SugarCRM
Corporate Overview
May 15, 2008
©2008 SugarCRM Inc. All rights reserved.

SugarCRM Inc.
5/22/2008 ©2007
©2008 SugarCRM Inc. All rights reserved. 2

A Brief History of CRM
12-01-2007 ©2007 SugarCRM Inc. All rights reserved.

From Lock-In to Value-Based Software
Lock-In-Based Drivers Value-Based
Internet becomes a • On-Demand
Deployment •On-Demand Only
global collaboration • On-Site
Options •On-Site Only
platform • Appliance
Sales/Marketing Expensive, Push Model Efficient, Pull Model
Language Proprietary Standards-based
Development
Closed Open, web-based Public
Process
standards and
APIs Limited, Proprietary languages emerge Open, Standards-based
Customization Lightweight Light-to-Deep
Third-Party Company-Controlled,
Community-Driven
Ecosystem Pay-to-Play Buyers rejects
expensive vendor
Pricing Complex, Hidden Simple, Transparent
lock-in strategies
5/22/2008 ©2008 SugarCRM Inc. All rights reserved. 4

Open Source: A New Manufacturing Process
Higher quality software
Less risk through mass utilization
Lower cost, higher ROI
1) SugarCRM staff develop new functionality
2) New release downloaded by thousands of users
3) Massively parallel testing and debugging
6) Sold under commercial license
4) Community driven features and extensions
5) Rapid stabilization
5/22/2008 ©2008 SugarCRM Inc. All rights reserved. 5

Why SugarCRM?
Focus on User Experience
Smart, Simple, Clean UI
Personalization
Change Appearance
Add Dashlets
Complete CRM Suite Flexible Architecture
Marketing Deployment Options
Sales Customization
Support Modules
Collaboration Objects and Fields
Projects Business Process
Create Workflows
Reporting
Team Security
Sugar Exchange
200+ Commercial Extensions
Test and Add New Functionality
5/22/2008 ©2008 SugarCRM Inc. All rights reserved. 6

Thank You
5/22/2008 ©2008 SugarCRM Inc. All rights reserved. 7