Influence: How Social
Technologies are transforming
Digital marketing

• Over 200 million active users
• More than 3 billion minutes are spent
on Facebook each day (worldwide)
• More than 18 million users update their
statuses at least once each day
• More than 850 million photos uploaded
to the site each month
• More than 7 million videos uploaded
each month
Social

Online Video Facts
U.S. Internet users viewed 14.8
billion online videos during the
month of January 2009

Marketing was about Control

Interruptive messaging
a.k.a. yelling

Social technologies change

Allowing individuals to reconnect

And share their experiences

Participate in new ways

Help each other

Now Digital Marketing is…
influencing

Listen to understand

and Experiences

Everyone is an Influencer
Every interaction counts

Rally around Social
Marketing
Focus on influence…..
through exceptional experiences
and
positive interactions

Thank You!
Ken Burbary, VP Digital Marketing, Big Communications
ken@burbary.com
Twitter: kenburbary
Blog: http://www.kenburbary.com