HUMAN-CENTERED DESIGN PROCESS
drhhtang ditldesign.sqsp.com	

DITL@NTUST
HCD
• Human-Centered Design	

• Best Practices for Innovation promoted by IDEO	

• Learner, Practitioner,Advocator
MULTIDISCIPLINARY
• Very Important Issue for future education	

• As a person	

• DaVinci -Type of person (Dyson)	

• T - ...
ATTITUDES
• Friendly & Kinds / the best partners you can get inTaiwan	

• Communicate	

• 溫柔的說出你的想法與⽴立場	

• 分⼯工+合作 才能完成這堂課...
如何讓自己成為	
  
一位善於合作的members?
Na$onal	
  Taiwan	
  University	
  of	
  Science	
  and	
  Technology	
  
Department	
  of	
  ...
首先,你需要一個題目。
以自己的設計為開端
以團隊合作為開端
&
這是一個十分難得的機會,	
  
可以實際的運作與練習如何	
  
跨領域合作。
以團隊合作為開端...
每一個組員,	
  
都是設計師。
共同傾聽	
  
與創作。
善用工具,	
  
作為彼此溝通的方式。
各有所長,	
  
能力互補。
最重要的是,	
  
當一個好人。
設計師或許會找到一個有趣	
  
的題目,可以天馬行空的發	
  
想與設計。
以自己設計為開端...
不要停下你的創造力。
讓點子實現,	
  
尋找你的工程夥伴。
介紹你的點子,	
  
讓他們產生興趣。
善用工具	
  
呈現你的概念。
你要記住兩個字...
不管是單打獨鬥或是團隊合作,
效率
不要讓你的組員陪你熬夜,	
  
出席與開會的狀態都要專注。
UOID COURSE SETTING
GROUPING & UNGROUPING
• 3~8 members are suggested by experts	

• A 5 members group is the best based on our experience	

•...
IDEAS SPEAK
• Group Discussion, 2, 4, 5	

• Leaders are those who have the best ideas	

• The members of a groups that doe...
RESULT, PROCESS, DEMO
• You will be invited to join UOID+AHMI FB Group if your CV is received.	

• Please useTumblr to rec...
HEAR CREATE DELIVER PROCESS
HEARING
HCD QUALITATIVE HEARING
• Develop deep empathy for people we are designing for	

• Propose assumptions as design objective...
REASONS FOR HEARING
• Because we cannot assure the team know the universe of the participants	

• Unveil people’s behavior...
USINGVERB AND HOW CAN
• How can we get children with autism to adopt digital learning environment ?	

• How can we create ...
CONTENT OF HEARING
• People’s stories	

• Observation of the reality	

• Deep understanding of needs, barriers, and constr...
TARGET USER
TARGET USER II
。
TARGET USER
• Think about the representative users of
the target product	

• Using 5W1H to render the target users,
the ch...
Activity Time
Interview
User Objects Environments Interactions Activities
User Experience
Physical
Cognitive
Social
Cultur...
Who needs what-sentence because reason-sentence	

使⽤用者需要可以選擇⼀一起出遊的夥伴,因為家⼈人朋友有不同的規劃。	

UXR Results ---- UXD ideas
MAIN STRU...
DESIGN CHALLENGE
Creating assisting or supportive APPS that are needed and appropriate for
underprivileged people inTaiwan
IDENTIFYYOUR DESIGN CHALLENGE
• Framed in human terms instead of object terms	

• 幫助誰做什麼事的APP	

• Broad enough to allow yo...
KEY IDEA GENERATION
• Using the 30 issues to develop 8 product ideas	

• Discuss and vote for the best from the 8 product ...
DECIDEYOUR DESIGN BRIEF
BASIC FUNCTION AND NEEDS
• Brainstorm the functions and needs of
the primary idea of your company	

• Who might be the use...
RECOGNIZE EXISTING KNOWLEDGE
USING TUMBLRTO RECORDTHE
DETAILS OFTHE DESIGN PROCESS
IDENTIFY PEOPLETO SPEAK WITH
• Brainstorming abut the characters	

• Average users and extreme users	

• Group
HEAR AGAIN / UXR
•顧客洞察者的⽥田野⼿手冊,經濟部技術處
CHOOSE RESEARCH METHODS
• IDEO Method Cards	

• Individual Interview	

• no more than two interviewers	

• without an audi...
GROUP INTERVIEW
• A valuable way to learn about a community quickly; not good for a deep
understanding of individual	

• g...
NGO INTERVIEWER
• Sit at the same height level as the participants	

• Researchers do not sit together	

• Try not to wear...
IN CONTEXT IMMERSION
• Meeting people where they live, work, and socilize and immersing yourself in their
context reveals ...
•What people say (or think) they do and what they actually do are not
always the same	

•the goal is not to correct but to...
• A powerful method for observing process over a long period of time	

• To understand the nuances of the community life w...
•Often teenagers and young people are good participants.They tend
to express themselves.	

•Show examples of how other peo...
• Seek experts on a certain topic and with insight for the design challenge	

• End Users	

• Community members with stron...
SEEKING INSPIRATION IN NEW SPACES
• To look at similar experiences in other context is another way to inspire new ideas
es...
NEXT WEEK
• Team Profile	

• Personas / Character Mapping of real people	

• Observation Process and Insight using differen...
CREATE
METHODS
• Synthesis from inspiration to ideation, from hearing stories to strategic directions	

• Brainstorming to thinki...
BRAINSTORMING
Defer judgment	

Encourage wild ideas	

One conversation at a time	

Build on other people's ideas	

Be visual - use words...
TEAM NAME OR 花名
CHARACTER MAPPING
• Except the representative user, please
generate other target users to think
about the range of user ch...
SCENARIO BRAINSTORMING I
• Choose one representative for the
team
• Using scenario brainstorming sketches
(情境腦⼒力激盪圖) to de...
SCENARIO BRAINSTORMING II
EVENT FLOW
• Using 5W1H to thank about Event
Situation & Flow Chart	

• Try to generate a serial process of an
event	

• G...
time time time time time
event event event event event
WHO Design
PERSONA
Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar 71
Persona Document
Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar 72
Persona Cards
STORYBOARD
STORYBOARD I
Each slot of flow chart could be a storyboard	

Please generate 10 storyboards where we can see event sketches...
STORYBOARD II
• All the storyboards of the targets users
together could help us to think about
the details and different d...
P.O.I.N.T NARROWING
• Problem	

• Obstacles	

• Insights	

• Needs: thinking about users’ needs by character mapping, situ...
NEXT WEEK
• 1 Character Mapping with 5~6 persona for the team	

• 1 Scenario Brainstorming for each persona for individual...
MID-TERM PRESENTATION
• 20 minutes	

• Team Name and Members
• Design Theme
• Problems, based on real users	

• Character ...
HCD Process
HCD Process
HCD Process
HCD Process
HCD Process
HCD Process
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HCD Process

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The keynote is the teaching material for the UOID + AHMI course in 2013. It is an multidisciplinary course for the cooperation between NTUST design and NTU IT students. The course is held on NTUST. The purpose of the course is creating assisting or supportive APPS that are needed and appropriate for underprivileged people in Taiwan. The lectures are drhhtang and Mike Chen. The content of the slide is describing the process of human-centered design process and the design brief for 2013.

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HCD Process

  1. 1. HUMAN-CENTERED DESIGN PROCESS drhhtang ditldesign.sqsp.com DITL@NTUST
  2. 2. HCD • Human-Centered Design • Best Practices for Innovation promoted by IDEO • Learner, Practitioner,Advocator
  3. 3. MULTIDISCIPLINARY • Very Important Issue for future education • As a person • DaVinci -Type of person (Dyson) • T - Shaped person (IDEO)
  4. 4. ATTITUDES • Friendly & Kinds / the best partners you can get inTaiwan • Communicate • 溫柔的說出你的想法與⽴立場 • 分⼯工+合作 才能完成這堂課多樣的作業要求。
  5. 5. 如何讓自己成為   一位善於合作的members? Na$onal  Taiwan  University  of  Science  and  Technology   Department  of  Commercial  Design  &  Industrial  Design
  6. 6. 首先,你需要一個題目。 以自己的設計為開端 以團隊合作為開端 &
  7. 7. 這是一個十分難得的機會,   可以實際的運作與練習如何   跨領域合作。 以團隊合作為開端...
  8. 8. 每一個組員,   都是設計師。
  9. 9. 共同傾聽   與創作。
  10. 10. 善用工具,   作為彼此溝通的方式。
  11. 11. 各有所長,   能力互補。
  12. 12. 最重要的是,   當一個好人。
  13. 13. 設計師或許會找到一個有趣   的題目,可以天馬行空的發   想與設計。 以自己設計為開端...
  14. 14. 不要停下你的創造力。
  15. 15. 讓點子實現,   尋找你的工程夥伴。
  16. 16. 介紹你的點子,   讓他們產生興趣。
  17. 17. 善用工具   呈現你的概念。
  18. 18. 你要記住兩個字... 不管是單打獨鬥或是團隊合作,
  19. 19. 效率 不要讓你的組員陪你熬夜,   出席與開會的狀態都要專注。
  20. 20. UOID COURSE SETTING
  21. 21. GROUPING & UNGROUPING • 3~8 members are suggested by experts • A 5 members group is the best based on our experience • designers with different backgrounds • IT students with similar developing experience
  22. 22. IDEAS SPEAK • Group Discussion, 2, 4, 5 • Leaders are those who have the best ideas • The members of a groups that does not have good ideas yet will be ungrouped. • from 20 to less than 8 groups
  23. 23. RESULT, PROCESS, DEMO • You will be invited to join UOID+AHMI FB Group if your CV is received. • Please useTumblr to record what you learn, what you do, what you find • AssignTA a password and login name
  24. 24. HEAR CREATE DELIVER PROCESS
  25. 25. HEARING
  26. 26. HCD QUALITATIVE HEARING • Develop deep empathy for people we are designing for • Propose assumptions as design objectives • Inspiring new solutions • Examining design quality and verify assumptions • Generative to evaluative
  27. 27. REASONS FOR HEARING • Because we cannot assure the team know the universe of the participants • Unveil people’s behavioral, mental, political, economic, social, cultural opportunities and barriers in their own words • Map the relational dynamics between people, events, time, places, objects • Deep understanding not broad coverage, ex. extreme users
  28. 28. USINGVERB AND HOW CAN • How can we get children with autism to adopt digital learning environment ? • How can we create an APP that help children with autism to learn digitally ? • Create the design challenge for your team in the first month • Observing users / Recognizing existing knowledge and documenting inTumblr • Desirability, Feasibility,Viability • Social, Economic,Technological
  29. 29. CONTENT OF HEARING • People’s stories • Observation of the reality • Deep understanding of needs, barriers, and constraints
  30. 30. TARGET USER
  31. 31. TARGET USER II 。
  32. 32. TARGET USER • Think about the representative users of the target product • Using 5W1H to render the target users, the character, problem, and needs will be more clear • Include CRITICAL ISSUES and KEY IDEAS
  33. 33. Activity Time Interview User Objects Environments Interactions Activities User Experience Physical Cognitive Social Cultural Emotional Insights Need Statement
  34. 34. Who needs what-sentence because reason-sentence 使⽤用者需要可以選擇⼀一起出遊的夥伴,因為家⼈人朋友有不同的規劃。 UXR Results ---- UXD ideas MAIN STRUCTURE
  35. 35. DESIGN CHALLENGE Creating assisting or supportive APPS that are needed and appropriate for underprivileged people inTaiwan
  36. 36. IDENTIFYYOUR DESIGN CHALLENGE • Framed in human terms instead of object terms • 幫助誰做什麼事的APP • Broad enough to allow you discover the areas of unexpected values • 筆記本 • Narrow enough to make the topic manageable • 愛⼼心⽶米其林
  37. 37. KEY IDEA GENERATION • Using the 30 issues to develop 8 product ideas • Discuss and vote for the best from the 8 product ideas • TOP 8 Product Ideas should include 5 positive + 3 negative • Some details could be added to the ideas. • Please mark the relationships to the original macro FORCES • Text and graphics are both fine 11Scenario Design Process
  38. 38. DECIDEYOUR DESIGN BRIEF
  39. 39. BASIC FUNCTION AND NEEDS • Brainstorm the functions and needs of the primary idea of your company • Who might be the users • brainstorming again the details with your imagination 12
  40. 40. RECOGNIZE EXISTING KNOWLEDGE
  41. 41. USING TUMBLRTO RECORDTHE DETAILS OFTHE DESIGN PROCESS
  42. 42. IDENTIFY PEOPLETO SPEAK WITH • Brainstorming abut the characters • Average users and extreme users • Group
  43. 43. HEAR AGAIN / UXR •顧客洞察者的⽥田野⼿手冊,經濟部技術處
  44. 44. CHOOSE RESEARCH METHODS • IDEO Method Cards • Individual Interview • no more than two interviewers • without an audience • interviewer, note taker and photographer
  45. 45. GROUP INTERVIEW • A valuable way to learn about a community quickly; not good for a deep understanding of individual • gender equal • Are political heavyweights present? • Do they view you as a source of funds, gifts, or charity/ nothing will be give away
  46. 46. NGO INTERVIEWER • Sit at the same height level as the participants • Researchers do not sit together • Try not to wear organization-branded clothing • Emulate the same status of clothing as participants
  47. 47. IN CONTEXT IMMERSION • Meeting people where they live, work, and socilize and immersing yourself in their context reveals new insights • HCD works best when understanding people not on an intellectual level, but an experiential level • Try: Spending a few hours or days working with someone, staying over night to allow family to gain comfort and act naturally
  48. 48. •What people say (or think) they do and what they actually do are not always the same •the goal is not to correct but to understand the differences •Put yourself in someone’s shoes enables you to get beyond what people say to what they think and feel •Deep immersion shows commitment and staying power •show that you care and deep interest in the day-to-day lives of your participants
  49. 49. • A powerful method for observing process over a long period of time • To understand the nuances of the community life when the researcher cannot be there • Recruit several people and give them instructions, journals, cameras • Guide them to easily record activities that will yield relevant information to your research project SELF-DOCUMENTATION CULTURAL PROBE
  50. 50. •Often teenagers and young people are good participants.They tend to express themselves. •Show examples of how other people have done or spend a few hours with them to guide the process •Be sensitive to class, age, and other factors that will affect the information people are able to collect and record
  51. 51. • Seek experts on a certain topic and with insight for the design challenge • End Users • Community members with strong relationships, respected leaders, or people with a reputation for intelligence and fairness, who are particular innovative or have done things out of ordinary • Who can provide in-depth information and have experience • History, regulation, technology, medicine, business, EXPERT INTERVIEWS
  52. 52. SEEKING INSPIRATION IN NEW SPACES • To look at similar experiences in other context is another way to inspire new ideas especially when you have already done some research and need to refresh your thinking. • A surgeon can get insights about organizing medical supplies by visiting a hardware store • Airline employers observe a hotel front desk checking-process. • A water-jug creator observes individuals transporting heavy objects or liquids.
  53. 53. NEXT WEEK • Team Profile • Personas / Character Mapping of real people • Observation Process and Insight using different UXR methods • Problem and Hypotheses (visualization is good for time management) • Competitive Analysis
  54. 54. CREATE
  55. 55. METHODS • Synthesis from inspiration to ideation, from hearing stories to strategic directions • Brainstorming to thinking expansively and without constraints • 100 ideas lead to a good idea • Prototyping is the process of making ideas real and tangible in order to think, to refine, to iterate ideas very quickly • Feedbacks inspires further iterations to make solutions more compelling
  56. 56. BRAINSTORMING
  57. 57. Defer judgment Encourage wild ideas One conversation at a time Build on other people's ideas Be visual - use words and pictures Go for quantity - the more ideas the better Stay focus
  58. 58. TEAM NAME OR 花名
  59. 59. CHARACTER MAPPING • Except the representative user, please generate other target users to think about the range of user characters • Group work/ one user per participants
  60. 60. SCENARIO BRAINSTORMING I • Choose one representative for the team • Using scenario brainstorming sketches (情境腦⼒力激盪圖) to develop details about the relationships between user and product and additional functions • Example: the shopping process and related CI & KI ofTAO(陶美惠)
  61. 61. SCENARIO BRAINSTORMING II
  62. 62. EVENT FLOW • Using 5W1H to thank about Event Situation & Flow Chart • Try to generate a serial process of an event • Group work/ one user per participants 37
  63. 63. time time time time time event event event event event WHO Design
  64. 64. PERSONA
  65. 65. Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar 71 Persona Document
  66. 66. Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar 72 Persona Cards
  67. 67. STORYBOARD
  68. 68. STORYBOARD I Each slot of flow chart could be a storyboard Please generate 10 storyboards where we can see event sketches, and related CI & KI PLEASE USE PHOTOS OF REAL PEOPLE 41Scenario Design Process
  69. 69. STORYBOARD II • All the storyboards of the targets users together could help us to think about the details and different dimensions of the idea • Different storyboards verify the necessary of the idea as well.
  70. 70. P.O.I.N.T NARROWING • Problem • Obstacles • Insights • Needs: thinking about users’ needs by character mapping, situation brainstorming, event flow, storyboards, • Themes
  71. 71. NEXT WEEK • 1 Character Mapping with 5~6 persona for the team • 1 Scenario Brainstorming for each persona for individual • 1 Event Flow for each persona for individual • 3 ~ 10 Storyboard each persona for individual
  72. 72. MID-TERM PRESENTATION • 20 minutes • Team Name and Members • Design Theme • Problems, based on real users • Character Mapping • Personas • Real users / Patterns, based on the insights of your observation and interviews • 10 Most important Problems and 10 most important solutions from 50~60 storyboards, including problems and solutions A4 storyboards + poster • 10 MINS PLAY + PROTOTYPE

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