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Workshop Social Media
 

Workshop Social Media

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Workshop given to Océ employees about social media for personal and business use

Workshop given to Océ employees about social media for personal and business use

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    Workshop Social Media Workshop Social Media Presentation Transcript

    • Are You part of the Conversation? Samuel Driessen, Information Architect Jan van Veen, Manager Internal Communications Workshop Social Media
    • Goals of this workshop
      • Introduction social media
      • Assess impact of these media on different areas of our business and organization, and knowledge work
      • Introduction to the most important tools in use today
      • Apply them in personal and business practice
    • Workshop agenda
      • Introduce ourselves
      • Part 1: Social Knowledge Work
        • Video and Discussion
        • Knowledge Worker 2.0
        • Coffee Break
        • Assignment and Discussion
      • Coffee Break
      • Part 2: Social Business
        • Videos and Discussion
        • Enterprise 2.0
        • Coffee Break
        • Assignment and Discussion
      • Feedback and introduction in Yammer group
    • Part 1: Knowledge Worker 2.0
    • Shift Happens
      • Video: Shift Happens, Did you know 4.0
      • Video: Social Media Revolution
      • What did you see?
      • What does this say?
      • Which media do you use? And why?
    • The name of the revolution in media
      • Web 2.0
      • Or: Social Media, Social Web, Social Computing
    • Web 2.0 defined
      • internet as platform
      • harness network effects (collective intelligence)
    • Trend or hype
      • How old is YouTube?
      • When did you first hear of LinkedIn?
      • When did you first book a flight online?
    • Consequences for our employees
      • Were you ever taught to be a knowledge worker?
    • Were you ever officially educated to
      • Use e-mail effectively?
      • Find information through a feed reader?
      • Post information in relevant peer groups?
      • Share and store your information so others can retrieve it?
      • Use social bookmarking?
      • Use a wiki?
      • Write a blogpost?
      • Use Slideshare?
    • What is a blog?
      • Blogs are like a keynote speech with questions and comments from the audience. It’s a digital journal managed by one person or a team.
      • Examples: Blogger , WordPress , MoveableType
      • Examples of Corp. Blogs: Google , Dell , HP , Xerox , etc.
      • Internal example: CorpComm blog
    • What is a microblog?
      • A microblog is a very short blog posts (max. 140 characters) informing your connections what you are doing at the moment and ask questions.
      • Example: Twitter
      • Internal example: Océ Yammer
      • Used during Press conferences, testing, a.o.
    • What is a social network?
      • Social Networks are like topic tables at a conference luncheon . People that know each other (or want to meet each other) will connect by a variety of common interests.
      • Examples: Facebook , Myspace , LinkedIn , Xing
      • Internal example: [none]
    • What is social bookmarking?
      • Your favorite website bookmarks (with comments) shared with the world. Usually clustered using tags.
      • Examples: del.icio.us , diigo , digg
      • Internal example: Océ bookmarks (R&D)
      • Use to promote news, track buzz
    • What is a wiki?
      • Wiki’s are the collaborative white boards or libraries.
      • Examples: Confluence , Mediawiki ( wikipedia platform), Pikiwiki
      • Internal example: Océ wiki
    • What is RSS?
      • RSS = Really Simple Syndication. RSS enabled sites allow you to aggregate all changes to that site in a feed reader. (Core web technology)
      • Example: an RSS enabled webpage can be recognized by this button:
      • Example of feed readers: Newsgator , Attensa , Google Reader , Bloglines , Fa.vor.it
      • Internal example: NewInfo, RSSPopper , Greatnews
    • Was our explanation unclear…?
      • Go to the Common Craft website for insightful short video on all ‘social media’ tools!
        • RSS in Plain English
        • Social Bookmarking in plain English
        • Social Networking in Plain English
        • Blogs in Plain English
        • Wikis in Plain English
        • Twitter in Plain English
        • SlideShare
    • Assignment part 1
      • Apply the above-mentioned concepts and tools to your daily work.
        • Which part of your work fits with the concepts and tools?
        • Which type of information fits?
        • Define a daily routine!
    • Part 2: Enterprise 2.0
    • Shift Happens in Business too
      • YouTube - The Break Up
      • Online Communities Change the World
      • What did you see?
      • What does this say?
      • How is Océ responding?
    • The name of the revolution in business
      • Enterprise 2.0
    • Enterprise 2.0 defined
      • Simply stated: Apply Web 2.0 concepts to enterprises
      • Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.
      • Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities.
      • Platforms are digital environments in which contributions and interactions are globally visible and persistent over time.
      • Emergent means that the software is freeform, and that it contains mechanisms to let the patterns and structure inherent in people’s interactions become visible over time.
      • Freeform means that the software is most or all of the following:
        • Optional
        • Free of up-front workflow
        • Egalitarian, or indifferent to formal organizational identities
        • Accepting of many types of data
    • Three slides from our GOP group
    •  
    •  
    • A revolution is taking place
      • And the internet is causing it
    • What did you think of the latest TV add by?
    • Paradigm change
      • Industrial age
      • Information is power
      • One-to-many in mass media
      • Protect and be closed
      • Managers are heroes
      • Network age
      • Information and connection is power
      • Many-to-many in networks
      • Share and be open
      • Opinion leaders are heroes
    • Consequences externally: shifting sales and marketing
      • The industrial age:
      • Focus on outbound marketing
      • We find you
      • The connected age:
      • Focus on Inbound marketing
      • Can we be found and are we in dialogue?
    • Paradigm change
      • Trust your fellow consumers
      • Not the advertisers
      • Interruption by advertisements is dissatisfier
    • And in the middle??
      • ‘ Tribes’: communities of peers in social media talking about our products
    • The name of the game
      • Everyone becomes a producer
      • Share experiences
      • Trust strangers
      • Trust your network
      • Distrust any official statement
      • Imperfection is fine
      • Click to fast info, forget about long texts
      • Visual information, not text
      • Advertising is dead
      • It’s free
      • It’s equal
      • Why would I limit myself to one employer?
    • Yes, but not for B2B
      • Are you sure?
      • B2B and B2C blurring
      • Oce GT250 printer - PrintPlanet.com
      • Larry Oce « Valancy Jane
      • Printers Oce : Lees reviews en vergelijk prijzen op Ciao
      • Inkjet printer KIESKEURIG - prijsvergelijk, productvergelijk en reviews van inkjet printers
      • Océ introduceert nieuwe printtechniek | Pro | Tweakers.net Nieuws
      • Océ service
      • Battle of concepts
    • Trend or Hype?
      • The tools (Second Life, MSN?, blogs? LinkedIn?) come and go, but the concepts stay
      • Connect and share is here to stay
      • The peer-to-peer consumer is here to stay
      • Inbound marketing is here to stay
      • Web 2.0 is here to stay (and it’s developing!)
        • future ( Web 2 ): devices, real-time, semantic, augmented
      • Some hypes reach close to 100% saturation within two years: this is a fast world, act fast
    • Can we control this?
      • No
      • But we can
      • Listen
      • Learn from the feedback
      • Act on bad experiences
      • Show our knowledge
      • Build trust
      • Show our human face
      • Share and connect and communicate…
    • And apply them to…
      • Sales and Marketing
        • Generate extra business though networks, improve customer intimacy
      • Research & Development
        • Cheap generation of ideas through crowdsourcing
      • Service & Support
        • Improve customer intimacy, generate feedback on our products
      • Communication
        • Replace external P&R costs with in-house knowledge
      • Human Resources and Learning & Development
        • Develop new e-learning strategies based
        • Replace expensive recruitment channels with cheap social media channels.
      • … in the Social Media Lab
    • Wrap up
      • Shift from industrial age to networked age
      • Consequences for business
        • Rethink marketing
        • Rethink product development
        • Rethink service
        • Rethink HR
      • By
        • Listening and conversation: don’t miss out
        • Opening up to the outside world
      • Consequences for the organization
        • Rethink media use
        • Rethink education of knowledge workers, especially the older generations
        • Set up a social media lab
    • Assignment part 2
      • Apply the above-mentioned concepts and trends to part of Océ business (your department or a business process)
      • Write a plan to ‘socialize’ it and to keep it social
    • Questions and Feedback
    •