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Design thinking in a nutshell
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Design thinking in a nutshell

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The slide briefly introduces the features of design thinking.

The slide briefly introduces the features of design thinking.

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    Design thinking in a nutshell Design thinking in a nutshell Presentation Transcript

    • 設計思考 簡介 DESIGNTHINKING IN A NUT SHELL Hsien-HuiTang TaiwanTech Design blog.drhhtang.net
    • Completing Different ill-defined Problems Using Designerly Ways of Thinking 利⽤用設計師所使⽤用的⼯工作思考⽅方式 解決定義不良的問題
    • WHAT IS DESIGNTHINKING ?
    • CONCEPTS + HAND-ON EXPERIENCE
    • FUNDAMENTAL ELEMENTS •⼯工學 ENGINEERING: Applied Mechanics (tangible), Information Science (intangible) •商學 BUSINESS: Users (tangible), Business Model (intangible) •美學 AESTHETICS: Presentation (tangible), Innovative Concept Develop (intangible) •技術可⾏行性 Feasibility, 商業價值性Viability, ⽤用⼾戶渴求性 Desirability
    • MULTIDISCIPLINARYTEAM
    • DAVINCI -TYPE •Computer Science Bachelor + Design Master •雙主修 設計-電機 / 設計-管理 / 設計-資⼯工 / 設計-機械 •D. Norman 設計-資⼯工 & 設計-⼼心理
    • T - SHAPED PERSON deep understanding of your own domain passion and tools for working other disciplinary & empathy
    • CONNECTION •User-oriented Innovation •Multidisciplinary Collaboration •Multiple Rapid Prototyping •Passion to go through the whole process
    • ENGINEERING STUDENTS •你可以忍受facebook出錯幾次? •成功⼀一次的概念原型 •Working Beautifully •dropbox - box.net - sugar sync •Learn how to work with designers •drawing, open-minded, user-oriented
    • DESIGN STUDENTS •你有買過創意無限但是無法實際運⾏行的產品嗎? •創意概念為主的設計 •如何認識技術,以設計的⾓角度重新描述技術 •如何在技術限制與市場需求下,仍有創意與設計 •Design for Industry can really make change
    • MY EXPERIMENTS •Master Applied Arts in NCTU •Phd. Arch Design Cognition Program •Phd. IT roommate - artificial creativity •Multidisciplinary Students •Collaborative Projects with Academic & Industry
    • TYPE •Marketing Driven •Engineering Driven •Design Driven •UX driven •⼩小⽶米⼿手機 2 / 2A / 2S 上市 11 個月銷 量突破 1,000 萬台 •沒有管理層 沒有KPI •讓使⽤用者尖叫的產品 •MIUI
    • technology hardware software eco-system user experience the re-interpretation of product meaning user INTERFACE &INTERACTION
    • HOWTO COOPERATE •environment •engineer PM UX designer sit together •internal or external •culture •UX is the most important things •because it is where profits come from
    • COLLABORATION INYAHOO •YAHOO / HAPPY UX 2013 •collocation is the first step / lots of whiteboard seriously + post-it + 珍珠版 + trust + more goal less role •AGILE / communicate efficiently / rapid establishment of team building / less travel in the office less meetings /TRUST •amazing stuff happens !!
    • USER-ORIENTEDTO UX •Users as resources to innovation •User: Needs & Wants •Useful - Useable - Desirable •Using design as methods for better life / ⼈人本思想 •情境故事法 -- 使⽤用者經驗
    • RAPID PROTOTYPING •Rough Prototyping / Paper wire frame •Keynote / Powerpoint •Concept Movie / Product Movie •Live Demo Movie / Xcode •all the ways to the final products with various prototypes
    • SPEED SPEED SPEED •騰訊 •1998 100萬⽤用⼾戶 •2013.9 亞洲最⼤大 每月活躍⽤用⼾戶數達8 億1800萬 •微信(WeChat)2億3600萬 •掏寶網 4萬個億 ⼤大陸1/10 GDP •UX 進⼊入國企 •It only takes one week to duplicate an excellent APP •It only takes three to repeat what ⽶米聊 did
    • HOWTO PRACTICE DESIGNTHINKING
    • •3 Days Scenario Workshop •Advantech / Chang Gung Elderly CultureVillage / •18 Weeks Scenario Course / User-Oriented Innovative Design •Engineer students + Design students •Deeper understanding of designerly ways of thinking •Year-long Projects / iCAN, NPUI, iListen, Loocare,TripTalk DIFFERENT KINDS OF EVENTS
    • 智慧⽣生活整合性⼈人才培育專業領域課程 跨領域使⽤用者導向創新設計課程 MULTIDISCIPLINARY USER-ORIENTED INNOVATIVE DESIGN UOID.DRHHTANG.NET
    • INTROVIDEO
    • MULTIDISCIPLINARY COLLABORATION TECHNOLOGICAL INNOVATION
    • SCENARIO APPROACH I
    • SCENARIO APPROACH II
    • FEATURES •From macroscopic view to microscopic view •Keep users in mind •Visual and verbal brainstorming •User Ranges •Context •Systematic Innovation
    • PREVIOUS EXPERIENCE •Scenario can really help resolve the collaborative problems by forcing members focusing on users •Really user study can have better results
    • BRAINSTORMING WORKSHOP
    • MULTI-DISCIPLINARY COLLABORATION
    • DESIGN METHOD