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Evaluation

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  • 1. 1.) In what ways does yourmagazine use, develop or challenge forms and conventions of real magazines?
  • 2. Similarities: Masthead: Another similarity is that both these magazines have a masthead. The Prop: Both artists are wearing a masthead is the biggest text prop, my artist is wearing on the page which is used to sunglasses which has clearly show the name of the connotations of “coolness” which publication and to attract the from my research proves what audience to buy the artists are stereotypically viewed magazine. In addition the to be. The other artist uses a magazine has an image of a prop, which is a religious crucifix microphone which has a commonly worn by other hip hop reference to hip hop which artists.. reinforces to the target audience that this is a hip Image: The image shows who hop magazine. the magazine is revolved around and who is featured in the magazine. In addition both images us affects to make the magazine stand out from the text and background in order for the target audience to see the artist which may lure them to buy the magazine Background Colour: BothColour scheme: Both magazines use the same colour magazines use a backgroundscheme throughout to make the magazine seem more colour to make the text around itprofessional which will lead to the target audience having a stand out more in order to catchpositive view on the magazine. This may attract them to the target audiences eye whichbuy the magazine as psychologically they will believe that will lead to them reading the textthey will be receiving the same high quality and which may then lead the targetprofessionalism in the features of the magazine. In addition, audience into purchasing thethis will lead to the magazine having it’s own individual magazine.identity which will separate them from other magazinesmaking it unique which will encourage the target audienceto buy this magazine now and in the future.
  • 3. Pull quote: The professional magazine uses a convention called a pull quote, this is something that an artist has said somewhere in the interview. A pull quote particularly in the hip hop magazine genre usually has something that is really unorthodox, the reason it has been put on the front cover is because this is the only thing the audience can see before buying it so by seeing something unconventional they will be enticed to buy the magazine in order to see why the artist has said this. Header: The professional magazine uses a convention called a header. I have not used a header for numerous reason. One being I had many cover lines and I also used a footer which gave the target audience plenty of information on what features are inside the magazine. Therefore there was no reason for me to include a header in my magazine. Another reason was because it would take up a lot of space on my magazine and I would therefore have to make my surrounding conventions such as my cover lines, masthead and image smaller which would make my magazine seem amateurish and unprofessional which would repeal the target audience from buying the magazine. Barcode/ Price: The barcode must appear on any magazine so that the Camera shots: The camera shot of retailer is able to sell the magazine to the artists are different as my the public. The price must appear also magazine uses a close whereas the appear on any magazine so that the professional magazine uses a mid Issue/Website information: The potential customer knows how much shot to show a large proportion of professional magazine has a issue the magazine is costs. the artist. date which is used in nearly all professional magazines in order toFooter: In my magazine I use a convention show the audience that it is a recentcalled a footer located at the bottom of the magazine which will encourage thempage. I decided to use a footer as I wanted to to buy the magazine. I decided not togive the audience a greater insight into what use this convention as there was nois in the magazine and the target audience space for me to do so and would haveare likely to find at least one thing that is to remove or minimise otherappealing which may persuade them to buy conventions which is something I didthe magazine. not want to do. Differences:
  • 4. Similarities: Contents title: Both contents page have the title ‘Contents’ this is done to inform the reader that this is where he/she can go find topics Logo: Both magazines use a logo which is an that are in the magazine plus, it abbreviation or symbol of the masthead. I used also provides the page numbers in this because most music magazines have this order for them to find the topic. so I wanted to try and use as many conventions as I could in order to make my contents page appear professional which would therefore lead to a larger percentage of my target audience Reviews: Both magazines offer wanting to buy my magazine. the target audience reviews on the latest artists and albums. I decided to use this convention as it would lead the target Cover line: My contents page along with audience to believe they are the professional Q contents page both use getting the latest reviews of the cover lines. The example in both of these in hip hop genre, encouraging the text ‘FEATURE’ These shows the target them to buy the magazine. audience what topics are inside the magazine in order to persuade them to read them. Magazine Information: Both magazines offer the reader a website to visit in order to getMain Image: Both content pages use a image more information on hip hop. I decided to useof a music artist in order to attract the target this convention as it is present in mostaudiences eye towards the page. The image magazines so I wanted to make my magazinesof the artist is present on the contents page have the highest amount of professionalismas conventionally it is of the artist which is the possible as it would lead to more of my targetinterview is revolving around. audience wanting to purchase my magazine.I chose this convention for many reasons,one being the colour of the image differedgreatly from the background colour andsurrounding text which caused the image to Colour scheme: Colour schemes are used in bothstand out from the page and appear more magazines to make the page stand out and for thevisible. Furthermore, the main image is an surrounding text becomes more visible. I decided to useimportant convention to have on the contents this convention as it found it most music magazines so Ipage because from my research I discovered wanted to use as many traditional conventions asthat if a magazine has a well known artist on possible in order to make my magazine appearthe page it will entice the reader to go to professional which would lure my target audience toread. purchase the magazine
  • 5. Differences: Barcode scanner: My magazines offers the reader a barcode scanner to access the website of my magazine. The reason why I decided to use this convention as it is present in nearly all the newest music magazines, so by using it I thought it would make my magazine to look professional and the latest hip hop magazine prompting the target audience to buy the magazine.Issue data: One difference between these twomagazines is that the Q contents page gives thereader the date and year in which the magazinewas issued in. I decided not to use this featureas I found it to be irrelevant and would notimprove my contents page is any way.Furthermore, I would have to adjust my wholecontents page in order for it to fit which wouldbe time consuming and damage the look of mycontents page.
  • 6. Similarities: Text: Both double page spreads have text of what has occurred in the interview. It is important as this is one of the main attraction of a double page spread and therefore a major cause as to why the target audience would want to buy this magazine.Pull quote: Both Double page spreadshave a pull quote this provides theaudience with something the artist hassaid, usually it is something verycontroversial as it makes the targetaudience want to know why the artisthas said that and therefore the pullquote will lead to the target audiencewanting to buy the magazine. Main Image: Both of these double page spreads both share a main image. This is because the main image adds colour to the page, aids the surrounding text to stand out more and makes the page as a whole become more visually appealing.
  • 7. Company publication name: The professional magazine mentions the name of the publication whereas with my one it does not. The reason I did not mention the name of my magazine was because I believe it was more important to have it on the front cover rather than the double page spread as the audience would already know the name of the magazine before they look inside. However, I believe this is something I should have used but, I could not use it even if I chose to as I did not have the space and to create space would result in decreasing the size of the text and main image which was lead the quality of the magazine being tarnished along with the look of professionalism Differences:Colour: These two double page spreads differ as with mydouble page spread it uses different colours for the textregarding the interview. I chose to do this as it brightensthe text and makes it more eye catching and clearlydifferentiates the text spoken by the artist and theinterviewer. The professional double page spread uses thesame colour for the text about the interview which is inblack. This makes the magazine seem dull and because itis on a light background it does not the aid itself or thesurrounding text and images in becoming more visible
  • 8. Text: The text was clearly the most important thing to have on a double page spreads as its purpose is to discuss an artist or band. My double page spread along with the professional one use the same font and size throughout as this assists the professional look which will lure my target audience to buy my magazine. Furthermore the text is spilt into different sections just like the professional magazine. This makes the text easier to see and read and also improves the presentation of the double page spread which is a major factor when the target audiences go to buy a magazine which I acquired from my research when conducting a questionnaire and focus group. Similarities:Main Image: My double page spread along withthe professional one both have a main image.This was crucial to have as it would not seem Title: Both double page spreads use aright to discuss the artist without an image of him. title. This was important as itPlus, when I looked at professional magazine, in discusses who the text is about andtheir double page spread there was always an also mentions which artist theimage of the artist they are discussing. magazine is choosing to talk about.Furthermore, the image makes the page become This adds to the professional look ofmore noticeable as if there was only text this my double page spread as all thecould to the target audience not want to buy the professional double page spread Imagazine as it would look more like a newspaper analysed in my research had a titlerather than a magazine about their interests. which shows that my magazine uses conventions of real life magazines.
  • 9. Differences: Text wrap: The professional double page spread uses a tool on In – Design to wrap the textColour: A difference between theses two double page spreads is around the image. I did not usethat my magazines uses a darker colour for my image whereas with this tool as I did not feel that itthe other image it uses a light coloured image. The reason why I looked good and thereforeused a darker colour for my image is because it makes it stand out decided not to do it.from the light background colour which is cream. The reason why Idecided to use the colour black for my text is because it makes withthe image and colour of the title which keeps to the colour schememaking the page look more professional. Furthermore, it makes thetext and image stand out and appear more presentable which willlead to the target audience wanting to purchase my magazine.
  • 10. 2.) How does your magazinerepresent particular social groups? My magazine represents social groups through: • Race • Gender • Age •Social class.
  • 11. Age:Age is presented in my magazine as the image is of the artist is aged between 16-19 years ofage, this creates a stereotypically vibe that only young people who fit into this age category areeligible to read this magazine or listen to the hip hop. This therefore disregards other agedaudiences such as elderly or middle aged people to read my magazine. Furthermore, anotherway which age is presented is that the common age for professional hip hop artists are aged28-35 year olds. This leads to the stereotypical view that only people within this age can be hiphop artists, so by using a young hip hop artist it challenges the ideology and emphasises thatanyone no matter what age can be a hip hop artist.
  • 12. Race:Race is presented in my music magazine as on my front cover I have a mid shot of a white artists.From my research on my chosen genre which is hip hop, I came to learn that hip hop was created bythe African American black community and even in the present day it is seen as a predominantly blackart form. However, there are some white hip hop artists and by using a white artist I am breaking thestereotypical view that only black people are hip hop artists. By doing so I am presenting that people ofwhite ethnicity have the right to listen and perform hip hop as black people. Furthermore because I amnot using a black artist as many other professional magazines do, I am showing my target audiencethat this is a magazine for people of all races, therefore making it more appealing to all audienceswhich lure the public as a whole to buy my magazine.
  • 13. Gender:Gender is also represented as I use a male artist which is present on my front cover, contentspage and double page spread. Although hip hop is a genre shared by both male and female hiphop artists it is stereotypically viewed to only inhabited by male artists. So by using a male artist Iam contributing to the ideology that this is a genre whose artists are only male.Moreover, mise-en-scene is relevant when representing gender as the clothes used are hoodieswhich is mainly worn by males so therefore this is another indication that my magazine is targetedat male audiences. However, in my cover lines I do mention a few female hip hop artists whichemphasises that my magazine is not biased against females and that is represented both maleand female audiences.Furthermore the colours used also represent this magazine add the sense that it is only for malesas the colours used which are dark blue, black, red and green are masculine colours leading tomy magazine to be aimed at male audiences.
  • 14. Social Class:Social class is represented in my magazine through mise-en-scene by the clothes that my artistis wearing. Hoodies are stereotypical viewed to be for people of a low class such as C2, D andE, therefore this leads to the stereotypical ideology that this magazine and the hip hop genreitself is only for lower class individuals. Another way the clothes represent social class is the hatmy artist is wearing called a ‘snap back’. This is a very popular piece of clothing worn by hip hopartists and fans however, stereotypes have emerged which leads to this type of hat beingassociated with people of a low class and working class background and also hip hop to the hiphop genre, therefore this reflects the target audience, fans and artists of hip hop to be of a lowsocial class which is a negative representation of the hip hop genre.
  • 15. 3.) What kind of media institution might distribute your magazine:The media institution that might distribute my magazine is Harris Publications. The reasonwhy Harris Publications might distribute my magazine is because it is the genre that they haveexperienced in as they have published many magazines in this genre with is hip hop. Somesuccessful hip hop magazines they have published over the years are:• King magazine• Scratch magazine• XXL magazine
  • 16. Why might Harris Publications might distribute my magazine:Harris publications might distribute my magazine as they have published over 75magazine titles and have been in the publishing business since the 1950’s. Harrispublications is an American publication company and as mentioned publishesmagazines such as King, XXL and Scratch. These are very successful magazineswhich attract hundreds of millions of readers a year so it is evident that they knowhow to attract and lure their target audience.Harris publication has been publishing for 62 years. From this it is clear they havea wide knowledge of how to attract their target audience to buy their magazine.Plus, as mentioned they own King, XXL and Scratch which are successfully hiphop magazines which is the same genre of my magazine so they will thereforeknow how to distribute it to the target audience and persuade them to buy it.Harris Publications already distributes hip hop music magazines so they wouldhave the knowledge and expertises to lure a wide and varied audience to buy theirmagazines. Moreover, even though Harris Publications is extremely good attargeting the hip hop target audience, it is also good at targeting other genres ofmusic and other audiences as they had been previously publishing 20 yearsbefore the creation of hip hop therefore, this is clear evidence that Harrispublications can lure and appeal other target audiences to buy their magazines.
  • 17. 4.) Who would the audience be for your magazine?My magazine focuses on the genre of hip hop which has a wide and varied audience ofage, social class, gender, ethnicity and psychographic profile.However, I needed to find the specific target audience for hip hop in order to make mymagazine appeal to them so they will be persuaded to purchased it. To do this I conductedqualitative research in the form of a focus group and quantitative research in the form of aquestionnaire. Age:I discovered that my target audience for my magazine would be males aged 11 – 20. Ireason why my the age my target audience would be in this is a popular genre for youngteenagers as they are the main fans for this genre. However the reason why young adults intheir 20’s would also be apart of my target audience is because some of the artists arethere own age so they feel they can relate to them and their current lives and problems. Social ClassThere are many different social classes who listen to hip hop and buy hip hop magazinesbut, from my research I discovered that these people are within the lower and middle class.The reason why some of my audience would be in the located in low class is because someartist discuss there problems living in poverty and how they turn turned their life from ‘ragsto riches’, this uses emotional manipulation to make the people within the lower class feelthey too can turn their lives around so they listen to hip hop and buy their magazines in thehope of getting a better life. The demographics of my target audience would be located inGroup E which are students or Group D which are semi skilled manual workers.
  • 18. Gender:Any gender may like hip hop and hip hop magazines however, I needed to find thegender that mainly buys hip hop magazines so that I could target my magazinetowards them in order for them to be lured to buy it. From my questionnaire Idiscovered that it is primarily males who buy hip hop magazines so whenconstructing my magazine I made sure that I used conventions that attracted themale audience so that they would be persuade to buy my magazine. Although malesare my main target audience I also gathered information which told me that femalesalso listened and enjoyed hip hop and mostly importantly them bought hip hopmagazines. So although my magazine does primarily aim towards the male audienceI did add a few conventions that appeal more towards females to ensure that mymagazine appeals to the whole audience so that they too would be persuaded to buythe magazine along with the male audience. Ethnicity:Hip hop is presently the most popular and favoured music genres in the musicindustry which appeals to many people with different ethnicities however, from myresearch I discovered that the main two ethnicities that listened to hip hop were aaudience who were either white or black. The reason why hip hop is popular withblack people is because hip hop originated within the black community and hip hop isprimarily based with black hip hop artists, therefore they can feel they can relate tothem. However, in recent years there has been a rise with the amount of white hiphop artists. So I therefore had to include conventions that appeal to both black andwhite audiences to ensure that my magazine is being bought by both audiences.
  • 19. Psychographic profiling:Another way my target audience was identified is through their psychographic profile, this is targetingthe audience directly through their needs and desires. After researching he age, gender, social classand ethnicity of my target audience it was fairly to find out what they wanted in a hip hop magazine as Iwas able to just ask them which made sure my results was correct and accurate.To find out what my target audience wanted in a magazine I conducted primarily research in the form ofa focus group where I asked various questions such as: ‘Why do you like hip hop? What conventions doyou like about hip hop magazines? What conventions do you dislike about magazines?’ Thesequestions gave me clear and specific answers which was easy to interpret so I therefore used thereinformation so that my magazine would be more appealing towards the whole target audience. The four Cs:I believe that my target audience can be classed as mainstreamers. Mainstreamers are audiences whoare concerned with stability and security, they want to buy well recognised bands. This is an importantaspect of my target audience as they will only want to buy renowned and well know magazines, thiswas important when I came to construct my own magazine as I would have to use the codes andconventions of other professional magazines to ensure that it appealed to mainstreamers so that theywould then buy my magazine.However my target audience could also be classed as aspires. Aspires are audiences who are seekingto improve themselves and their lives. My evidence of this is from my research I discovered that peoplelisten to hip hop as they wish to be like the artist and get everything else that follows such as fame,money and success. Therefore when constructing my magazine I wanted to some my target audiencehow successful my artist is in order to send out a message that they too can be like him, which ismisleading them encouraging them to buy the magazine.
  • 20. 5.) How did you attract your audience:After conducting all my research it was that information that I then used to find a to way to attract my targetaudience and lure them to buy my hip hop magazine.One way I attracted my audience was by using cover lines that had masculine colours such as red, blue,green and black. As my target audience mainly consisted of males I needed to include colours that malesgenerally like. By using colours they liked which I found from my research this will lure them towards themagazine and could persuade them to buy the magazine. In addition the cover line ‘Latest news on artists’makes the target audience feel they are getting the most up-to-date news on their favourite artist, this willtempt will then tempt the target audience to buy my magazine. In addition to cover line ‘rated UK’s best hiphop magazine of 2011’ creates the impression that this magazine is of a high standard luring the targetaudience to buy my magazine. I found this convention in many professional magazines and decided to use itto crate the same professional appearance.
  • 21. The masthead ‘VOICE’ also attracts my target audience because from my focus group I discoveredthat some people listen to hip hop because it creates a voice for their problems. So by me having themasthead ‘VOICE’ it makes the target audience feel that the magazine can relate to them, thistechnique is called emotional manipulation and will persuade the target audience to buy themagazine.Another cover line that attracts my target audience is ‘Exclusive Interview: KANO’ The word exclusivecreates the impression that this interview can only be found in this magazine and also that themagazine is so good the artist only wanted to talk to this magazine, this will encourage the targetaudience to buy this magazine as the contents can only be found here and no where else. Moreover,if the name of famous and well known artist in on the front cover this will immediately catch the targetaudience’s eye as they will be familiar with seeing his name a lot, therefore will then lead to the targetaudience taking an interest in my magazine and could possibly lure them to purchase the magazine.
  • 22. Another way I attracted my target audience is by mentioning artists they like and know in mycover lines, which I found out from my focus group and questionnaire. If they see artists they likethey will be encouraged to take an interest in my magazine and may lead to them buying it. I alsomentioned a few female artists in my cover lines just to make sure that I also target femaleaudiences as they are also an important factor in terms of my audience.An additional way I attracted my target audience was by adding a footer. The reason why thiswould attract my target audience is because I am offering them additional things they can receive ifthey buy this magazine and it is fairly logical that one out these six possible topics will persuadethem to take interest in this magazine and could lead them to buy the magazine.
  • 23. 6.) What have you learnt about technologies from the process of constructing this product?Firstly I began constructing I then made my masthead by using I then edited my image bymy magazine by putting a the text tool to write the text. For the removing it from the backgroundcolour on my background. To image of the fist and microphone by using the filter extract tool. Ido this I selected the located inside the masthead I used then used the rubber tool tobackground layer, selected the crop tool and linked the layers remove any tiny traces of thethe paint bucket tool and together and used the move tool to background. Finally I placed itchose the colour I wanted. place it within the letter O. within the middle of the page by using the move tool
  • 24. I then added a footer by using the shapeI then added cover lines I then added a main cover line. tool and selecting a rectangle. I thenonto my front cover by using Again I achieved this by using outline it on the bottom of the page andthe text tool. I then used the the text tool and then moved it used the paint bucket tool to add themove tool to position the into the position I wanted by colour green to make it stand out from thetext anywhere I wanted on using the move tool. I then used surrounding texts and other colours. Ithe page. After I was the paint bucket tool to add then added writing to the rectangle butsatisfied where the cover colour to the text. I then added selecting the text tool. After I was pleasedline was located I used the an outline to the main cover line with the size and font of the text I addedpaint bucket to add colour to by adding an effect and using the colour white by using the paint bucketmy text. the stroke tool. tool and added a black outline by using the stroke tool.
  • 25. I then added a price andbarcode. For the price Iused the text tool to typethe text and then used thepaint bucket tool to addthe colour. For thebarcode I used one fromthe internet as there wasno possible way for me tomake my own.
  • 26. 7.) Technologies used whilst constructing your magazine?
  • 27. Internet:The internet was one of the most important and useful pieces of software inregards to constructing my magazine and searching for information about the hiphop genre. The internet was effective as it allowed me use search engines such as‘Google’ to look at professional magazines and decided what codes andconventions to use and not use on my magazine. It also allowed me go ontowebsites such as slide share and blogger so that I could upload my coursework.Through the internet I was able to obtain information of the history of hip hop andhow it was created and by what community which aided me when I came toconstruct my magazine. It also allowed me to get images of hip hop artist, bandsand magazines to put on my coursework.
  • 28. Microsoft word 2003:Microsoft word 2003 was another piece of software is used through my coursework. Itwas effective as it allowed me to write my coursework on the computer so that I couldthen upload on my account on blogger. Microsoft word was useful as it saved me thetime and effort on writing it on a piece of paper and then scanning it through thescanner magazine and then uploading it onto blogger, so therefore it was a very timesaving, time efficient, faster and easier alternative. Microsoft office PowerPoint 2003:Microsoft office PowerPoint 2003 was also piece of softwareI used through mycoursework. This piece of technology was effective as it allowed me to put imagesonto my coursework and to write text about the topic. Microsoft office PowerPoint isvery similar to Microsoft word 2003 expect this allowed me to use images whichlooked more visually clear.
  • 29. Abode Photoshop Cs3:I used this piece of software to make my front cover of my magazine. From using itpiece of software I have learnt:• How to use and search for different fonts• How to edit images• How to add effects onto my images• How to add a background colour onto my page• How to separate an image for the background
  • 30. Computer:The ‘stone’ computer is a piece of hardware I used for all tasks in my courseworkexpect for the making drafts of my magazine. Which the computer I would be unableto use it’s software such as the Internet and Abode Photoshop CS3 and thereforecould not make my magazine. Abode In Design CS3:Another piece of software is used was Abode In Design CS3 which was effective asit allowed me to construct my contents page and double page spreads. For me thiswas the most challenging piece of software as I had not used it every much andtherefore only knew how to use a few out of it’s many tools.. However, eventually Idid learn how to use this program which allowed my to create my contents and
  • 31. Memory stick:This is the memory stick I used to transport files I had done onto othercomputers to upload them to my blog. Lumix Panasonic DMC – FS62 digital camera:This is the camera I used to take all of my original images to use on myfront cover, contents page and double page spreads.
  • 32. Slide share:I used slide share to convert my PowerPoints onto my blog. This was effective aswithout this piece of software I would be unable to post PowerPoints onto my blogcould therefore not complete sessions of my coursework. Blogger:I used blogger in order to post my coursework onto the internet so that the examinerand mark my coursework. This was effective as without it I would be unable to presentmy coursework to him/her and could therefore not complete the course.
  • 33. 7.) Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product ?My skills and knowledge on the software and hardware have improved since the preliminary. Whenusing Photoshop for the preliminary task I did know have to use a few tools but not as much as I nowknow, it I believe it is accurate to say that my knowledge of Photoshop and my skills of using it’s toolshave improved.
  • 34. Extract tool: A tool which I learnt whilst constructing my music magazine was the extract tool. This allowed me to easilyand quickly remove a section of the image I wanted from the background by simply highlighting the outline ofthe image I wanted to be removed. I believe it is evident that not only have I expanded on my knowledge ofPhotoshop but I have also developed my skills since the preliminary as I was able to find this tool myself anduse it correctly for the first time which I believe shows that I generally have a good understanding of how touse Photoshop and it’s programs. This tool is very accurate and corrects itself if you have made a mistaketherefore eliminating any chances of error to occur.
  • 35. Artist Tool:Another tool I learnt how to use effectively and accurately was the artistic tool. I already knew how to use thistool as I used it on when constructing my college magazine for my preliminary and used it my music magazinehowever, I did not that their was a range of effects to use. Above is an example of how I used it on my artist ashis face and clothing has an effect which I achieved by using the artistic tool and clicking on poster edges toolout of the many other different effects. I believe this shows my knowledge has improved as I am now able touse tools on a variety of thing which now include images, text and background.
  • 36. Adjustments Tool:Another tool I have learnt since my constructing my preliminary task is the adjustments tool. This toolallows you to selected an image, background or text of your choosing and to change it’s colour whilstsince allowing it to have a realistic appearance. I never knew this tool existed when making my collegemagazine at the preliminary so for me to now discover it shows that I have experimented with differenttools and therefore my skills and knowledge of Photoshop excelled. The images above show what theimage of my artist have originally looked like before I used the adjustments tool to change the colour andin my opinion it makes the image become more noticeable and looks more visibly appealing

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