How Collective Intelligence killed the Intranet - Only to re-create it

how collective intelligencekilled the intranet Only to re-create itEnterprise Content Management Cláudio CalvãoCentro Cultural de Belém Partner@DRI6 de Dezembro de 2011 www.dri.pt

firsta bit about us

DRI, portuguese company, est. 1999Offices in Portugal and SpainDenmark and Norway in 2012Projects in Portugal, Angola, Spain,Italy, USA, UK, South Korea and CongoESA founder and SugarCRM PartnerAcquia Partner (Drupal)

We have done lots of projectsAll sorts of CRM and SocialCRMapplicationsOnline Communities and SocialNetworksCollaborative Intranets andKnowledge Portals

So we know athing or two aboutstakeholdersEngagement

but we like tothink beyond today

and dwell onemergingpatterns

The intranet,as we know it,is dead

informationin silos

Informationcontrol

No participatorydecison process

Top-downInformation flow

Companies typically install intranetstop-down to distribute HR policiesand other corporate information thatworkers are doing their best to ignore. Cluetrain Manifesto

intranets are aboutprocess & information

and never aboutcommunication

guesswhat?

we arehuman beings

we need tocommunicate, socialize,belong, share, create,talk, like, agree, disagree,invent, comment, ask, help,…

that’s howwe get

creative

and creativity solvesproblems

and creativity bringsinnovation

intranets aresterile places

it was never a question ofworkflows ortechnologies

but always a question ofculture andcollaboration

Paranoia kills conersation.Thats its point. But lack of openconersation kills companies. Cluetrain Manifesto

we need toshiftfrom this

information

Into…

communication

But we needto go one stepFurther

collaboration

that’s when we take advantage of ourcollectiveintelligence

and we are nottalking of ants

or bees…

we know that CI iscomplexbut’s lets skip theacademics

this is a good starting point:collective intelligence is thecapacity of human communitiesto evolve towards higherorder complexity and harmony,through such innovationmechanisms as differentiation,integration, competition andcollaboration. George Pór

in business terms:collective intelligence is thecapacity to collaborate,compete, share knowledge andintegrate different skills inorder to achieve a commongoal.

every manager’sHolly Grail

ok, but how dowe harness thiscapacity?

remember

it’s not a question ofworkflows ortechnologies

it’s a question oforganizationalculture

in order to thrive, ci needs anenvironment with: openness peering sharing Acting Globally

you may still control somecritical data: patents financial information personal data strategic plans etc.

but you have toloose control

to have collaboration

so The intranetis dead

how can CIre-create it?

by modeling itto is users

people already usesocial networks, wikis,groups, forums, socialbookmarks, blogs,knowledge communities,expertise networks, …in their personal life

let them use itfor work!

technology is not an issueopen sourceclosed and licensedSAAsit’s up to you

stimulate themindset

change theenvironment

give them the tools

loosecontrol

they’ll take careof the rest

Intranets naturally tend to route aroundboredom. The best are built bottom-up byengaged individuals cooperating to constructsomething far more valuable:an intranetworked corporate conersation. Cluetrain Manifesto

They are your real value.Give them control

Thank you

talk to us claudio.calvao@dri.pt info@dri.pt www.dri.pt

Image Creditshttp://img.trekmovie.com/images/fanmade/enterprise_wall01_1920.jpghttp://www.flickr.com/photos/71815015@N00/3048003703/http://www.flickr.com/photos/11114950@N06/4774532345/http://www.flickr.com/photos/15133799@N02/4976584379/http://www.flickr.com/photos/55279617@N00/124659356/http://www.flickr.com/photos/15441342@N03/4253272271/http://www.flickr.com/photos/28826792@N00/6023673233/http://www.flickr.com/photos/47691521@N07/4639590640/http://www.flickr.com/photos/21508313@N06/2579526909/http://www.flickr.com/photos/38723051@N08/5741394814/http://www.flickr.com/photos/59863704@N00/205231298/http://redriverpak.files.wordpress.com/2011/09/monty-python-and-the-holy-grail-original.jpghttp://www.flickr.com/photos/40279385@N08/4278434497/http://www.flickr.com/photos/scania/2869221867/http://www.flickr.com/photos/25704219@N04/4941547991/

http://www.scoop.it	1021
http://paper.li	51
http://thecatalystpartnership.wordpress.com	7
http://www.linkedin.com	6
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http://www.onlydoo.com	4
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How Collective Intelligence killed the Intranet - Only to re-create it

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