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Evento Sugar Crm 2009 - Marketing Automation
 

Evento Sugar Crm 2009 - Marketing Automation

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Apresentação de Ariane Fuechtner da SugarCRM sobre a gestão de campanha em SugarCRM no evento SugarCRM Road Show Lisbon 2009. ...

Apresentação de Ariane Fuechtner da SugarCRM sobre a gestão de campanha em SugarCRM no evento SugarCRM Road Show Lisbon 2009.

O evento foi organizado pela DRI(www.dri.pt) no dia 19 de Maio no Fórum Tecnológico de Lisboa, um espaço situado numa zona central de Lisboa. Este evento contou com a presença de cerca de 270 participantes e teve como principal objectivo a discussão de toda a temática envolvente do CRM (Customer Relationship Management), com especial foco na solução SugarCRM.

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  • Welcome, This an overview of the SugarCRM marketing automation.

Evento Sugar Crm 2009 - Marketing Automation Evento Sugar Crm 2009 - Marketing Automation Presentation Transcript

  • SugarCRM Marketing Automation Ariane Fuechtner, VP of Marketing Europe June 10, 2009 ©2008 SugarCRM Inc. All rights reserved.
  • Great Functionality in One Application 06/10/09 ©2008 SugarCRM Inc. All rights reserved.
  • What is Marketing Automation? 06/10/09 ©2008 SugarCRM Inc. All rights reserved. Define, create, execute and measure marketing activities Identify Targets Target Create Interest Offer Create Opportunities Capture Build Preference Message Capture Leads Response
  • Generate Higher ROI on Marketing Activities 06/10/09 ©2008 SugarCRM Inc. All rights reserved.
    • Create and execute campaigns across marketing channels
    • Captures leads directly into CRM System
    • Measures return on investment of campaigns
  • SugarCRM Marketing Automation 06/10/09 ©2008 SugarCRM Inc. All rights reserved. Issues Solution Impact Difficulty launching and managing campaigns across channels Importing leads into CRM requires intensive manual efforts Inability to measure marketing programs
    • Multichannel campaigns and campaign set-up wizard
    • Create target lists based on reports or from 3 rd part data sources
    • ROI calculator for each campaign tracks lead-to-sale process
    • Pre-built dashboards show leads by source and sales stages
    Spend less time on manual processes and more time on effective marketing Create email, telesales, ad campaigns in a few simple steps Obtain all the tools to ensure marketing is accountable
    • Import/Export from multiple data sources in a few simple steps
    • Web-to-lead forms capture leads on web site and auto-import into Sugar
  • Multichannel Marketing 06/10/09 ©2008 SugarCRM Inc. All rights reserved.
    • Supports all disciplines:
      • Broadcast Marketing
      • Direct Marketing
      • Lead Nurturing
    • Manage campaigns across all channels
      • Email marketing
      • Online advertising
      • Newsletters
      • Event planning
      • Search engine marketing
      • List rentals
      • Telesales programs
      • Ad Programs
  • Campaign Wizard 06/10/09 ©2008 SugarCRM Inc. All rights reserved.
    • Simplifies campaign design, execution and tracking
    • Ensures proper testing, suppression, and list management
    • Offers real-time activity and ROI reports
  • Email Marketing 06/10/09 ©2008 SugarCRM Inc. All rights reserved.
    • Ensure campaigns are brand consistent and coordinated across customer channels
    • Monitor campaign execution to ensure offers reach the targeted audience
    • Track and assign opportunities to campaign leads
    • Control opt-in and opt-out lists
  • Web-to-Lead Forms 06/10/09 ©2008 SugarCRM Inc. All rights reserved.
    • Automate lead import from Web into SugarCRM
    • No programming needed
    • Presents all fields and values from the Leads module
    • Offers design flexibility and lowers IT time in marketing support
  • Lead Management 06/10/09 ©2008 SugarCRM Inc. All rights reserved.
    • Segment leads based on your sales objectives
    • Import and export lists from third-parties
    • Automatically capture leads across multiple channels
    • Convert leads to opportunities and ensure appropriate follow-up
  • Marketing Analytics 06/10/09 ©2008 SugarCRM Inc. All rights reserved.
    • Understand the ROI of marketing programs
    • Track which channel is most/least profitable
    • Replicate successful campaigns in a few simple steps
  • Thank you
    • For more information, please visit
    • www.sugarcrm.com, www.sugarcrm.de; www.sugarcrm.com/crm/fr
    • www.sugarforge.org
    • www.sugarexchange.com
    • www.crmoutsiders.com
    • Ariane Fuechtner
    • VP of Marketing Europe
    • [email_address]
    • +49 30 629 89 756
    06/10/09 ©2009 SugarCRM Inc. All rights reserved.