Shift Happens! (Tapadoo preso)

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Presentation given by Dermon Daly of Tapadoo at the WorldNet Shift Happens event in the Guinness Storehouse on 5th May 2011

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  • Shift Happens! (Tapadoo preso)

    1. 1. mCommerce on Smartphones Dermot Daly, Founder Tapadoo
    2. 2. Before we start: MobileCommerce isn’t for everything
    3. 3. Before we start: MobileCommerce isn’t for everything
    4. 4. So, if you want to sell in an app, consider thecontext where it is used
    5. 5. So, if you want to sell in an app, consider thecontext where it is used
    6. 6. However..for impulse buys...
    7. 7. However..for impulse buys...
    8. 8. However..for impulse buys...
    9. 9. However..for impulse buys...
    10. 10. However..for impulse buys...
    11. 11. However..for impulse buys...
    12. 12. However..for impulse buys...Total Time ~ 2 minutes
    13. 13. I Wouldn’t
    14. 14. I Wouldn’t• Have given it a second thought the next day
    15. 15. I Wouldn’t• Have given it a second thought the next day• Have taken a trip to a bricks & mortar shop
    16. 16. I Wouldn’t • Have given it a second thought the next day • Have taken a trip to a bricks & mortar shopTotal Time ~ 2 minutes - Immediately
    17. 17. VersusI Can’t:
    18. 18. VersusI Can’t:• Boot any of my computers in 2 minutes
    19. 19. VersusI Can’t:• Boot any of my computers in 2 minutes• Remember my own credit card number
    20. 20. VersusI Can’t:• Boot any of my computers in 2 minutes• Remember my own credit card number• Remember by VbV credentials (don’t get me started)
    21. 21. VersusI Can’t:• Boot any of my computers in 2 minutes• Remember my own credit card number• Remember by VbV credentials (don’t get me started)
    22. 22. Instant PaymentI Can: Channel
    23. 23. Instant PaymentI Can: Channel• Remember by iTunes password
    24. 24. Instant PaymentI Can: Channel• Remember by iTunes password• Remember my Paypal password
    25. 25. Instant PaymentI Can: Channel• Remember by iTunes password• Remember my Paypal password• Remember by gmail password
    26. 26. Convenience Trumps All
    27. 27. So what should we sell in an app?
    28. 28. So what should we sell in an app?• Low value
    29. 29. So what should we sell in an app?• Low value• Digital Goods • Books, Music, Articles but also “Levels” in games
    30. 30. So what should we sell in an app?• Low value• Digital Goods • Books, Music, Articles but also “Levels” in games• Cheap for you to deliver, easy for the customer to purchase.
    31. 31. So what should we sell in an app?• Low value• Digital Goods • Books, Music, Articles but also “Levels” in games• Cheap for you to deliver, easy for the customer to purchase. “No Brainers”
    32. 32. Selling Opportunities
    33. 33. Selling Opportunities• Sell your app
    34. 34. Selling Opportunities• Sell your app• Sell in-app purchases
    35. 35. Selling Opportunities• Sell your app• Sell in-app purchases• Sell subscriptions
    36. 36. Selling Opportunities• Sell your app• Sell in-app purchases• Sell subscriptions• Add advertising
    37. 37. Selling Opportunities• Sell your app• Sell in-app purchases• Sell subscriptions• Add advertising• Remember: Apple’s commission is 30%
    38. 38. Operator Billing
    39. 39. Operator Billing• 160 Operators World wide can accept payments
    40. 40. Operator Billing• 160 Operators World wide can accept payments• Security can be cumbersome
    41. 41. Operator Billing• 160 Operators World wide can accept payments• Security can be cumbersome • iOS and Android have market place capabilities in the O/S
    42. 42. Operator Billing• 160 Operators World wide can accept payments• Security can be cumbersome • iOS and Android have market place capabilities in the O/S • Anything else feels “tacked on”
    43. 43. ?
    44. 44. Summary• I’ve just covered one aspect of mobile commerce• It doesn’t suit selling everything• But it is compelling for digital goods• Immediacy is a strong argument too
    45. 45. Thanks
    46. 46. Thanksdermot.daly@tapadoo.com @dermdaly tapadoo.com tapadoo.com/blog

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