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Evento Sugar Crm 2009 - Marketing Automation
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Evento Sugar Crm 2009 - Marketing Automation

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Apresentação de Ariane Fuechtner da SugarCRM sobre a gestão de campanha em SugarCRM no evento SugarCRM Road Show Lisbon 2009. …

Apresentação de Ariane Fuechtner da SugarCRM sobre a gestão de campanha em SugarCRM no evento SugarCRM Road Show Lisbon 2009.

O evento foi organizado pela DRI(www.dri.pt) no dia 19 de Maio no Fórum Tecnológico de Lisboa, um espaço situado numa zona central de Lisboa. Este evento contou com a presença de cerca de 270 participantes e teve como principal objectivo a discussão de toda a temática envolvente do CRM (Customer Relationship Management), com especial foco na solução SugarCRM.

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  • Welcome, This an overview of the SugarCRM marketing automation.
  • Transcript

    • 1. SugarCRM Marketing Automation Ariane Fuechtner, VP of Marketing Europe June 10, 2009 ©2008 SugarCRM Inc. All rights reserved.
    • 2. Great Functionality in One Application 06/10/09 ©2008 SugarCRM Inc. All rights reserved.
    • 3. What is Marketing Automation? 06/10/09 ©2008 SugarCRM Inc. All rights reserved. Define, create, execute and measure marketing activities Identify Targets Target Create Interest Offer Create Opportunities Capture Build Preference Message Capture Leads Response
    • 4. Generate Higher ROI on Marketing Activities 06/10/09 ©2008 SugarCRM Inc. All rights reserved.
      • Create and execute campaigns across marketing channels
      • Captures leads directly into CRM System
      • Measures return on investment of campaigns
    • 5. SugarCRM Marketing Automation 06/10/09 ©2008 SugarCRM Inc. All rights reserved. Issues Solution Impact Difficulty launching and managing campaigns across channels Importing leads into CRM requires intensive manual efforts Inability to measure marketing programs
      • Multichannel campaigns and campaign set-up wizard
      • Create target lists based on reports or from 3 rd part data sources
      • ROI calculator for each campaign tracks lead-to-sale process
      • Pre-built dashboards show leads by source and sales stages
      Spend less time on manual processes and more time on effective marketing Create email, telesales, ad campaigns in a few simple steps Obtain all the tools to ensure marketing is accountable
      • Import/Export from multiple data sources in a few simple steps
      • Web-to-lead forms capture leads on web site and auto-import into Sugar
    • 6. Multichannel Marketing 06/10/09 ©2008 SugarCRM Inc. All rights reserved.
      • Supports all disciplines:
        • Broadcast Marketing
        • Direct Marketing
        • Lead Nurturing
      • Manage campaigns across all channels
        • Email marketing
        • Online advertising
        • Newsletters
        • Event planning
        • Search engine marketing
        • List rentals
        • Telesales programs
        • Ad Programs
    • 7. Campaign Wizard 06/10/09 ©2008 SugarCRM Inc. All rights reserved.
      • Simplifies campaign design, execution and tracking
      • Ensures proper testing, suppression, and list management
      • Offers real-time activity and ROI reports
    • 8. Email Marketing 06/10/09 ©2008 SugarCRM Inc. All rights reserved.
      • Ensure campaigns are brand consistent and coordinated across customer channels
      • Monitor campaign execution to ensure offers reach the targeted audience
      • Track and assign opportunities to campaign leads
      • Control opt-in and opt-out lists
    • 9. Web-to-Lead Forms 06/10/09 ©2008 SugarCRM Inc. All rights reserved.
      • Automate lead import from Web into SugarCRM
      • No programming needed
      • Presents all fields and values from the Leads module
      • Offers design flexibility and lowers IT time in marketing support
    • 10. Lead Management 06/10/09 ©2008 SugarCRM Inc. All rights reserved.
      • Segment leads based on your sales objectives
      • Import and export lists from third-parties
      • Automatically capture leads across multiple channels
      • Convert leads to opportunities and ensure appropriate follow-up
    • 11. Marketing Analytics 06/10/09 ©2008 SugarCRM Inc. All rights reserved.
      • Understand the ROI of marketing programs
      • Track which channel is most/least profitable
      • Replicate successful campaigns in a few simple steps
    • 12. Thank you
      • For more information, please visit
      • www.sugarcrm.com, www.sugarcrm.de; www.sugarcrm.com/crm/fr
      • www.sugarforge.org
      • www.sugarexchange.com
      • www.crmoutsiders.com
      • Ariane Fuechtner
      • VP of Marketing Europe
      • [email_address]
      • +49 30 629 89 756
      06/10/09 ©2009 SugarCRM Inc. All rights reserved.