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About Mattmo China Complete

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Mattmo is a strategic communication and design company in Amsterdam and Shanghai. Strategic concept and design is a media-independent development. …

Mattmo is a strategic communication and design company in Amsterdam and Shanghai. Strategic concept and design is a media-independent development.
Our extensive interest causes us to work for all different lines of business, thus keeping our views open and fresh. Besides our profit and non-profit clients we annually initiate several projects based on our own philosophy and commitment.

Mattmo works in the fields of print, interaction, motion and environmental design. These four disciplines result in a synergy and are a guarantee for creative quality.


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  • 1. all rights reserved © by Mattmo 2010
  • 2. IntroductionAbout usWith offices in Amsterdam and Shanghai, Mattmo Brand Value Creators has over15 years of experience in brand strategies, brand concepts, visual communicationand design.Our strategies and concepts are cross-medially translated into print, web andmotion. all rights reserved © by Mattmo 2010
  • 3. Global Portfolio all rights reserved © by Mattmo 2010
  • 4. Selection of our clients in ChinaL’OrealMattmo has created a new campaign for LOreals Helena Rubinstein brand inChina, kicking off with an exclusive trip to Barcelona for the top Chinese beautyjournalists.This luxurious cosmetic and beauty product line carries the innovations of todaybut also has a twist: the avant-garde boundary breaking powerful character of itsfemale founder Helena Rubinstein. all rights reserved © by Mattmo 2010
  • 5. Selection of our clients in ChinaAsianeraFor the Chinese tableware company Asianera, Mattmo created the brand strategyand complete brand concept.Through creating a complete visual identity together with variouscommunication tools like a corporate website, shop designs and differentbrochures, Mattmo accomplished to crate more consistency, visibility and addedvalue for the brand Asianera. all rights reserved © by Mattmo 2010
  • 6. Selection of our clients in ChinaWorld Expo 2010 – Dutch PavilionFor the Dutch pavilion of the World Expo 2010 in Shanghai, Mattmo created thefood packaging design commissioned by Maison van den Boer.We did research to minimize the footprint for the environment.The design is a modern illustrative twist on the traditional image of theNetherlands. all rights reserved © by Mattmo 2010
  • 7. Selection of our clients in ChinaMediaMarktFor iMediate, Mattmo created the magazine Mediazine China .Mediazine China was published in Shanghai for the opening of the firstMediamarkt store in China. all rights reserved © by Mattmo 2010
  • 8. Selection of our clients in ChinaDSMFor DSM China, Mattmo and their partner Northern Light created a BrandExperience in Shanghai.The offices and R&D buildings of DSM are totally restructured into a inspiringmulti-purpose exploration space.Mattmos concept DSM Touches You is being integrated into every detail. all rights reserved © by Mattmo 2010
  • 9. Selection of our clients in ChinaTNTTNT China cares about their employees and their clients, therefore they invitedthem together with their families to the TNT Family days at the Dutch pavilion atthe World Expo in Shanghai.For our partner DVP China, a Dutch event company we created the visualidentity, an online tool and several other deliverables like maps, passports andother gadgets. all rights reserved © by Mattmo 2010
  • 10. Selection of our clients in ChinaArchasiaArchasia is a Taiwanese architecture company based in Shanghai and Taipei.Mattmo designed and developed their new corporate website.The website was launched in three different languages: English and bothsimplified and traditional Chinese. all rights reserved © by Mattmo 2010
  • 11. Selection of our clients in ChinaGlobalinkedGlobalinked is an international network organization for young people interestedin global issues and creating sustainable ideas.Mattmo developed their complete brand strategy and created the different visualidentities for the brand Globalinked and two of their sub-brands Impact andSparks.Recently we launched their new website: www.impactshanghai.org all rights reserved © by Mattmo 2010
  • 12. Selection of our clients in ChinaBenchamFor the Benelux Chamber of Commerce in China, Mattmo created a new visualidentity and their sub identity of their World Expo events.The design is based on the Dutch monarchy, the crown of the Dutch pavilion androoftop of the Westin hotel where the events take place and the Dutch pavilion. all rights reserved © by Mattmo 2010
  • 13. Selection of our clients in ChinaAnna BananaFor Anna Banana, Mattmo created a concept and visual identity.We created an identity based on the new social metropolitan values whereauthenticity, small scale, the individual, and the connection to theneighbourhood are the key issues. all rights reserved © by Mattmo 2010
  • 14. Selection of our clients in ChinaDutch Design ExpoFor the Dutch Design Expo, Mattmo created the strategy, the concept and thedesign. This expo was part of the Shanghai International Creative Industry Weekin Shanghai.The Dutch Design Expo 2008 has been organised by the Consulate General of theKingdom of the Netherlands in Shanghai, FAR Architecture Center Shanghai andMattmo. all rights reserved © by Mattmo 2010
  • 15. Selection of our clients in ChinaAgricultural Bank of ChinaFor the architectural company Archasia Design Group, Mattmo created a conceptfor the Agricultural bank of China, situated in an art deco building at the Bund inShanghai.We created a multi-issue space plan and developed the base for the interiordesign. In addition we made a combination of public and private membershipfloors. The slogan proposal was "We take it personal". all rights reserved © by Mattmo 2010
  • 16. Selection of our clients in ChinaShanghai Metro – M7Mattmo and Archasia Design Group Shanghai won the competition to create fivemain metro stations for the new M7 metro line in Shanghai, China.Mattmo created a strategy in which the new M7 line concept creates CityBranding opportunities for the City of Shanghai. We developed concepts forinteractive environments and multi-issue spaces.in Shanghai. all rights reserved © by Mattmo 2010
  • 17. for our latest projects check: www.mattmo.com all rights reserved © by Mattmo 2010