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Education kaleidoscope conference
Education kaleidoscope conference
Education kaleidoscope conference
Education kaleidoscope conference
Education kaleidoscope conference
Education kaleidoscope conference
Education kaleidoscope conference
Education kaleidoscope conference
Education kaleidoscope conference
Education kaleidoscope conference
Education kaleidoscope conference
Education kaleidoscope conference
Education kaleidoscope conference
Education kaleidoscope conference
Education kaleidoscope conference
Education kaleidoscope conference
Education kaleidoscope conference
Education kaleidoscope conference
Education kaleidoscope conference
Education kaleidoscope conference
Education kaleidoscope conference
Education kaleidoscope conference
Education kaleidoscope conference
Education kaleidoscope conference
Education kaleidoscope conference
Education kaleidoscope conference
Education kaleidoscope conference
Education kaleidoscope conference
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Education kaleidoscope conference

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presentation for the Cambridge University Kaleidoscope conference, Department of Education. A version of social media presentations given previously

presentation for the Cambridge University Kaleidoscope conference, Department of Education. A version of social media presentations given previously

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Transcript

  • 1. Dr HelenWebsterResearcher DevelopmentUniversity of Cambridge
  • 2.  Requests on a post-it!
  • 3. …If I were to Googleyou, RIGHT NOW, whatmight I find?
  • 4. Enhancing or changing practice? Networking and professional profiles Publishing Models: Open Access Publishing, self-promotion by authors Quality Assessment Models: Altmetrics Funding: Collaboration, consortia and large projects Conference ‘attendance’ –livetweeting, livestreaming, liveblogging, podcasting Impact: narrowcasting online and digital resources Pedagogy: digital classroom, ‘pedagogy of abundance’ Survival:The job market is more competitive…
  • 5. Open mindedness and confidencein exploring: New tools and uses New values New behaviours
  • 6. SOCIAL MEDIA ACADEMIA Open Shared* Personalised Single identity for allaspects Monetarised Collaborative and creative Freedom of speech Democratic Emergent, early release Dialogue, participation IP and ‘ownership of ideas’ Limited sharing Objective Separate professionalidentity Free Collaboration within limits Peer review Professional behaviour Lengthy editing Limited dialogue
  • 7. BroadcastingNetworkingSharing and creating
  • 8. DRHELENWEBSTER (HELENWEBSTER, H M WEBSTER?)SCHOLASTIC_RAT/ RATTUSSCHOLASTICUS
  • 9. DR JONATHANBARNARD,CAMBRIDGEUNIVERSITYPROF. DENYSTURNER, MEDIEVAL STUDIES
  • 10. Platforms: The academic web: Department webpage Google Scholar profile ORCID ResearcherID Academia.edu Researchgate Methodspace The open web Google+ profile LinkedIn Gravatar Flavours.me or About.me Your own website? Set up a Google alert for your name Think about your metadata andkeyword search terms link to ‘authority’ sites and have themlink to you (public bodies ie .ac.uk) Interlink your social media accounts Complete profiles as much aspossible including photos Collate your identity – consistentusername, profile picture andstrapline (try namechk) Disambiguate your profile
  • 11.  What do you want to achieve? Who is your audience? What do you want to tell them?
  • 12.  Mindmap all of the types of audience whomight look for or stumble across yourprofessional profile online Where do they overlap? What might they want from you?
  • 13.  Potential collaborators Potential readers Peers (i.e. other early career researchers) Journal editors and publishers Conference organisers Journalist Potential employer or PI Members of the public (who?) Other professional sectors Your students
  • 14. ResearchProfessionalactivitiesImpact andpublicengagementTeachingAdminand service
  • 15. Think about your own socialmedia consumption.• What works?• What doesn’t work?
  • 16.  Documents: Scribd, Issuu Slides: Slideshare, Prezi Images: Flickr Livestreaming: Ustream, Livestream Various formats as PDFs: Academia.edu Bibliographies: Mendeley Research data and outputs: institutionrepository CreativeCommons Licensing
  • 17.  Video:Youtube,Vimeo Audio: Soundcloud, Audioboo Text: Blog (Wordpress, Blogger,Tumblr) Screencasts or Slidecasts:Screencast.com,Youtube, Slideshare Curation:Tumblr, Scoop.it, Storify, Delicious
  • 18.  What will your blog focus on? Who are the primary (and secondary) audience? What will they get out of it? How will they read it? (follow every post?Theoccasional post? Stumble on isolated posts?) Will it be a group or individual blog? What will posts be like (tone, length, level ofdetail etc) How frequently will you update, and how longwill the blog last? What other media will you create and embed?
  • 19. Academics in your field: Primary audience: potential readers Secondary audiences: publishers, journal editors, potentialcollaborators, conference organisers)The general public: Primary audience: practitioners Secondary audiences: policy makers, journalists, the general publicYour peers: Primary audience: Other academics at a particular stage of career Secondary audience: potential employers, useful contacts andcolleagues
  • 20.  Tie your online presence together with high-activity networking platforms:Twitter, LinkedIn. Set automatic updates whenever you post newmaterial to alert people Make things easily shareable (include subscribeor share ‘buttons’ to other social networkplatforms where possible) Link to more permanent online presencesincluding university websites Think about multiple routes to find you Think about metadata, search terms andtagging
  • 21. Some partof youronlineprofileGoogles your nameGoogles your subjectareaFollows a linkFollows you / someoneyou know
  • 22.  Don’t just broadcast. Make it a meaningfuland genuine exchange Make it useful to them, not just you! And alsomake it usable to them. Reciprocate:reply, reblog/retweet, respond, ask, share, curate, comment, endorse and ‘like’ Get other people to contribute or commissionmaterial Tailor material for very specific audiences(but with an eye to wider relevance)
  • 23.  Start with pre-existing networks around you Draw contacts from other social media accounts Search engines:Google, Social Media search engines, built-in searchboxes in platforms Listorious, Socialmention,Technorati Search keywords, people’s names Snowball- see who well-connected people andinstitutions, professional bodies are connected to Use suggestions algorithms Follow/connect/like/friend people (they will probably look at yourprofile and follow you back or accept your request!) Set automatic updates whenever you update – give them somethingto look at
  • 24.  For your blog, think about how to build anetwork around it.What sorts of peoplemight you follow/encourage to follow youand how would you find them? Write FIVE tweets (140 characters or less)which might catch the interest of thisaudience. ONLY ONE of these tweets can be directlyabout the blog!

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