload > Publish > Sell > It’s that easy.
    18. 18. Upload > Publish > Sell > It’s that easy.
    19. 19. OWJO Viral - 2Upload > Publish > Sell > It’s that easy.
    20. 20. OWJO Viral - 2Sharing a product from your store.• Creating the share function in your OWJO store - multiple options - FB, Twitter, Email, Text, LinkedIn, etc.• Adding a comment to the share link (FB example given, but similar in all use cases)• How the link appears on the FB wall• Actual FB page that is created for the shared item• Landing on OWJO store page for shared item with the ability to browse complete store, buy and share on with commentsUpload > Publish > Sell > It’s that easy.
    21. 21. Upload > Publish > Sell > It’s that easy.
    22. 22. Upload > Publish > Sell > It’s that easy.
    23. 23. OWJO helps increase seller revenue by:•Connecting with the fans on all web touch points•Connecting directly with the fans – your store, not a 3rd party•Creating new merchandise and sales opportunities•Increasing fan engagement through personalizedmerchandise and bundling•Increasing margins by selling directly to fans•No click offs•Increasing knowledge and understanding of your customersonline Upload > Publish > Sell > It’s that easy.
    24. 24. OWJO is clear and simple With a user friendly back end, it is so easy to set up, maintain and manage your online business. The ONE-TOUCH UPDATE allows you easily update your merchandise across all your touch-points on the web. You can also capture all the data you could possibly want for future sales/marketing campaigns.Upload > Publish > Sell > It’s that easy.
    25. 25. Simple to set up - just add your products to yourinventory page Upload > Publish > Sell > It’s that easy.
    26. 26. Then create the look and feel you want for your store with the easy to use customization features on the preview store page.....now you’re ready to get selling!Upload > Publish > Sell > It’s that easy.
    27. 27. Manage your orders with the complete fulfillment functionalityUpload > Publish > Sell > It’s that easy.
    28. 28. Monitor your sales in real time and gather all the useful data about your customers that you need to grow your business.Upload > Publish > Sell > It’s that easy.
    29. 29. Use the data to create powerful reports enabling you to understand and grow your business.Upload > Publish > Sell > It’s that easy.
    30. 30. OWJO’s promo functionality enables you to easily run promotions, helping you to grow your sales and customers in a more controlled and lasting way.Upload > Publish > Sell > It’s that easy.
    31. 31. Service commitment• 24/7 seller and buyer support• email and phone support• website knowledge base, FAQ’s and tutorials• Your business, your way – OWJO are committed to a ‘can do’approach when helping clients improve their business on theweb• OWJO endeavors to satisfy all client needs with regard totheir wish lists for new functionalityUpload > Publish > Sell > It’s that easy.
    32. 32. OWJO Payments•Elavon - leading provider of integrated payment processingservices, owned by US bancorp•Elavon put OWJO through a 6 month due diligence of it’splatform, it’s business plan, the company & it’s backers•Awarded payment consolidator capability; a huge win for OWJO•OWJO payments allows you to accept debit & credit cards•No need for a merchant ID or Paypal, no monthly fees•Your OWJO will be accepting card payments within hours withOWJO paymentsUpload > Publish > Sell > It’s thatUploadeasy. > Publish > Sell > It’s that easy.
    33. 33. Key FeaturesUpload > Publish > Sell > It’s that easy.
    34. 34. Key Features• No upfront cost/set up costs• No risk• No monthly costs• No tech knowledge required• Easy to set up• Be selling within an hour• Easy to update• Incredible reach - E-commerce/F-commerce/M-commerce/3- commerce• Sharing / sell from your wall• Multi-stores• Personalized selling• No merchant account required• OWJO payments - accept credit cards/laser immediately with no monthly costs• Full accounting system• Full order control & stock control• Complete data collection for sales and marketing• Deal of the day/ special offers/ promotions toolsUpload > Publish > Sell > It’s that easy.
    35. 35. Upload > Publish > Sell > It’s that easy.

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