How Collective Intelligence killed the Intranet - Only to re-create it
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How Collective Intelligence killed the Intranet - Only to re-create it

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Presentation made by Cláudio Calvão on December 6th of 2011 on the Enterprise Content Management Event organized by IDC Portugal...

Presentation made by Cláudio Calvão on December 6th of 2011 on the Enterprise Content Management Event organized by IDC Portugal

The title was "How Collective Intelligence killed the Intranet - Only to re-create it" where Cláudio presented is vision how Collective Intelligence can change the enterprises.

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How Collective Intelligence killed the Intranet - Only to re-create it Presentation Transcript

  • 1. how collective intelligencekilled the intranet Only to re-create itEnterprise Content Management Cláudio CalvãoCentro Cultural de Belém Partner@DRI6 de Dezembro de 2011 www.dri.pt
  • 2. firsta bit about us
  • 3. DRI, portuguese company, est. 1999Offices in Portugal and SpainDenmark and Norway in 2012Projects in Portugal, Angola, Spain,Italy, USA, UK, South Korea and CongoESA founder and SugarCRM PartnerAcquia Partner (Drupal)
  • 4. We have done lots of projectsAll sorts of CRM and SocialCRMapplicationsOnline Communities and SocialNetworksCollaborative Intranets andKnowledge Portals
  • 5. So we know athing or two aboutstakeholdersEngagement
  • 6. but we like tothink beyond today
  • 7. and dwell onemergingpatterns
  • 8. First
  • 9. The intranet,as we know it,is dead
  • 10. why?
  • 11. informationin silos
  • 12. Informationcontrol
  • 13. No participatorydecison process
  • 14. Top-downInformation flow
  • 15. Companies typically install intranetstop-down to distribute HR policiesand other corporate information thatworkers are doing their best to ignore. Cluetrain Manifesto
  • 16. intranets are aboutprocess & information
  • 17. and never aboutcommunication
  • 18. guesswhat?
  • 19. we arehuman beings
  • 20. we need tocommunicate, socialize,belong, share, create,talk, like, agree, disagree,invent, comment, ask, help,…
  • 21. that’s howwe get
  • 22. creative
  • 23. and creativity solvesproblems
  • 24. and creativity bringsinnovation
  • 25. intranets aresterile places
  • 26. it was never a question ofworkflows ortechnologies
  • 27. but always a question ofculture andcollaboration
  • 28. Paranoia kills conersation.Thats its point. But lack of openconersation kills companies. Cluetrain Manifesto
  • 29. we need toshiftfrom this
  • 30. information
  • 31. Into…
  • 32. communication
  • 33. But we needto go one stepFurther
  • 34. collaboration
  • 35. that’s when we take advantage of ourcollectiveintelligence
  • 36. and we are nottalking of ants
  • 37. or bees…
  • 38. we know that CI iscomplexbut’s lets skip theacademics
  • 39. this is a good starting point:collective intelligence is thecapacity of human communitiesto evolve towards higherorder complexity and harmony,through such innovationmechanisms as differentiation,integration, competition andcollaboration. George Pór
  • 40. in business terms:collective intelligence is thecapacity to collaborate,compete, share knowledge andintegrate different skills inorder to achieve a commongoal.
  • 41. every manager’sHolly Grail
  • 42. ok, but how dowe harness thiscapacity?
  • 43. remember
  • 44. it’s not a question ofworkflows ortechnologies
  • 45. it’s a question oforganizationalculture
  • 46. in order to thrive, ci needs anenvironment with: openness peering sharing Acting Globally
  • 47. you may still control somecritical data: patents financial information personal data strategic plans etc.
  • 48. but you have toloose control
  • 49. to have collaboration
  • 50. so The intranetis dead
  • 51. how can CIre-create it?
  • 52. by modeling itto is users
  • 53. people already usesocial networks, wikis,groups, forums, socialbookmarks, blogs,knowledge communities,expertise networks, …in their personal life
  • 54. let them use itfor work!
  • 55. technology is not an issueopen sourceclosed and licensedSAAsit’s up to you
  • 56. stimulate themindset
  • 57. change theenvironment
  • 58. give them the tools
  • 59. loosecontrol
  • 60. they’ll take careof the rest
  • 61. Intranets naturally tend to route aroundboredom. The best are built bottom-up byengaged individuals cooperating to constructsomething far more valuable:an intranetworked corporate conersation. Cluetrain Manifesto
  • 62. They are your real value.Give them control
  • 63. Thank you
  • 64. talk to us claudio.calvao@dri.pt info@dri.pt www.dri.pt
  • 65. Image Creditshttp://img.trekmovie.com/images/fanmade/enterprise_wall01_1920.jpghttp://www.flickr.com/photos/71815015@N00/3048003703/http://www.flickr.com/photos/11114950@N06/4774532345/http://www.flickr.com/photos/15133799@N02/4976584379/http://www.flickr.com/photos/55279617@N00/124659356/http://www.flickr.com/photos/15441342@N03/4253272271/http://www.flickr.com/photos/28826792@N00/6023673233/http://www.flickr.com/photos/47691521@N07/4639590640/http://www.flickr.com/photos/21508313@N06/2579526909/http://www.flickr.com/photos/38723051@N08/5741394814/http://www.flickr.com/photos/59863704@N00/205231298/http://redriverpak.files.wordpress.com/2011/09/monty-python-and-the-holy-grail-original.jpghttp://www.flickr.com/photos/40279385@N08/4278434497/http://www.flickr.com/photos/scania/2869221867/http://www.flickr.com/photos/25704219@N04/4941547991/