What types of magazine and target audience has IPC been associated with over                                 the years?The...
Then in the new century many more different and new titles became apart with the IPC              media and from the 1900’...
From this it is clear the list above that the IPC has continued to focus on two on its maintarget audiences which middle a...
Why might alternative publishers like Bauer be appropriate?Bauer would be another alternative publisher as it too has a lo...
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What types of magazine and target audience has ipc been associated with over the years

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What types of magazine and target audience has ipc been associated with over the years

  1. 1. What types of magazine and target audience has IPC been associated with over the years?The IPC throughout the years has been associated with many different magazines, from the 1800’s alone it has been linked with: Horse & Hound Shooting Times Yachting World Amateur Gardening Cycling Weekly Amateur Photographer The Railway MagazineAs for the target audiences from the begin of IPC it began targeting middle aged men,from the 1800’s it has been associated with targeting people with an interest in a widevariety of sports, cultural interests and photography. From this is it is evident that theIPC have been targeting middle classed men because the magazines above are mainlyassociated with only be viewed and participated by males and the reason it is middleclass is because these sports are viewed as only beginning watch by a fairly wealthyaudience.
  2. 2. Then in the new century many more different and new titles became apart with the IPC media and from the 1900’s to 1960’s it collaborated with: Yachting Monthly Motor Boat Woman’s Weekly Golf Monthly Woman & Home Woman’s Own Woman Angler’s MailThis wide variety of magazine shows that IPC has been associated and also presentswho the IPC target audience is as well. It is clear that the IPC has continued to targetaudiences with an interest in sports through the use of various sports magazines suchas ‘Golf Monthly, Yachting Monthly, Anglers Mail and Motor Boat. IPC has also choosesto target woman which is apparent through the use of women magazines such as‘Woman, Women’s Own and Women & Home.’Then from the 1970’s to the 2000’s IPC continued to grow collaborated with more titles such as: Sporting Gun Motor Caravan Wedding & Home Country Homes & Interiors Classic Boats Motor Boats Monthly Practical Parenting Bird Keeper
  3. 3. From this it is clear the list above that the IPC has continued to focus on two on its maintarget audiences which middle aged men and middle aged women but has increased the amount of titles it has been associated with there having a greater target audience which will lead to most magazine be sold to the audience. Why might IPC be an appropriate publisher for a new magazine?IPC would be an appropriate publisher for a new magazine as throughout the years theyhave targeted many different target audiences so they clearly know how to target aparticular audience. An example of this is “Golf Monthly” and “Woman” these are twodifferent target audiences one focusing on middle aged man and other aiming on middleaged women, so from this it is clear that IPC have the required expertise and this is alsoevident as they have a vast experience in the publishing business as they have beenlaunching magazines since 1853.What sorts of genres of music/types of magazines might they be likely to publish?If IPC were to publish a magazine revolving music they would most likely to chose agenre that has a clear target audience for example ‘Music’ this magazine deals with theclassical music genre, the reason IPC would be likely to publish this magazine as thetarget audience is easy to appeal as they are not as big as other genres of music which isanother reason why the IPC might like to publish this magazine as from past andpresent experience they tend to publish magazines with a small audience percentagewhich is evident from magazines they have published such as ‘Yachting Monthly’ and‘Motor Boat’
  4. 4. Why might alternative publishers like Bauer be appropriate?Bauer would be another alternative publisher as it too has a long history in thepublishing business spanning from 1875 to the present and sell a 38 million magazinesweekly which shows that they have experience in publishing and that their magazinesare successfully and that they know how to appeal their target audience to purchase themagazine. Bauer targets a range of different target audiences and owns variousmagazines including ‘FHM, Heat and Grazia.’ FHM is the biggest lifestyle magazine in theUK and is aimed at young male adults and middle aged men. Heat is a magazine whichfocuses on celebrity news, gossip and fashion whose main target audience is youngfemale adults but also has audiences such as middle aged women and young teenagers.Grazia is an Italian magazine also focusing on celebrity news and gossip and has thesimilar audiences as heat magazine. From these magazines it shows that Bauer is asuccessful publishing company as these are very well known and popular magazinesthat the target audience have a high demand for, this also shows that they have theknowledge on the different techniques on how to lure their target audience towards themagazine and persuade them to purchase which is why I feel that Bauer would be anappropriate alternative publisher.

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