Drinkstantly Pitch Deck
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Drinkstantly Pitch Deck

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October 26th, 2012

October 26th, 2012

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Drinkstantly Pitch Deck Drinkstantly Pitch Deck Presentation Transcript

  • Drinkstantly Josh Kleyman | Max Blank | Philip Butler Info@Drinkstantly.com
  • Business Model Venue Venue User User Primary Primary Secondary Secondary Acquisition Acquisition Acquisition Acquisition Revenue Revenue revenue revenue •• Receive Receive •• Featured Featured•• Founder’s Founder’s •• Social media Social media commission commission listings listings relationship relationship •• Guerilla Guerilla from each from each •• Events Events with venues with venues marketing marketing transaction transaction •• Rewards Rewards•• Cold calling Cold calling •• Word of Word of based on gross based on gross program program mouth mouth sale sale •• Sponsorships Sponsorships Future Potential: Advertising Large Large High quality High quality Premium Premium High profit High profitexpected user expected user + + = user data user data targeted ads targeted ads potential potential base base
  • Customer Acquisition Constan Constan Launch Launch Growth Growth Maturity Maturity tt•• Guerilla Guerilla •• Social media Social media marketing marketing •• Company Company•• Press •• Organic SEO Organic SEO •• Affiliate Affiliate Press blog blog attention •• Direct e-mail Direct e-mail network network attention •• Co-marketing Co-marketing •• Online Online with venues with venues advertising advertising •• Endorsements Endorsements •• Word of Word of•• Nightclub Nightclub mouth mouth events events •• Viral sharingg Viral sharin
  • Participating Venues NIGHTCLUBS NIGHTCLUBS RESTAURANTS RESTAURANTS EVR EVR JACK DOYLE’S JACK DOYLE’S Cave Cave BRYANT PARK RESTAURANT BRYANT PARK RESTAURANT CLYDE FRAZIER’S CLYDE FRAZIER’S
  • Venue Benefits Free Marketing Free Marketing No “Dine and Dash” No “Dine and Dash” Venues viewable to all users Venues viewable to all users Upfront payment from customers Upfront payment from customers Increased Cash Flow Increased Cash Flow No Risk or Commitment No Risk or CommitmentHigher per customer spendingHigher per customer spending Avoid Waste Avoid Waste 24/7 Customer Support 24/7 Customer Support Control what sells and when Control what sells and when Complete Authority Over Deals Complete Authority Over Deals
  • Customers BenefitsDrinkstantly Access:Drinkstantly Access: Buy deals at any time Buy deals at any time Instant access to most venues Instant access to most venues First opportunity event tickets First opportunity event tickets Pay In advance:: Pay In advance Don’t argue over the check Don’t argue over the check No open tab No open tab Avoid carrying cash Avoid carrying cash
  • Team & AdvisorsJosh Kleyman Josh Kleyman CEO - Sock Drawer Inc. (Online and physical retail chain) CEO/Founder CEO/Founder Executive Director – National Student Initiative (non-profit) Philip Butler Philip Butler CEO/Founder - RefFinder (Competition software) CFO/Founder CFO/Founder Marketing Team Leader – Hertz Rental Cars Max Blank Max Blank Founder – MB Entertainment COO/Founder COO/Founder (Denver, CO Event Promotion Agency)Johnu Celestine Johnu Celestine Lead Technology Consultant – AOL CTO CTO Chief Technology Analysts – Sock Drawer Inc. Investors and Advisors: Investors and Advisors: Mitchell Goldstein, MD (Tech Start-Up Investor) Mitchell Goldstein, MD (Tech Start-Up Investor)
  • CompetitionBookABottleBookABottle VIP Pronto VIP Pronto Groupon Groupon (Daily Deal Sites) (Daily Deal Sites)•• Only bottle Only bottle •• No venue No venue service service •• Only in San Only in San relationships relationships Francisco Francisco•• No strong No strong •• Inconsistent Inconsistent marketing marketing •• Limited options Limited options deals deals•• No mobile No mobile •• Weak mobile Weak mobile •• Not beneficial Not beneficial presence presence apps apps to venues to venues
  • Target MarketNIGHTCLUBS CUSTOMERS CUSTOMERS REVENUE REVENUE VENUES VENUES NYC NYC 65M 65M $1.3B $1.3B 1,000 1,000 USA USA 200M 200M $4.3B $4.3B 65,000 65,000 RESTAURANTS CUSTOMERS CUSTOMERS REVENUE REVENUE NYC NYC 41,000 41,000 $32B $32B USA USA 945,000 945,000 $566B $566B
  • Revenue Breakdown INCOME SOURCE INCOME SOURCE (ESTIMATED) (ESTIMATED) 2012 2012 2012 2012 2014 2014TRANSACTION PROFITS TRANSACTION PROFITS 0% 0% 50% 50% 55% 55%FEATURED LISTING FEATURED LISTING 0% 0% 10% 10% 12% 12% SPONSORSHIP SPONSORSHIP 0% 0% 8% 8% 10% 10% ADVERTISING ADVERTISING 0% 0% 5% 5% 6% 6% REWARDS REWARDS PROGRAM 0% 0% 2% 2% 4% 4% PROGRAMEVENTS AND OTHER EVENTS AND OTHER 0% 0% 30% 30% 3% 3%
  • Milestones
  • Expansion Plan
  • Risk & Precautions Offer flash deals and expand Offer flash deals and expandWeak user commitmentWeak user commitment incentives incentives 24/7 monitoring by 24/7 monitoring by Technology issues Technology issues development team development team Exclusive rights in contracts Exclusive rights in contracts New Competition New Competition with venues with venues Utilize founder’s connections Utilize founder’s connectionsSlow venue acquisition Slow venue acquisition in nightlife industry in nightlife industry
  • What We NeedWe need: $150,000We need: $150,000 In Return For: 30% Equity In Return For: 30% Equity To Finance: To Finance: Our Mobile Platform Our Mobile Platform Marketing Expenses Marketing Expenses Software Expenses Software Expenses Hardware Expenses Hardware ExpensesYou Get:You Get: Travel Expenses Travel Expenses Voting Stock Voting Stock Unexpected Costs Unexpected Costs Weekly Updates Weekly Updates Corporate Benefits Corporate Benefits
  • Exit Strategy ------------------------------------------------ | | | | | | | | | | | | | | |Increase presence | Expand local deal | Integrate with existing | Public offeringover competitors in | business to compete | Facebook business | on NYSElocal deal industry | with larger competitors | pages | | | | | | | | | |