Drinkstantly  Josh Kleyman | Max Blank | Philip Butler              Info@Drinkstantly.com
Business Model    Venue    Venue                  User                           User               Primary               ...
Customer Acquisition                                             Constan                                             Const...
Participating Venues NIGHTCLUBS NIGHTCLUBS     RESTAURANTS                RESTAURANTS    EVR    EVR            JACK DOYLE’...
Venue Benefits      Free Marketing       Free Marketing                            No “Dine and Dash”                     ...
Customers BenefitsDrinkstantly Access:Drinkstantly Access:  Buy deals at any time   Buy deals at any time  Instant access ...
Team & AdvisorsJosh Kleyman Josh Kleyman             CEO - Sock Drawer Inc. (Online and physical retail chain)   CEO/Found...
CompetitionBookABottleBookABottle         VIP Pronto                    VIP Pronto            Groupon                     ...
Target MarketNIGHTCLUBS       CUSTOMERS       CUSTOMERS         REVENUE                         REVENUE            VENUES ...
Revenue Breakdown INCOME SOURCE  INCOME SOURCE    (ESTIMATED)     (ESTIMATED)                       2012                  ...
Milestones
Expansion Plan
Risk & Precautions                           Offer flash deals and expand                           Offer flash deals and ...
What We NeedWe need: $150,000We need: $150,000                 In Return For: 30% Equity                                  ...
Exit Strategy         ------------------------------------------------                    |                           |   ...
Upcoming SlideShare
Loading in...5
×

Drinkstantly Pitch Deck

336

Published on

October 26th, 2012

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
336
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Drinkstantly Pitch Deck

  1. 1. Drinkstantly Josh Kleyman | Max Blank | Philip Butler Info@Drinkstantly.com
  2. 2. Business Model Venue Venue User User Primary Primary Secondary Secondary Acquisition Acquisition Acquisition Acquisition Revenue Revenue revenue revenue •• Receive Receive •• Featured Featured•• Founder’s Founder’s •• Social media Social media commission commission listings listings relationship relationship •• Guerilla Guerilla from each from each •• Events Events with venues with venues marketing marketing transaction transaction •• Rewards Rewards•• Cold calling Cold calling •• Word of Word of based on gross based on gross program program mouth mouth sale sale •• Sponsorships Sponsorships Future Potential: Advertising Large Large High quality High quality Premium Premium High profit High profitexpected user expected user + + = user data user data targeted ads targeted ads potential potential base base
  3. 3. Customer Acquisition Constan Constan Launch Launch Growth Growth Maturity Maturity tt•• Guerilla Guerilla •• Social media Social media marketing marketing •• Company Company•• Press •• Organic SEO Organic SEO •• Affiliate Affiliate Press blog blog attention •• Direct e-mail Direct e-mail network network attention •• Co-marketing Co-marketing •• Online Online with venues with venues advertising advertising •• Endorsements Endorsements •• Word of Word of•• Nightclub Nightclub mouth mouth events events •• Viral sharingg Viral sharin
  4. 4. Participating Venues NIGHTCLUBS NIGHTCLUBS RESTAURANTS RESTAURANTS EVR EVR JACK DOYLE’S JACK DOYLE’S Cave Cave BRYANT PARK RESTAURANT BRYANT PARK RESTAURANT CLYDE FRAZIER’S CLYDE FRAZIER’S
  5. 5. Venue Benefits Free Marketing Free Marketing No “Dine and Dash” No “Dine and Dash” Venues viewable to all users Venues viewable to all users Upfront payment from customers Upfront payment from customers Increased Cash Flow Increased Cash Flow No Risk or Commitment No Risk or CommitmentHigher per customer spendingHigher per customer spending Avoid Waste Avoid Waste 24/7 Customer Support 24/7 Customer Support Control what sells and when Control what sells and when Complete Authority Over Deals Complete Authority Over Deals
  6. 6. Customers BenefitsDrinkstantly Access:Drinkstantly Access: Buy deals at any time Buy deals at any time Instant access to most venues Instant access to most venues First opportunity event tickets First opportunity event tickets Pay In advance:: Pay In advance Don’t argue over the check Don’t argue over the check No open tab No open tab Avoid carrying cash Avoid carrying cash
  7. 7. Team & AdvisorsJosh Kleyman Josh Kleyman CEO - Sock Drawer Inc. (Online and physical retail chain) CEO/Founder CEO/Founder Executive Director – National Student Initiative (non-profit) Philip Butler Philip Butler CEO/Founder - RefFinder (Competition software) CFO/Founder CFO/Founder Marketing Team Leader – Hertz Rental Cars Max Blank Max Blank Founder – MB Entertainment COO/Founder COO/Founder (Denver, CO Event Promotion Agency)Johnu Celestine Johnu Celestine Lead Technology Consultant – AOL CTO CTO Chief Technology Analysts – Sock Drawer Inc. Investors and Advisors: Investors and Advisors: Mitchell Goldstein, MD (Tech Start-Up Investor) Mitchell Goldstein, MD (Tech Start-Up Investor)
  8. 8. CompetitionBookABottleBookABottle VIP Pronto VIP Pronto Groupon Groupon (Daily Deal Sites) (Daily Deal Sites)•• Only bottle Only bottle •• No venue No venue service service •• Only in San Only in San relationships relationships Francisco Francisco•• No strong No strong •• Inconsistent Inconsistent marketing marketing •• Limited options Limited options deals deals•• No mobile No mobile •• Weak mobile Weak mobile •• Not beneficial Not beneficial presence presence apps apps to venues to venues
  9. 9. Target MarketNIGHTCLUBS CUSTOMERS CUSTOMERS REVENUE REVENUE VENUES VENUES NYC NYC 65M 65M $1.3B $1.3B 1,000 1,000 USA USA 200M 200M $4.3B $4.3B 65,000 65,000 RESTAURANTS CUSTOMERS CUSTOMERS REVENUE REVENUE NYC NYC 41,000 41,000 $32B $32B USA USA 945,000 945,000 $566B $566B
  10. 10. Revenue Breakdown INCOME SOURCE INCOME SOURCE (ESTIMATED) (ESTIMATED) 2012 2012 2012 2012 2014 2014TRANSACTION PROFITS TRANSACTION PROFITS 0% 0% 50% 50% 55% 55%FEATURED LISTING FEATURED LISTING 0% 0% 10% 10% 12% 12% SPONSORSHIP SPONSORSHIP 0% 0% 8% 8% 10% 10% ADVERTISING ADVERTISING 0% 0% 5% 5% 6% 6% REWARDS REWARDS PROGRAM 0% 0% 2% 2% 4% 4% PROGRAMEVENTS AND OTHER EVENTS AND OTHER 0% 0% 30% 30% 3% 3%
  11. 11. Milestones
  12. 12. Expansion Plan
  13. 13. Risk & Precautions Offer flash deals and expand Offer flash deals and expandWeak user commitmentWeak user commitment incentives incentives 24/7 monitoring by 24/7 monitoring by Technology issues Technology issues development team development team Exclusive rights in contracts Exclusive rights in contracts New Competition New Competition with venues with venues Utilize founder’s connections Utilize founder’s connectionsSlow venue acquisition Slow venue acquisition in nightlife industry in nightlife industry
  14. 14. What We NeedWe need: $150,000We need: $150,000 In Return For: 30% Equity In Return For: 30% Equity To Finance: To Finance: Our Mobile Platform Our Mobile Platform Marketing Expenses Marketing Expenses Software Expenses Software Expenses Hardware Expenses Hardware ExpensesYou Get:You Get: Travel Expenses Travel Expenses Voting Stock Voting Stock Unexpected Costs Unexpected Costs Weekly Updates Weekly Updates Corporate Benefits Corporate Benefits
  15. 15. Exit Strategy ------------------------------------------------ | | | | | | | | | | | | | | |Increase presence | Expand local deal | Integrate with existing | Public offeringover competitors in | business to compete | Facebook business | on NYSElocal deal industry | with larger competitors | pages | | | | | | | | | |
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×