Dr.Jim Anderson introduces the $TOMP product management system that pulls together all of the different tasks that a product manager has to do in order to make their products successful. The $TOMP lays out WHAT needs to be done, HOW it needs to be done, and the order IN which it should be done. Finally, product managers have a system that, if followed, will allow them to boost the chances of increasing the sales of their product along with boosting the profits that the product brings in.
The $STOMP product management system was born in start-ups where the success of the company is riding on the success of the product -- it HAS to succeed. It was then further hardened at some of the largest companies around where a product has to generate a sizable profit or else it will be killed. The result of this is that the $TOMP product management system has been streamlined so that it only contains the things that a product manager needs to spend his or her time doing. There is nothing extra here -- everything that is done in the $TOMP system is used later on.
If a company or individual is planning on going to the effort of creating and selling a product, then they would like to have a guarantee that the product is going to be profitable. However, sadly, no such guarantees can be given.
What this means is that the success of any product is always a bit of a mystery: will it succeed or will it be an expensive failure? The responsibility for making a product generate enough sales and a large enough profit to be considered to be a success falls on the shoulders of the product manager that has been put in charge of it.
As important as this position is, there is a remarkable lack of guidance available to product managers on what they can do to boost the chances of their product being a financial success. The field of product management is littered with frameworks, guides, and thick text books that all purport to be complete lists of what tasks a product manager must do. However, although these do a good job of telling a product manager WHAT they need to do, none of these tell a product manager HOW to make their product a profitable success.
I've taken all of my product management knowledge and used it to create the $TOMP System: Successful Techniques fOr Managing Products. $TOMP contains everything that a product manager needs to do if they want to create a product that is going to make money. When you are a product manager, you have an enormous set of tasks that you need to do and do correctly if your product is ever to be profitable. These tasks have all been incorporated into the $TOMP system.