HOW TO
IDENTIFY A
NEW MEDIA
DOUCHEBAG
AND SAVE YOURSELF FROM BECOMING ONE
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

#1 REFERS TO SELF
AS ONE OF THE
FOLLOWING:
 Expert
 Guru
 Maven
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

#2 OH RLY?
I HAVE MORE
TWITTER
FOLLOWERS
THAN THEY DO!
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

#3 PUTS “TW”
IN FRONT OF
VIRTUALLY
EVERYTHING
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

#4 HAS
ALL OF THEIR SOCIAL
NETWORKS
UPDATING WITH THE EXACT
SAME CONTENT.
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

#5 GADGET-
WHORE WITH
NO CONTENT OR
CHOCK FULL IT
BUT LACKING
REAL VALUE --
EITHER WAY
SOLELY SELF-
PROMOTING
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

#6 OFFERS
“SOCIAL MEDIA
CONSULTING”
BUT HAS NO
EXPERIENCE
OUTSIDE
PERSONAL USE
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

#7 “SOCIAL MEDIA
CONSULTING” OR “DIGITAL
PUBLICITY” CONSISTS OF
TWITTERING AD COPY
ACROSS MULTIPLE TWITTER
ACCOUNTS, CREATING A
FACEBOOK FAN PAGE & BLOG
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

#8 THINKS THEY’RE ONE
OF “THE 250” BUT HASN’T
WORKED A SINGLE
SUCCESS STORY…
CONTINUES TO ACT LIKE
IT ANYWAYS
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

#9 EVERYTHING THAT
COMES OUT OF THEIR
MOUTH SMELLS LIKE
SOMETHING
REGURGITATED FROM
VALLEYWAG / MASHABLE /
<INSERT TECHBLOGNAME>
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

#10
A SOCIAL MEDIA
MAVEN AND A
SNAKEOIL SALESMAN
WALK INTO A BAR…
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

WAIT A TWICK SECOND!
TOTAL
I’M A
DOUCHEBAG!
It’s okay. I can help you.
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

DID YOU KNOW?
NEW MEDIA DOUCHEBAGS
ACTUALLY MAKE UP 31.4% OF
YOUR FAVORITE SOCIAL
NETWORKS!
DON’T BE A SHEEP!
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

#5 WAY TO CHANGE YOUR
DOUCHEBAG ROUTINE…
DROP THE BUZZ WORDS
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

#4 UNDERSTAND
WHAT METRICS MEAN &
HOW THEY AFFECT
YOU
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

#3 FOCUS ON
1. YOUR AUDIENCE,
2. YOUR GOALS, &
3. INNOVATION
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

#2 EVALUATE THE
PLATFORM BEFORE YOU
OPEN YOUR MOUTH (OR
TYPE)
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

#1 DON’T BE A
KNOW-IT-ALL
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

TO FIND OUT MORE
NON-DOUCHEBAGGERY
TECHNIQUES,
FOLLOW ME ON THE
INTERWEBS… IN THE
NON-CREEPY WAY ;)
twitter.com/tessa
facebook.com/tessa.horehled
#notadouche
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?