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The Researcher Online:                 Building an Online                       Identity                                  ...
Before we start...                      I’d like to model the digital                      behaviour I’m advocating!      ...
AimsWednesday, 10 October 2012
Aims                      Not to teach tools, but...Wednesday, 10 October 2012
Aims                      Not to teach tools, but...               •      an awareness of the ways in which social and dig...
Aims                      Not to teach tools, but...               •      an awareness of the ways in which social and dig...
Aims                      Not to teach tools, but...               •      an awareness of the ways in which social and dig...
Thinking DigitallyWednesday, 10 October 2012
Thinking Digitally               •      DigitalWednesday, 10 October 2012
Thinking Digitally               •      Digital               • NetworkedWednesday, 10 October 2012
Thinking Digitally               •      Digital               • Networked               • OpenWednesday, 10 October 2012
Thinking Digitally               •      Digital               • Networked               • OpenWednesday, 10 October 2012
Thinking Digitally               •      Digital               • Networked               • Open                            ...
Before we get online....Wednesday, 10 October 2012
Your professional                                   identity                   • What do you want to do as an early career...
Scale of digital                              engagement    TechnoFEAR!                                 TechnoJOY!        ...
IssuesWednesday, 10 October 2012
IssuesWednesday, 10 October 2012
Who are you, online?                   •         What online social media platforms do you use?                   •       ...
Write your name on a                       post-it note.                             Now pass it along, 2                 ...
...now Google your                                   partner.                   • Analyse the results and draw up a profile...
My identity?Wednesday, 10 October 2012
My identity?Wednesday, 10 October 2012
My identity?Wednesday, 10 October 2012
My identity?Wednesday, 10 October 2012
Tips for enhancing your                        visibilityWednesday, 10 October 2012
Tips for enhancing your                        visibility                      Google ranks certain types of website highe...
Tips for enhancing your                        visibility                      Google ranks certain types of website highe...
Tips for enhancing your                        visibility                      Google ranks certain types of website highe...
Tips for enhancing your                        visibility                      Google ranks certain types of website highe...
Tips for enhancing your                        visibility                      Google ranks certain types of website highe...
Tips for enhancing your                        visibility                      Google ranks certain types of website highe...
Tips for enhancing your                        visibility                      Google ranks certain types of website highe...
Tips for enhancing your                        visibility                      Google ranks certain types of website highe...
Tips for enhancing your                        visibility                      Google ranks certain types of website highe...
Wednesday, 10 October 2012
Wednesday, 10 October 2012
Where are you on the                          web?                                     Proprietry/free                    ...
Where are you on the                          web?               • You currently belong to an institution, a              ...
Collating Your Self: the                          Open Web                   • Namechk - consistent username              ...
Collating Your Self:                              Academic Web                             • Google Scholar Citations Profi...
Or not?Wednesday, 10 October 2012
Or not?                      If you want to keep your identities separate...Wednesday, 10 October 2012
Or not?                      If you want to keep your identities separate...               •      Different platforms for ...
Or not?                      If you want to keep your identities separate...               •      Different platforms for ...
Or not?                      If you want to keep your identities separate...               •      Different platforms for ...
Or not?                      If you want to keep your identities separate...               •      Different platforms for ...
Or not?                      If you want to keep your identities separate...               •      Different platforms for ...
Or not?                      If you want to keep your identities separate...               •      Different platforms for ...
Principles of successful                     online engagementWednesday, 10 October 2012
Principles of successful                     online engagement                   •         Don’t just broadcast- interactW...
Principles of successful                     online engagement                   •         Don’t just broadcast- interact ...
Principles of successful                     online engagement                   •         Don’t just broadcast- interact ...
Principles of successful                     online engagement                   •         Don’t just broadcast- interact ...
Principles of successful                     online engagement                   •         Don’t just broadcast- interact ...
Principles of successful                     online engagement                   •         Don’t just broadcast- interact ...
Principles of successful                     online engagement                   •         Don’t just broadcast- interact ...
Principles of successful                     online engagement                   •         Don’t just broadcast- interact ...
What do you need                              your profile to do?                   •         What aspect(s) of your work o...
What can you offer?Wednesday, 10 October 2012
Some more decisions...                      a/ technoFEAR! or technoJOY!                      b/ private or public?       ...
Wednesday, 10 October 2012
Measuring success                   •         Keep Googling yourself *                   •         See who’s talking about...
Platforms              High     Time  commitment              Low                             Academic      Webspace   Ope...
What might you do                             with (e.g.) a blog?                             • Wordpress                 ...
Tidying Up After Your                               Self                   •         Do experiment, but deactivate dormant...
Your Strategy                      Take:               •      your aims               •      the digital mindset          ...
To explore further, see                          DH23Things Module                                 One                 htt...
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Transcript of "Researcher online 1 Building an Online Identity"

  1. 1. The Researcher Online: Building an Online Identity Dr Helen Webster Digital Humanities Network University of CambridgeWednesday, 10 October 2012
  2. 2. Before we start... I’d like to model the digital behaviour I’m advocating! • Feel free to livetweet #DH23 #CRASSH • Slides are online: Slideshare http:// www.slideshare.net/drhelenwebster/ • We’re recording the talk to create a digital artefact. We’ll be focussing on the presentation rather than discussions.Wednesday, 10 October 2012
  3. 3. AimsWednesday, 10 October 2012
  4. 4. Aims Not to teach tools, but...Wednesday, 10 October 2012
  5. 5. Aims Not to teach tools, but... • an awareness of the ways in which social and digital media platforms can enhance and be embedded in your work as a researcherWednesday, 10 October 2012
  6. 6. Aims Not to teach tools, but... • an awareness of the ways in which social and digital media platforms can enhance and be embedded in your work as a researcher • an understanding of the issues raised by social and digital media tools, potential pitfalls, good practice and future impacts on the professionWednesday, 10 October 2012
  7. 7. Aims Not to teach tools, but... • an awareness of the ways in which social and digital media platforms can enhance and be embedded in your work as a researcher • an understanding of the issues raised by social and digital media tools, potential pitfalls, good practice and future impacts on the profession • an awareness of and ability to evaluate the various types of digital tool and make informed decisions about your own engagement with them in your practiceWednesday, 10 October 2012
  8. 8. Thinking DigitallyWednesday, 10 October 2012
  9. 9. Thinking Digitally • DigitalWednesday, 10 October 2012
  10. 10. Thinking Digitally • Digital • NetworkedWednesday, 10 October 2012
  11. 11. Thinking Digitally • Digital • Networked • OpenWednesday, 10 October 2012
  12. 12. Thinking Digitally • Digital • Networked • OpenWednesday, 10 October 2012
  13. 13. Thinking Digitally • Digital • Networked • Open (Weller, 2012)Wednesday, 10 October 2012
  14. 14. Before we get online....Wednesday, 10 October 2012
  15. 15. Your professional identity • What do you want to do as an early career researcher, in terms of promoting your identity (both traditionally and online)? • Why do you want to be online?Wednesday, 10 October 2012
  16. 16. Scale of digital engagement TechnoFEAR! TechnoJOY! (Izzard, 1997)Wednesday, 10 October 2012
  17. 17. IssuesWednesday, 10 October 2012
  18. 18. IssuesWednesday, 10 October 2012
  19. 19. Who are you, online? • What online social media platforms do you use? • What information have you put online? • What information might have been put online about you by others, e.g. friends, employers, educational institutions, etc • What usernames, profile pictures etc do you use? Are they identifiably you? • If someone Googles you, what would they find?Wednesday, 10 October 2012
  20. 20. Write your name on a post-it note. Now pass it along, 2 people to your left.Wednesday, 10 October 2012
  21. 21. ...now Google your partner. • Analyse the results and draw up a profile of information and impressions about that person. Don’t forget to check the images tab! • Now pass it back, 2 people to your right...Wednesday, 10 October 2012
  22. 22. My identity?Wednesday, 10 October 2012
  23. 23. My identity?Wednesday, 10 October 2012
  24. 24. My identity?Wednesday, 10 October 2012
  25. 25. My identity?Wednesday, 10 October 2012
  26. 26. Tips for enhancing your visibilityWednesday, 10 October 2012
  27. 27. Tips for enhancing your visibility Google ranks certain types of website higher so link:Wednesday, 10 October 2012
  28. 28. Tips for enhancing your visibility Google ranks certain types of website higher so link: • social mediaWednesday, 10 October 2012
  29. 29. Tips for enhancing your visibility Google ranks certain types of website higher so link: • social media • sites with ‘authority’ - cam.ac.ukWednesday, 10 October 2012
  30. 30. Tips for enhancing your visibility Google ranks certain types of website higher so link: • social media • sites with ‘authority’ - cam.ac.uk Find out how people are searching for you and embed likely keywords (your metadata)Wednesday, 10 October 2012
  31. 31. Tips for enhancing your visibility Google ranks certain types of website higher so link: • social media • sites with ‘authority’ - cam.ac.uk Find out how people are searching for you and embed likely keywords (your metadata) • academia.eduWednesday, 10 October 2012
  32. 32. Tips for enhancing your visibility Google ranks certain types of website higher so link: • social media • sites with ‘authority’ - cam.ac.uk Find out how people are searching for you and embed likely keywords (your metadata) • academia.edu • Google search autocomplete suggestionsWednesday, 10 October 2012
  33. 33. Tips for enhancing your visibility Google ranks certain types of website higher so link: • social media • sites with ‘authority’ - cam.ac.uk Find out how people are searching for you and embed likely keywords (your metadata) • academia.edu • Google search autocomplete suggestions Think ‘push’ and ‘pull’Wednesday, 10 October 2012
  34. 34. Tips for enhancing your visibility Google ranks certain types of website higher so link: • social media • sites with ‘authority’ - cam.ac.uk Find out how people are searching for you and embed likely keywords (your metadata) • academia.edu • Google search autocomplete suggestions Think ‘push’ and ‘pull’ Update at peak times e.g. 9am, 3pm 6pmWednesday, 10 October 2012
  35. 35. Tips for enhancing your visibility Google ranks certain types of website higher so link: • social media • sites with ‘authority’ - cam.ac.uk Find out how people are searching for you and embed likely keywords (your metadata) • academia.edu • Google search autocomplete suggestions Think ‘push’ and ‘pull’ Update at peak times e.g. 9am, 3pm 6pm If you don’t want something visible, you’ll have to bury it or ask for it to be taken downWednesday, 10 October 2012
  36. 36. Wednesday, 10 October 2012
  37. 37. Wednesday, 10 October 2012
  38. 38. Where are you on the web? Proprietry/free The Academic The Open Web Web PasswordWednesday, 10 October 2012
  39. 39. Where are you on the web? • You currently belong to an institution, a discipline and a profession. All these may change, and your webspace associated with them. • Any open web platform you use may be removed or changed. How will you ensure longer-term online stability?Wednesday, 10 October 2012
  40. 40. Collating Your Self: the Open Web • Namechk - consistent username • Grab variants of your (user)name • Consistent and recognisable profile picture • Gravatar • Google Profile • About.me, Flavours.me • Share and update on other platformsWednesday, 10 October 2012
  41. 41. Collating Your Self: Academic Web • Google Scholar Citations Profile • ResearcherID • ORCIDWednesday, 10 October 2012
  42. 42. Or not?Wednesday, 10 October 2012
  43. 43. Or not? If you want to keep your identities separate...Wednesday, 10 October 2012
  44. 44. Or not? If you want to keep your identities separate... • Different platforms for different purposesWednesday, 10 October 2012
  45. 45. Or not? If you want to keep your identities separate... • Different platforms for different purposes • Check privacy settingsWednesday, 10 October 2012
  46. 46. Or not? If you want to keep your identities separate... • Different platforms for different purposes • Check privacy settings • Have a policy on ‘friending’, ‘following’ etc and add a clear statement of your intentionsWednesday, 10 October 2012
  47. 47. Or not? If you want to keep your identities separate... • Different platforms for different purposes • Check privacy settings • Have a policy on ‘friending’, ‘following’ etc and add a clear statement of your intentions • Avoid logins and synching with Facebook/Twitter/LinkedIn etcWednesday, 10 October 2012
  48. 48. Or not? If you want to keep your identities separate... • Different platforms for different purposes • Check privacy settings • Have a policy on ‘friending’, ‘following’ etc and add a clear statement of your intentions • Avoid logins and synching with Facebook/Twitter/LinkedIn etc • Don’t let your computer ‘remember’ your loginWednesday, 10 October 2012
  49. 49. Or not? If you want to keep your identities separate... • Different platforms for different purposes • Check privacy settings • Have a policy on ‘friending’, ‘following’ etc and add a clear statement of your intentions • Avoid logins and synching with Facebook/Twitter/LinkedIn etc • Don’t let your computer ‘remember’ your login • Use pseudonyms and abstract profile pictures for personal identitiesWednesday, 10 October 2012
  50. 50. Principles of successful online engagementWednesday, 10 October 2012
  51. 51. Principles of successful online engagement • Don’t just broadcast- interactWednesday, 10 October 2012
  52. 52. Principles of successful online engagement • Don’t just broadcast- interact • Offer something of valueWednesday, 10 October 2012
  53. 53. Principles of successful online engagement • Don’t just broadcast- interact • Offer something of value • Address a defined audience (but be aware that anyone may be seeing you if on the open web)Wednesday, 10 October 2012
  54. 54. Principles of successful online engagement • Don’t just broadcast- interact • Offer something of value • Address a defined audience (but be aware that anyone may be seeing you if on the open web) • Update ‘regularly’ but don’t overloadWednesday, 10 October 2012
  55. 55. Principles of successful online engagement • Don’t just broadcast- interact • Offer something of value • Address a defined audience (but be aware that anyone may be seeing you if on the open web) • Update ‘regularly’ but don’t overload • Offer something of yourself e.g. a photo, identifiable name, an appropriate personal toneWednesday, 10 October 2012
  56. 56. Principles of successful online engagement • Don’t just broadcast- interact • Offer something of value • Address a defined audience (but be aware that anyone may be seeing you if on the open web) • Update ‘regularly’ but don’t overload • Offer something of yourself e.g. a photo, identifiable name, an appropriate personal tone • Link it to yourself in Real LifeWednesday, 10 October 2012
  57. 57. Principles of successful online engagement • Don’t just broadcast- interact • Offer something of value • Address a defined audience (but be aware that anyone may be seeing you if on the open web) • Update ‘regularly’ but don’t overload • Offer something of yourself e.g. a photo, identifiable name, an appropriate personal tone • Link it to yourself in Real Life • Avoid the echo chamberWednesday, 10 October 2012
  58. 58. Principles of successful online engagement • Don’t just broadcast- interact • Offer something of value • Address a defined audience (but be aware that anyone may be seeing you if on the open web) • Update ‘regularly’ but don’t overload • Offer something of yourself e.g. a photo, identifiable name, an appropriate personal tone • Link it to yourself in Real Life • Avoid the echo chamber • Be professional, not perfectionist - be timelyWednesday, 10 October 2012
  59. 59. What do you need your profile to do? • What aspect(s) of your work or self do you want to promote? • Who is/are your audience(s)? Who do you want to exclude? • What purpose do you want to achieve, using this profile? What value is there for your audience? • What kind of information do you want to exchange? • What tensions or conflicts might you encounter?Wednesday, 10 October 2012
  60. 60. What can you offer?Wednesday, 10 October 2012
  61. 61. Some more decisions... a/ technoFEAR! or technoJOY! b/ private or public? c/ original content or mashup and curate? d/ single identity or many identities? e/ low activity or high activity? f/ one platform or many platforms? g/ content created specifically or ‘collateral damage’? h/ academia or beyond?Wednesday, 10 October 2012
  62. 62. Wednesday, 10 October 2012
  63. 63. Measuring success • Keep Googling yourself * • See who’s talking about you - • Socialmention • Technorati • Academia.edu and Google search alert • Blog analytics and who’s following you • Google analyticsWednesday, 10 October 2012
  64. 64. Platforms High Time commitment Low Academic Webspace Open webWednesday, 10 October 2012
  65. 65. What might you do with (e.g.) a blog? • Wordpress • TwitterWednesday, 10 October 2012
  66. 66. Tidying Up After Your Self • Do experiment, but deactivate dormant accounts (where possible) • Ask others (e.g. employers) to keep information current • Personal digital archiving - what data do you want to keep, how long for, and in what format? • Who owns your data? Can it be accessed by you or others? • Have a password/username management strategyWednesday, 10 October 2012
  67. 67. Your Strategy Take: • your aims • the digital mindset • principles for effective engagement • your preferences • your platforms Create an infographic representing what you intend to do with your online identityWednesday, 10 October 2012
  68. 68. To explore further, see DH23Things Module One http://dh23things.wordpress.com/Wednesday, 10 October 2012
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