Workshop Social Media

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Workshop given to Océ employees about social media for personal and business use

Workshop given to Océ employees about social media for personal and business use

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  • 1. Are You part of the Conversation? Samuel Driessen, Information Architect Jan van Veen, Manager Internal Communications Workshop Social Media
  • 2. Goals of this workshop
    • Introduction social media
    • Assess impact of these media on different areas of our business and organization, and knowledge work
    • Introduction to the most important tools in use today
    • Apply them in personal and business practice
  • 3. Workshop agenda
    • Introduce ourselves
    • Part 1: Social Knowledge Work
      • Video and Discussion
      • Knowledge Worker 2.0
      • Coffee Break
      • Assignment and Discussion
    • Coffee Break
    • Part 2: Social Business
      • Videos and Discussion
      • Enterprise 2.0
      • Coffee Break
      • Assignment and Discussion
    • Feedback and introduction in Yammer group
  • 4. Part 1: Knowledge Worker 2.0
  • 5. Shift Happens
    • Video: Shift Happens, Did you know 4.0
    • Video: Social Media Revolution
    • What did you see?
    • What does this say?
    • Which media do you use? And why?
  • 6. The name of the revolution in media
    • Web 2.0
    • Or: Social Media, Social Web, Social Computing
  • 7. Web 2.0 defined
    • internet as platform
    • harness network effects (collective intelligence)
  • 8. Trend or hype
    • How old is YouTube?
    • When did you first hear of LinkedIn?
    • When did you first book a flight online?
  • 9. Consequences for our employees
    • Were you ever taught to be a knowledge worker?
  • 10. Were you ever officially educated to
    • Use e-mail effectively?
    • Find information through a feed reader?
    • Post information in relevant peer groups?
    • Share and store your information so others can retrieve it?
    • Use social bookmarking?
    • Use a wiki?
    • Write a blogpost?
    • Use Slideshare?
  • 11. What is a blog?
    • Blogs are like a keynote speech with questions and comments from the audience. It’s a digital journal managed by one person or a team.
    • Examples: Blogger , WordPress , MoveableType
    • Examples of Corp. Blogs: Google , Dell , HP , Xerox , etc.
    • Internal example: CorpComm blog
  • 12. What is a microblog?
    • A microblog is a very short blog posts (max. 140 characters) informing your connections what you are doing at the moment and ask questions.
    • Example: Twitter
    • Internal example: Océ Yammer
    • Used during Press conferences, testing, a.o.
  • 13. What is a social network?
    • Social Networks are like topic tables at a conference luncheon . People that know each other (or want to meet each other) will connect by a variety of common interests.
    • Examples: Facebook , Myspace , LinkedIn , Xing
    • Internal example: [none]
  • 14. What is social bookmarking?
    • Your favorite website bookmarks (with comments) shared with the world. Usually clustered using tags.
    • Examples: del.icio.us , diigo , digg
    • Internal example: Océ bookmarks (R&D)
    • Use to promote news, track buzz
  • 15. What is a wiki?
    • Wiki’s are the collaborative white boards or libraries.
    • Examples: Confluence , Mediawiki ( wikipedia platform), Pikiwiki
    • Internal example: Océ wiki
  • 16. What is RSS?
    • RSS = Really Simple Syndication. RSS enabled sites allow you to aggregate all changes to that site in a feed reader. (Core web technology)
    • Example: an RSS enabled webpage can be recognized by this button:
    • Example of feed readers: Newsgator , Attensa , Google Reader , Bloglines , Fa.vor.it
    • Internal example: NewInfo, RSSPopper , Greatnews
  • 17. Was our explanation unclear…?
    • Go to the Common Craft website for insightful short video on all ‘social media’ tools!
      • RSS in Plain English
      • Social Bookmarking in plain English
      • Social Networking in Plain English
      • Blogs in Plain English
      • Wikis in Plain English
      • Twitter in Plain English
      • SlideShare
  • 18. Assignment part 1
    • Apply the above-mentioned concepts and tools to your daily work.
      • Which part of your work fits with the concepts and tools?
      • Which type of information fits?
      • Define a daily routine!
  • 19. Part 2: Enterprise 2.0
  • 20. Shift Happens in Business too
    • YouTube - The Break Up
    • Online Communities Change the World
    • What did you see?
    • What does this say?
    • How is Océ responding?
  • 21. The name of the revolution in business
    • Enterprise 2.0
  • 22. Enterprise 2.0 defined
    • Simply stated: Apply Web 2.0 concepts to enterprises
    • Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.
    • Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities.
    • Platforms are digital environments in which contributions and interactions are globally visible and persistent over time.
    • Emergent means that the software is freeform, and that it contains mechanisms to let the patterns and structure inherent in people’s interactions become visible over time.
    • Freeform means that the software is most or all of the following:
      • Optional
      • Free of up-front workflow
      • Egalitarian, or indifferent to formal organizational identities
      • Accepting of many types of data
  • 23. Three slides from our GOP group
  • 24.  
  • 25.  
  • 26. A revolution is taking place
    • And the internet is causing it
  • 27. What did you think of the latest TV add by?
  • 28. Paradigm change
    • Industrial age
    • Information is power
    • One-to-many in mass media
    • Protect and be closed
    • Managers are heroes
    • Network age
    • Information and connection is power
    • Many-to-many in networks
    • Share and be open
    • Opinion leaders are heroes
  • 29. Consequences externally: shifting sales and marketing
    • The industrial age:
    • Focus on outbound marketing
    • We find you
  • 30.
    • The connected age:
    • Focus on Inbound marketing
    • Can we be found and are we in dialogue?
  • 31. Paradigm change
    • Trust your fellow consumers
    • Not the advertisers
    • Interruption by advertisements is dissatisfier
  • 32. And in the middle??
    • ‘ Tribes’: communities of peers in social media talking about our products
  • 33. The name of the game
    • Everyone becomes a producer
    • Share experiences
    • Trust strangers
    • Trust your network
    • Distrust any official statement
    • Imperfection is fine
    • Click to fast info, forget about long texts
    • Visual information, not text
    • Advertising is dead
    • It’s free
    • It’s equal
    • Why would I limit myself to one employer?
  • 34. Yes, but not for B2B
    • Are you sure?
    • B2B and B2C blurring
    • Oce GT250 printer - PrintPlanet.com
    • Larry Oce « Valancy Jane
    • Printers Oce : Lees reviews en vergelijk prijzen op Ciao
    • Inkjet printer KIESKEURIG - prijsvergelijk, productvergelijk en reviews van inkjet printers
    • Océ introduceert nieuwe printtechniek | Pro | Tweakers.net Nieuws
    • Océ service
    • Battle of concepts
  • 35. Trend or Hype?
    • The tools (Second Life, MSN?, blogs? LinkedIn?) come and go, but the concepts stay
    • Connect and share is here to stay
    • The peer-to-peer consumer is here to stay
    • Inbound marketing is here to stay
    • Web 2.0 is here to stay (and it’s developing!)
      • future ( Web 2 ): devices, real-time, semantic, augmented
    • Some hypes reach close to 100% saturation within two years: this is a fast world, act fast
  • 36. Can we control this?
    • No
    • But we can
    • Listen
    • Learn from the feedback
    • Act on bad experiences
    • Show our knowledge
    • Build trust
    • Show our human face
    • Share and connect and communicate…
  • 37. And apply them to…
    • Sales and Marketing
      • Generate extra business though networks, improve customer intimacy
    • Research & Development
      • Cheap generation of ideas through crowdsourcing
    • Service & Support
      • Improve customer intimacy, generate feedback on our products
    • Communication
      • Replace external P&R costs with in-house knowledge
    • Human Resources and Learning & Development
      • Develop new e-learning strategies based
      • Replace expensive recruitment channels with cheap social media channels.
    • … in the Social Media Lab
  • 38. Wrap up
    • Shift from industrial age to networked age
    • Consequences for business
      • Rethink marketing
      • Rethink product development
      • Rethink service
      • Rethink HR
    • By
      • Listening and conversation: don’t miss out
      • Opening up to the outside world
    • Consequences for the organization
      • Rethink media use
      • Rethink education of knowledge workers, especially the older generations
      • Set up a social media lab
  • 39. Assignment part 2
    • Apply the above-mentioned concepts and trends to part of Océ business (your department or a business process)
    • Write a plan to ‘socialize’ it and to keep it social
  • 40. Questions and Feedback
  • 41.