Unleashing Web 2.0 In H R

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Using social media to meet HR oibjectives

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Unleashing Web 2.0 In H R

  1. 1. Unleashing Web 2.0 in HR<br />
  2. 2. Unleashing Web 2.0 in HR<br />
  3. 3. Unleashing Web 2.0 in HR<br />1. Defining Web 2.0<br />
  4. 4. Unleashing Web 2.0 in HR<br />1. Defining Web 2.0<br />
  5. 5. Unleashing Web 2.0 in HR<br />2. Analysing key deliverables of HR teams for success<br />
  6. 6. Unleashing Web 2.0 in HR<br />3. Insight into successful social media strategies<br />
  7. 7. Unleashing Web 2.0 in HR<br />3. Insight into successful social media strategies<br />Do You Agree?<br />People are 3 times more likely to trust the opinion of others in their network rather than traditional advertising<br />Knowing & Liking & Trusting You<br />
  8. 8. Unleashing Web 2.0 in HR<br />3. Insight into successful social media strategies<br />It’s all about Customers!<br />
  9. 9. Unleashing Web 2.0 in HR<br />3. Insight into successful social media strategies<br />2 Sides to the coin = Find Customers + Find Partners<br />
  10. 10. Unleashing Web 2.0 in HR<br />3. Insight into successful social media strategies<br />Twitter features:<br />
  11. 11. Unleashing Web 2.0 in HR<br />3. Insight into successful social media strategies<br />Facebook features:<br />
  12. 12. Unleashing Web 2.0 in HR<br />3. Insight into successful social media strategies<br />LinkedIn features:<br />
  13. 13. Unleashing Web 2.0 in HR<br />3. Insight into successful social media strategies<br />YouTube features:<br />
  14. 14. Unleashing Web 2.0 in HR<br />3. Insight into successful social media strategies<br />Execute for each social media tool<br />
  15. 15. Unleashing Web 2.0 in HR<br />3. Insight into successful social media strategies<br />Step 1: Develop A Strategy<br />
  16. 16. Unleashing Web 2.0 in HR<br />3. Insight into successful social media strategies<br />Step 1: Develop A Strategy – Measuring ROI<br />
  17. 17. Unleashing Web 2.0 in HR<br />3. Insight into successful social media strategies<br />Step 2: Establish Presence<br />
  18. 18. Unleashing Web 2.0 in HR<br />3. Insight into successful social media strategies<br />Step 2: Establish Presence<br />
  19. 19. Unleashing Web 2.0 in HR<br />3. Insight into successful social media strategies<br />Step 3: Expand Reach<br />
  20. 20. Unleashing Web 2.0 in HR<br />Step 4: Nurture Relationships<br /><ul><li>Connections alone are of little value!!
  21. 21. Main ways to build relationships - use them all!</li></ul>3. Insight into successful social media strategies<br />
  22. 22. Unleashing Web 2.0 in HR<br />3. Insight into successful social media strategies<br />Step 5: Maintain Presence<br />
  23. 23. Unleashing Web 2.0 in HR<br />3. Insight into successful social media strategies<br />Step 5: Maintain Presence<br />Bridge Strategies<br />
  24. 24. Unleashing Web 2.0 in HR<br />3. Insight into successful social media strategies<br />Step 5: Maintain Presence<br />Be Consistent!<br />
  25. 25. Unleashing Web 2.0 in HR<br />3. Insight into successful social media strategies<br />Step 5: Maintain Presence<br />Train Your Customers to Talk About You<br />
  26. 26. Unleashing Web 2.0 in HR<br />3. Insight into successful social media strategies<br />
  27. 27. Unleashing Web 2.0 in HR<br />3. Insight into successful social media strategies<br />DOs And DON’Ts Of Social Media Networking<br />The DOs<br /> <br /><ul><li> Be Natural
  28. 28. Be Respectful
  29. 29. Treat People As You Would Offline
  30. 30. Add Value
  31. 31. Give More Than You Take
  32. 32. Offer Help
  33. 33. Ask For Help
  34. 34. Engage For The Long Haul
  35. 35. Nurture Relationships
  36. 36. Act Responsibly
  37. 37. Use A Real Photo Of Yourself
  38. 38. Be Nice</li></li></ul><li>Unleashing Web 2.0 in HR<br />3. Insight into successful social media strategies<br />DOs And DON’Ts Of Social Media Networking<br />The DON’Ts<br /> <br /><ul><li> Be Rude From Behind Your Keyboard
  39. 39. Sabotage Others’ Efforts
  40. 40. Abuse Sites For Short Term Gains
  41. 41. SPAM
  42. 42. Build ‘Lists’ For Email Marketing
  43. 43. Be Over Demanding
  44. 44. Plug Your Website Or Self-Promote
  45. 45. Use A Fake Name
  46. 46. Overuse ‘Awesome’ or ‘Amazing’
  47. 47. Tag Photos Without Permission
  48. 48. Don't Publish & Compromise Yourself
  49. 49. Post When Intoxicated, Angry or Upset</li></li></ul><li>Unleashing Web 2.0 in HR<br />4. Communicating and collaborating using social media<br />
  50. 50. Unleashing Web 2.0 in HR<br />4. Communicating and collaborating using social media<br />
  51. 51. Unleashing Web 2.0 in HR<br />4. Communicating and collaborating using social media<br />
  52. 52. Unleashing Web 2.0 in HR<br />4. Communicating and collaborating using social media<br />
  53. 53. Unleashing Web 2.0 in HR<br />5. Examining organisational policies for using social media<br />Source: http://www.socialmedia.biz/social-media-policies/<br />
  54. 54. Unleashing Web 2.0 in HR<br />5. Examining organisational policies for using social media<br />Source: http://www.socialmedia.biz/social-media-policies/<br />
  55. 55. Unleashing Web 2.0 in HR<br />5. Examining organisational policies for using social media<br />Source: http://www.socialmedia.biz/social-media-policies/<br />
  56. 56. Unleashing Web 2.0 in HR<br />Sharing success stories<br />Behind the Firewall – 3 Examples<br />
  57. 57. Unleashing Web 2.0 in HR<br />Sharing success stories<br />Behind the Firewall – Example 1 <br />
  58. 58. Unleashing Web 2.0 in HR<br />Sharing success stories<br />Behind the Firewall – Example 2 <br />
  59. 59. Unleashing Web 2.0 in HR<br />Sharing success stories<br />Behind the Firewall – Example 3 <br />
  60. 60. Unleashing Web 2.0 in HR<br />Success Stories!<br />+ 1000s of small & medium size businesses <br />
  61. 61. Unleashing Web 2.0 in HR<br />7. Showing how HR will drive performance using social media <br />
  62. 62. Unleashing Web 2.0 in HR<br />Any Questions<br />
  63. 63. Unleashing Web 2.0 in HR<br />John McGrann CEO<br />www.Drive-Social-Media.com<br /> +971-(0)561353599<br />John@Drive-Social-Media.com<br />
  64. 64. Unleashing Web 2.0 in HR<br />Time For A 4 Minute Video!<br />Video<br />Social Media Here To Stay <br />Are You Ready?<br />by <br />Socionomics<br />

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