Social Media for ScepticsDr Helen WebsterResearcher Development
Resources:• These slides and handouts are online▫ On the programme bloghttp://stemdigital.wordpress.com/▫ On Slidesharehtt...
Social Media in AcademiaEnhancing or changing practice?• Networking and professional profiles• Publishing Models: Open Acc...
Social Media for Sceptics• “What‟s this about?”• “Can‟t I just ignore the whole thing?”• “I don‟t get it…”• “I don‟t like ...
Where are you now?I just don‟tunderstanditI don‟t agreewith it
Aims• My aims….▫ are not to convert you to social media!▫ are to reach an informed understanding of socialmedia and associ...
What social media do you use?• Write down all the social media platforms youcan think of.• Mark:▫ Those you use (and for w...
What are Social Media?SocialNetworkingTheInternetWeb 2.0DigitalmediaThe WWWThe Cloud
What are social media?
An approach to defining…•Digital•Networked•Open(Martin Weller, The Digital Scholar)
Three – phases? activities? levels?•Broadcasting•Networking•Sharing and creating
“Can‟t I just ignore the whole thing?”1. Write your name and subject area on a post-itnote. Pass it to someone else…2. Goo...
“Can‟t I just ignore the whole thing?”• If you don‟t, someone else will …▫ Previous employers and universities - all outof...
“Can‟t I just ignore the whole thing?”• You may miss out if people can‟t find youor don‟t get a „sense‟ of you• You may mi...
My identity?
Dr JonathanBarnard, CambridgeUniversityProf. Denys Turner, MedievalStudiesOther identities:
“I don‟t get it”“I have a page on my department‟s website.Isn‟t that enough?”As an Early Career Researcher….• Your univers...
Who‟s looking?• Potential collaborators• Peers (i.e. other early career researchers)• Journal editors and publishers• Conf...
“ I still don‟t get it”“How will tweeting what I had for breakfast andfollowing Justin Bieber help my career?”• Digital• N...
What do you want them to find?• List the things you might need from each of thesegroups• List the qualities or information...
What might social media offer?ResearchProfessionalactivitiesImpact andpublicengagementTeachingAdminand serviceBroadcastCre...
5 ways to use:•Twitter•A blog•Youtube•LinkedIn/Academica.edu
“Well, I don‟t like it…”Write down your…issues, concerns, problems, barriersand questions…concerning social media.
ValuesSocial media Academia• Open• Shared• Personalised• Single identity• Monetarised• Collaborative and creative• Freedom...
Case Studies: managing risk• Which issues apply to each case study?• What benefits are likely to be gained?• What are the ...
Tips: Invisibility• Remaining completely invisible online takes effort• Pros and cons of keeping a low profile these days•...
Tips: Visibility• Creating your own content puts you more in control• Think about metadata and search terms to enhancesere...
Tips: Distinct identities• Use pseudonyms and abstract profile pictures• Different platforms for different purposes• Avoid...
“So now what?”• 1 thing you will need to do in future (broadcast)• 1 thing you might do in future (network)• 1 thing you m...
“So now what?”• STEMDigital Module One: Building your onlineidentity http://stemdigital.wordpress.com/
Questions?
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Social media for sceptics

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  • Line exercise
  • Could do this using post-it notes on three flip charts to aggregate
  • Prompt questions if I use unfamiliar terminology
  • Identity:To what extent is it possible to keep personal and private separate?
  • Social media for sceptics

    1. 1. Social Media for ScepticsDr Helen WebsterResearcher Development
    2. 2. Resources:• These slides and handouts are online▫ On the programme bloghttp://stemdigital.wordpress.com/▫ On Slidesharehttp://www.slideshare.net/drhelenwebster/▫ On Scribdhttp://www.scribd.com/helen_webster_10
    3. 3. Social Media in AcademiaEnhancing or changing practice?• Networking and professional profiles• Publishing Models: Open Access Publishing, self-promotion by authors• Quality Assessment Models: Altmetrics• Funding: Collaboration, consortia and large projects• Pedagogy: digital classroom, „pedagogy ofabundance‟• Conference ‘attendance’ –livetweeting, livestreaming, liveblogging, podcasting• Impact: narrowcasting online and digital resources
    4. 4. Social Media for Sceptics• “What‟s this about?”• “Can‟t I just ignore the whole thing?”• “I don‟t get it…”• “I don‟t like it…”• “So now what?”
    5. 5. Where are you now?I just don‟tunderstanditI don‟t agreewith it
    6. 6. Aims• My aims….▫ are not to convert you to social media!▫ are to reach an informed understanding of socialmedia and associated risks in the context ofprofessional academic practice▫ and to develop an effective social media strategy atwhatever level you feel is right for you, even if thatis a „work-around‟.• Your aims….?
    7. 7. What social media do you use?• Write down all the social media platforms youcan think of.• Mark:▫ Those you use (and for what purpose/context)▫ Those you have used in the past but given up▫ Those you‟ve heard of but never tried
    8. 8. What are Social Media?SocialNetworkingTheInternetWeb 2.0DigitalmediaThe WWWThe Cloud
    9. 9. What are social media?
    10. 10. An approach to defining…•Digital•Networked•Open(Martin Weller, The Digital Scholar)
    11. 11. Three – phases? activities? levels?•Broadcasting•Networking•Sharing and creating
    12. 12. “Can‟t I just ignore the whole thing?”1. Write your name and subject area on a post-itnote. Pass it to someone else…2. Google your own name. Remember to checkthe „images‟ tab. What do you find?3. Google the name on the post-it note. Can youidentify the person, and what do you find?4. (if you like – google me, and if you findsomething horrendous, please tell me!)
    13. 13. “Can‟t I just ignore the whole thing?”• If you don‟t, someone else will …▫ Previous employers and universities - all outof date and out of context▫ „Friends‟ may share personal material outsideyour own preferred circles….▫ Other people with the same name may make itharder to find you
    14. 14. “Can‟t I just ignore the whole thing?”• You may miss out if people can‟t find youor don‟t get a „sense‟ of you• You may miss important streams ofinformation
    15. 15. My identity?
    16. 16. Dr JonathanBarnard, CambridgeUniversityProf. Denys Turner, MedievalStudiesOther identities:
    17. 17. “I don‟t get it”“I have a page on my department‟s website.Isn‟t that enough?”As an Early Career Researcher….• Your university web presence will last/beaccurate only as long as you study/work here.• You can‟t personalise, update, control or adapt iteasily• It is an old-fashioned static „broadcast‟ or „push‟model
    18. 18. Who‟s looking?• Potential collaborators• Peers (i.e. other early career researchers)• Journal editors and publishers• Conference organisers• Journalist• Potential boss or PI• Members of the public• Contacts in other professional sectors• Your students
    19. 19. “ I still don‟t get it”“How will tweeting what I had for breakfast andfollowing Justin Bieber help my career?”• Digital• Networked• Open
    20. 20. What do you want them to find?• List the things you might need from each of thesegroups• List the qualities or information you‟d like each ofthese groups to know about you.• List the things each of these groups might finduseful from you.• How might you use social media to achieve these?• How might you use traditional means to achievethese?
    21. 21. What might social media offer?ResearchProfessionalactivitiesImpact andpublicengagementTeachingAdminand serviceBroadcastCreateandshareNetwork
    22. 22. 5 ways to use:•Twitter•A blog•Youtube•LinkedIn/Academica.edu
    23. 23. “Well, I don‟t like it…”Write down your…issues, concerns, problems, barriersand questions…concerning social media.
    24. 24. ValuesSocial media Academia• Open• Shared• Personalised• Single identity• Monetarised• Collaborative and creative• Freedom of speech• Democratic• IP and „ownership of ideas‟• Limited sharing• Objective• Professional identity• Free• Collaboration within limits• Peer review• Professional behaviour• Peer review
    25. 25. Case Studies: managing risk• Which issues apply to each case study?• What benefits are likely to be gained?• What are the risks? (include the risks ofparticipating and not participating)• Scale of 1-10: how likely are these benefits andrisks?• How might we find an effective resolution?
    26. 26. Tips: Invisibility• Remaining completely invisible online takes effort• Pros and cons of keeping a low profile these days• Google yourself regularly (set up Google alerts) and checkfor information put online by others• Check social media search enginesTechnorati, Socialmention too• Contact those who‟ve put information about you online• You may need to create content to „bury‟ unwantedcontent about you• Check privacy and permission settings, and Terms andConditions carefully
    27. 27. Tips: Visibility• Creating your own content puts you more in control• Think about metadata and search terms to enhanceserendipity• Link to authority sites and have them link to you• (social networking platforms, public bodies such asuniversities) and link your social media platforms• Complete profiles as much as possible e.g. onLinkedIn• Collate your identity – consistent username andavatar, Google Profile, Google Scholarprofile, ORCID, ResearcherID
    28. 28. Tips: Distinct identities• Use pseudonyms and abstract profile pictures• Different platforms for different purposes• Avoid logins and synching withFacebook/Twitter/LinkedIn etc• Don‟t let your computer „remember‟ your login• Have a policy on „friending/following/connectingetc and a clear statement of your intentions• Decide which bit of the web you want to be on –academic/social, password-protected or open
    29. 29. “So now what?”• 1 thing you will need to do in future (broadcast)• 1 thing you might do in future (network)• 1 thing you might do in future (share/create)• 1 thing you are definitely not going to do• 1 way to get around not doing that, if everyoneelse is doing it through social media…
    30. 30. “So now what?”• STEMDigital Module One: Building your onlineidentity http://stemdigital.wordpress.com/
    31. 31. Questions?
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