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Turning user experience into innovation
 

Turning user experience into innovation

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This keynote describes the relationship between UX and three kinds of innovation.

This keynote describes the relationship between UX and three kinds of innovation.

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    Turning user experience into innovation Turning user experience into innovation Presentation Transcript

    • 從使⽤用者經驗推動創新 台科⼤大設計系 唐⽞玄輝 ditldesign.sqsp.com
    • • 講者現任台科⼤大⼯工商業設計系副教 授,設計資訊與思考研究⼯工作室主 持⼈人,iCAN輔具專案經理 • 研究⽅方向為設計思考、使⽤用者經 驗、跨領域合作、設計教育 • 於學界與業界主持多場情境故事法 與設計思考設計⼯工作坊與教育訓 練,包含台⼤大、⻑⾧長庚⼤大學、台科 ⼤大、台創、⽣生產⼒力中⼼心、⼯工研院、 研華科技、友達光電、廣達等 • 近年設計案以使⽤用者經驗互動ICT應 ⽤用為主,專注於弱勢照護、跨代溝 通、智慧電視,拿下多項國內外設 計競賽頭銜,包含iF、RedDot、通訊 ⼤大賽、育秀盃等 • 為國內單年獲得兩項REDDOT溝通設 計的三個單位之⼀一 • 網站為:http://ditldesign.sqsp.com/
    • 設計的意義 THE MEANING OF DESIGN
    • 這有經過設計嗎?
    • FUNCTION,AESTHETICS, MECHANISM
    • 誰設計出第⼀一套 相聯結 模板式流程圖軟體?
    • OBSERVE USERS, SOLVETHE PROBLEM
    • 何謂產品設計 THE MEANING OF PRODUCT DESIGN
    • PRODUCT DESIGN IS THE PROCESS OF CREATING A NEW PRODUCT TO BE SOLD BY A BUSINESS TO ITS CUSTOMERS. IT IS ESSENTIALLY THE EFFICIENT AND EFFECTIVE GENERATION AND DEVELOPMENT OF IDEAS THROUGH A PROCESS THAT LEADS TO TANGIBLE INVENTIONS AND PRODUCTS FOR MASS-PRODUCTION.
    • 是否可設計⼀一個產品包含 • 打電話 • 留⾔言 • 導航 • 娛樂 • 查字典 • 學英⽂文 • 查資訊 • 記事 • 錄⾳音 • 和朋友⼋八卦 • ⼀一起買東⻄西 • 聽⾳音樂
    • iPhone Digital Music Player Mobile Phone Portable Game Device Personal Digital Assistants Seamless Music Enjoyment X Total Communication X Brief Relaxation X Digital Information Sync X Mobile FB Facetime LINE SkypeBuy OrganizeListen Fan Store Social Game News Personal Game FB Twitter iCloud Mail Address Books Calendar Navigator
    • NOTTANGIBLE ANY MORE MORE ABOUT CONTENT AND UX
    • IBM DESIGNER /TOTAL SOLUTION
    • NEW ERA OF DESIGN
    • 設計在哪裡? 哪些部分被設計?
    • 核⼼心科技 硬體 軟體 系統 使⽤用者經驗 產品意義的重新詮釋 使⽤用者 介⾯面設計與互動設計 WORKING TOWARD COHERENT UX
    • 設計的疆界 • The border of design has been expanded, so trying to work different areas is equally important with your major. • Your abilities distribution map is more important than which department you graduate from. • Be aT-type designer not a i-type designer.
    • WHAT BEST DESIGN FIRMTELLS US • Not only graphical design or product design • But the understanding of technology • Concept development • User experience and interaction • Prototyping in various form
    • 何謂使⽤用者經驗 THE MEANING OF UX
    • 使⽤用者經驗是 使⽤用者在接觸產品、系統、服務後,所產⽣生的反應與變化 包含使⽤用者的認知、情緒、偏好、知覺、⽣生理與⼼心理、⾏行為、 涵蓋產品使⽤用的前、中、後期 (ISO 9241-210)
    • USER EXPERIENCE DESIGN (UXD) IS DESIGNING ANY ASPECT OF A USER'S EXPERIENCE WITH A GIVEN SYSTEM, INCLUDING THE INTERFACE, GRAPHICS, INDUSTRIAL DESIGN, PHYSICAL INTERACTION,ANDTHE MANUAL. IN MOST CASES, USER EXPERIENCE DESIGN FULLY ENCOMPASSES HCI DESIGN,AND EXTENDS IT BY ADDRESSING ALL ASPECTS OF A PRODUCT OR SERVICE AS PERCEIVED BY USERS.
    • WEB Design Process
    • WORKING TOWARD COHERENT UX
    • 使⽤用者經驗是⼤大家的事 ⿍鼎泰豐或誠品有UX部⾨門嗎?
    • 創新的三種路徑與使⽤用者經驗 INNOVATION & UX
    • 科技驅動破壞式使⽤用者經驗創新 •這是軟體⽐比較常⾒見的創新模式,但是卻是實體產品較少⾒見的模式。 •不只是全新的科技,整合與上市時機...。
    • DYSON DC 22
    • DC 24
    • 科技創新的困難 • 科技創新的獲利最⼤大,因為創新度⾼高,⽽而市場阻斷性強。 • 新科技最⼤大的困難是投資太⼤大,⽽而實際的應⽤用需要多⽅方的配合才能找出商業模 式。
    • A DAY OFTHE GLASS
    • FLEXIBLE AMOLED
    • FLEXIBLE AMOLED
    • A LONG WAY FROM DOSTO WINDOWS
    • 市場驅動漸進式使⽤用者經驗創新
    • MCDONALDS • 1940 McDonalds Bros San Bernardino 免下⾞車BBQ • 1950 family customers (mom take a break) • Speedee Service System • Standardized 1.6 oz , 1/1000 inch , 38 mins , 68 c • Kids • Friendly ...... • Down Syndrome Accident • User-center Innovation • Service Design
    • •探索謎題:美國⼈人喜歡如何⽤用餐 •啓發:把問題縮⼩小到可以掌握範圍 的經驗法則 •固定公式:演算法 •過程中⿆麥當勞餐廳的意義在進化
    • 產品科技越成熟、越需要提升使⽤用者經驗 固態硬碟、電腦主機、螢幕、隨⾝身碟
    • OS PLUS HARDWARE MS SURFACE & Google NEXUS
    • TAIWAN IT INDUSTRY
    • Major UX Platforms
    • ;;P
    • •New GUI •New Interaction •Digital Gateway in Desktop •New Opportunities •For non-mac PC users or new generation PC
    • 使⽤用者經驗創新 是未來資通訊企業存續的重點 使⽤用者經驗結合硬體、軟體、服務, 擴展可⾏行的產品服務⽅方向,進⽽而確認科技障礙 從事漸進、意義、破壞性創新
    • 設計驅動意義式使⽤用者經驗創新
    • WHAT JUICY SALIFTELLS US ABOUT DESIGN • Meaning Innovation • Physical Features • Story Behind • UX Behind
    • THE MEANINGS OF FACEBOOK • Find Real Friends / with real names • FindingYour Old Friends • Gossips & Nancy News andVideo
    • MEANING-DRIVEN INNOVATION • Three Ways of Innovations Are Needed for Innovation • The Most Important Part of Innovation is meaning-driven. • MSN, SKYPE, FACEBOOK, Line • 科技 + 意義創新 -- 使⽤用者經驗創新 -- 意義再創新 + 科技創新
    • • Norton Ghost 科技創新 • MACTime Machine 使⽤用者經驗 • Dropbox versus Box.net 意義創新 BACKUP SYSTEM
    • DESIGN EDUCATION NEEDS CHANGES • 科技驅動破壞式使⽤用者經驗創新 • 瞭解前瞻科技的現況,參加重要的研討會 CHI / Technology in SET • 市場驅動漸進式使⽤用者經驗創新 • 瞭解使⽤用者經驗,了解市場上產品的現況 / Interview Users & Persona • 設計驅動意義式使⽤用者經驗創新 • 瞭解使⽤用者的想法、社會意義 / Scenarios