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Evento Sugar Crm 2009 - Next Generation Crm
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Evento Sugar Crm 2009 - Next Generation Crm

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Apresentação de Mitch Lieberman sobre a nova geração de CRM no evento SugarCRM Road Show Lisbon 2009. …

Apresentação de Mitch Lieberman sobre a nova geração de CRM no evento SugarCRM Road Show Lisbon 2009.

O evento foi organizado pela DRI(www.dri.pt) no dia 19 de Maio no Fórum Tecnológico de Lisboa, um espaço situado numa zona central de Lisboa. Este evento contou com a presença de cerca de 270 participantes e teve como principal objectivo a discussão de toda a temática envolvente do CRM (Customer Relationship Management), com especial foco na solução SugarCRM.

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  • Transcript

    • 1.
    • 2. SugarCRM - The Cloud is Open
      • Mitch Lieberman - Vice President Strategic Solutions
      ©2009 SugarCRM Inc. All rights reserved.
    • 3. Great Functionality in One Application 05/08/09 ©2009 SugarCRM Inc. All rights reserved.
    • 4. Generate Higher ROI on Marketing Activities 05/08/09 ©2009 SugarCRM Inc. All rights reserved.
      • Create and execute campaigns across marketing channels
      • Captures leads directly into CRM System
      • Measures return on investment of campaigns
    • 5. Increase the Productivity of Your Sales Force 05/08/09 ©2009 SugarCRM Inc. All rights reserved.
      • Organize sales information into a single system
      • Improve the productivity of sales individuals and teams
      • Gain greater visibility into sales performance
    • 6. Create a Consistent Customer Experience 05/08/09 ©2009 SugarCRM Inc. All rights reserved.
      • Central repository for customer support and product issues
      • Share knowledge and case resolutions across teams
      • Reduce costs through customer self-service
    • 7. Provide Better Visibility Across the Business 05/08/09 ©2009 SugarCRM Inc. All rights reserved.
      • Create real-time reports and dashboards on any CRM metric
      • Monitor the effectiveness of marketing programs, sales opportunities, and support cases
      • Share/restrict access to reports and dashboards across teams
    • 8. Improve Communication and Information Sharing 05/08/09 ©2009 SugarCRM Inc. All rights reserved.
      • Share calls, meetings, documents, calendars and email
      • Integrate Sugar with popular applications such as Microsoft Outlook
      • Allow workers to access CRM in mobile and offline settings
    • 9. Create Powerful Business Processes Easily 05/08/09 ©2009 SugarCRM Inc. All rights reserved.
      • Create custom fields, objects and modules
      • Design workflow processes to fit your business
      • Control visibility and access at the field level
    • 10. Cloud Connectors
      • Seamlessly integrate data from web services providers
        • Cloud View
        • Merge Data
      • Out-of-the-box Connectors:
        • Hoovers
        • Jigsaw
        • LinkedIn
      • New Cloud Connector Framework
      • Module Loadable Connectors on SugarExchange:
        • Crunchbase
        • ZoomInfo
        • Twitter
      03/17/09 ©2008 SugarCRM Inc. All rights reserved. 23
    • 11. Sugar Social Media Features at a Glance
      • Cloud Connectors
      • Sugar Feeds
      • My Portal Dashlet
      • Twitter Integration
      06/10/09 ©2008 SugarCRM Inc. All rights reserved.
    • 12. An Example Cloud Connector 03/17/09 ©2008 SugarCRM Inc. All rights reserved. 24
    • 13. CRM and Cloud are converging
      • A natural Evolution
        • There is a lot of important Data is “In the Cloud”
        • Connection to this Data Will can be done using Cloud Services
        • Facebook, Viadeo, LinkedIn, Twitter
      • The Value Proposition – Extending CRM
        • Discover Untapped Relationships
        • Reach and Interface With Customers on a New Level
      • Use the Web to Lower CRM Costs
        • Marketing & Segmenting
          • Let Your Customers Group Themselves
        • Training
        • Support
      03/17/09 ©2009 SugarCRM Inc. All rights reserved. 22
    • 14. Social Media Inside Your CRM: Twitter 06/10/09 ©2008 SugarCRM Inc. All rights reserved. Simple mashups allow Sugar users to leverage the power of tools like Twitter right inside their CRM user interface. Users can follow what is being said about your firm by Twitter users, or reach out to prospects and customers in new ways.
    • 15. What is new? 05/08/09 ©2009 SugarCRM Inc. All rights reserved. 05/08/09 ©2009 SugarCRM Inc. All rights reserved.
    • 16. How are CRM and Cloud related? 05/08/09 ©2009 SugarCRM Inc. All rights reserved. 05/08/09 ©2009 SugarCRM Inc. All rights reserved.
    • 17. How are CRM and Cloud related? 05/08/09 ©2009 SugarCRM Inc. All rights reserved. 05/08/09 ©2009 SugarCRM Inc. All rights reserved.
    • 18. How are CRM and Cloud related? 05/08/09 ©2009 SugarCRM Inc. All rights reserved. 05/08/09 ©2009 SugarCRM Inc. All rights reserved.
    • 19. 4,500 Customers in 30 Countries 05/08/09 ©2009 SugarCRM Inc. All rights reserved. 05/08/09 ©2009 SugarCRM Inc. All rights reserved.
    • 20. North America: 2004 05/08/09 ©2009 SugarCRM Inc. All rights reserved.
    • 21. North America: 2005 05/08/09 ©2009 SugarCRM Inc. All rights reserved.
    • 22. North America: 2006 05/08/09 ©2009 SugarCRM Inc. All rights reserved.
    • 23. North America: 2007 05/08/09 ©2009 SugarCRM Inc. All rights reserved.
    • 24. North America: 2008 05/08/09 ©2009 SugarCRM Inc. All rights reserved.
    • 25. Asia: 2004 05/08/09 ©2009 SugarCRM Inc. All rights reserved.
    • 26. Asia: 2005 05/08/09 ©2009 SugarCRM Inc. All rights reserved.
    • 27. Asia: 2006 05/08/09 ©2009 SugarCRM Inc. All rights reserved.
    • 28. Asia: 2007 05/08/09 ©2009 SugarCRM Inc. All rights reserved.
    • 29. Asia: 2008 05/08/09 ©2009 SugarCRM Inc. All rights reserved.
    • 30. Sugar Downloads: 5.5M 05/08/09 ©2009 SugarCRM Inc. All rights reserved. 05/08/09 ©2008 SugarCRM Inc. All rights reserved.
    • 31. Active Systems: 61K 05/08/09 ©2009 SugarCRM Inc. All rights reserved. 05/08/09 ©2008 SugarCRM Inc. All rights reserved.
    • 32. Total Users: 565K 05/08/09 ©2009 SugarCRM Inc. All rights reserved. 05/08/09 ©2008 SugarCRM Inc. All rights reserved.
    • 33. Sugar Developers: 17K 05/08/09 ©2009 SugarCRM Inc. All rights reserved. 05/08/09 ©2008 SugarCRM Inc. All rights reserved.
    • 34. SugarForge ™ Projects: 600 05/08/09 ©2009 SugarCRM Inc. All rights reserved. 05/08/09 ©2008 SugarCRM Inc. All rights reserved.
    • 35. Thank you! 05/08/09 ©2009 SugarCRM Inc. All rights reserved. 05/08/09 ©2009 SugarCRM Inc. All rights reserved. Mitch Lieberman Vice President, Strategic Solutions [email_address] @mjayliebs - Twitter