0
Create a relationship > Not a
mousetrap
Free Cheese > Mousetrap

‣ Smarter    Audience - They
    search for advice
‣ Customers     part of the
    company - Not ...
Culture
‣ Offline   customer
    engagement just as
    important as online
‣ Can’t   fake it online
‣ No  matter how sexy...
Innovative Technology


‣ Amplified   by social media
‣ Creating   a movement with
    social connections




4
Creating a movement

‣ Use    a unique approach
    • Engage
    • Share
    • Interact




5
Thinking beyond...
‣ Your           product
‣ Your           Service
‣ How            can you enrich their
    lives?
‣ En...
Opportunity

‣ Tools   to share
‣ Focus   on goals
‣ Measure

‣ Make    small adjustments




7
Why Mobile?

           Type                    Years   World Usage
        Automobile                  100     800 Millio...
Learning from mobile
‣ Narrow                feature-set
‣ Less           content / Concise
    content
‣ Unique          ...
The iceberg..

‣ The    goal
     ‣ Trusted   Relationships
‣ Innovative      Technology
     ‣ The   Catalyst




10
THANK YOU!
‣ On    Twitter
     ‣ @drintelmann

‣ My    Blog
     ‣ Breakawaydigital.com

‣ Company

     ‣ Hart Associate...
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Damian Rintelmann - Module Digital Strategy Presentation

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Transcript of "Damian Rintelmann - Module Digital Strategy Presentation"

  1. 1. Create a relationship > Not a mousetrap
  2. 2. Free Cheese > Mousetrap ‣ Smarter Audience - They search for advice ‣ Customers part of the company - Not just part of the transaction 2
  3. 3. Culture ‣ Offline customer engagement just as important as online ‣ Can’t fake it online ‣ No matter how sexy you make a website.... 3
  4. 4. Innovative Technology ‣ Amplified by social media ‣ Creating a movement with social connections 4
  5. 5. Creating a movement ‣ Use a unique approach • Engage • Share • Interact 5
  6. 6. Thinking beyond... ‣ Your product ‣ Your Service ‣ How can you enrich their lives? ‣ Engage them with your brand * Sit or Squat - iPhone App 6
  7. 7. Opportunity ‣ Tools to share ‣ Focus on goals ‣ Measure ‣ Make small adjustments 7
  8. 8. Why Mobile? Type Years World Usage Automobile 100 800 Million PC 30 850 Million Landline Phone 110 1.3 Billion Credit Card 40 1.4 Billion TV 60 1.5 Billion Mobile Phone 35 2.7 Billion * Source: Mobile Web Design 8
  9. 9. Learning from mobile ‣ Narrow feature-set ‣ Less content / Concise content ‣ Unique engagement ‣ Location based features ‣ Build a relationship *urbanspoon iPhone application 9
  10. 10. The iceberg.. ‣ The goal ‣ Trusted Relationships ‣ Innovative Technology ‣ The Catalyst 10
  11. 11. THANK YOU! ‣ On Twitter ‣ @drintelmann ‣ My Blog ‣ Breakawaydigital.com ‣ Company ‣ Hart Associates 11
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