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Building your online identity pd oc
Building your online identity pd oc
Building your online identity pd oc
Building your online identity pd oc
Building your online identity pd oc
Building your online identity pd oc
Building your online identity pd oc
Building your online identity pd oc
Building your online identity pd oc
Building your online identity pd oc
Building your online identity pd oc
Building your online identity pd oc
Building your online identity pd oc
Building your online identity pd oc
Building your online identity pd oc
Building your online identity pd oc
Building your online identity pd oc
Building your online identity pd oc
Building your online identity pd oc
Building your online identity pd oc
Building your online identity pd oc
Building your online identity pd oc
Building your online identity pd oc
Building your online identity pd oc
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Building your online identity pd oc

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  • 1. Building your Online Identity PdOC Society DR HELEN WEBSTER RESEARCHER DEVELOPMENT
  • 2. Slides Slides are online: Slidesharehttp://www.slideshare.net/drhelenwebster/
  • 3. Social Media in AcademiaEnhancing or changing practice? Publishing Models: Open Access Publishing Quality Assessment Models: Altmetrics Funding: Collaboration, consortia and large projects Pedagogy: digital classroom, ‘pedagogy of abundance’ Conference ‘attendance’ – livestreaming, liveblogging, podcasting Impact: narrowcasting online and digital resources
  • 4. Current levels of engagement KnowledgeEngagement Refusal Ignorance
  • 5. Current levels of engagementWhat do you currently use, and how? Your profile:  Tools  Personal, professional or mixed? Your use:  Static or evolving?  Consume or participate?  Broadcast or interact?
  • 6. Aimsmaximum Research Admin Professional and service activities Impact and Teaching publicminimum engagement
  • 7. Where to build your online identity? Proprietry/free The Academic The Open Web Web Password/open
  • 8. Postdocs and Online identity You currently belong to an institution, a discipline and a profession. All these may change, and your webspace and contacts associated with them. Any open web platform you use may be removed or changed. How will you ensure longer-term online stability?
  • 9. My identity?
  • 10. Level: MinimumPassive, static broadcast modelVisibility: Remaining completely invisible online takes effort Pros and cons of keeping a low profile these daysIdentity: To what extent is it possible to keep personal and private separate?Control: If you don’t, someone else will …  Previous employers, universities, websites you register for - all out of date and out of context  OR ‘friends’ may share personal material outside your own preferred circles….
  • 11. Level: Minimum VisibilityVisibility: Think about your metadata and keyword search terms link to ‘authority’ sites and have them link to you update ‘regularly’ and at peak times Complete profiles as much as possible
  • 12. Level: Minimum InvisibilityInvisibility: Google yourself regularly (set up Google alerts) and check for information put online by others Check privacy and permission settings carefully Use pseudonyms and abstract profile pictures Different platforms for different purposes Have a policy on ‘friending’, ‘following’ etc and add a clear statement of your intentions Avoid logins and synching with Facebook/Twitter/LinkedIn etc Don’t let your computer ‘remember’ your login
  • 13. Level:Minimum Collate and disambiguate yourselfDr Jonathan Barnard, Prof. Denys Turner,Cambridge University Medieval Studies
  • 14. Level:Minimum Building a static profile Your Department or Faculty webpage Your own website (tip: use a blog platform e.g. Wordpress) Creating profiles and ‘online cvs’ on networking sites:  LinkedIn  Facebook  Academia.edu  Google+ profile  Google Scholar profile  ResearcherID and ORCID Consume social media
  • 15. Level: Minimumpresenting yourself  Use your real name (Namechk)  Grab variants if possible  Use a recognisable photo  Use a consistent, concise ‘strapline’ summing up who you are and what you do  Think about keywords, tagging, search terms and metadata  Link everything
  • 16. LinkedIn
  • 17. Level: Medium active participation and networkingParticipatory, networked, interactive, pull notpush Network:  Types of connection, types of network• Interact: o Feed, respond, ask, share, curate, comment (and ‘like’)
  • 18. Level:medium Building an online network Draw contacts from other accounts Search engines: Google, Social Media search engines, built-in search boxes in platforms  Listorious  Socialmention  Technorati Keywords, people’s names Snowball- see who well-connected people and institutions are connected to Use suggestions…
  • 19. Level: Medium Maintaining an online network Updating - what might you share?  Profersional tone  Validate their interactions – endorse, like, retweet, comment, ask  Don’t just offer self-promotion! Reframe it.  Pass on resources, links and contacts as well as your own information  Frictionless sharing  Genuine, mutually meaningful networking  ‘Regular’ updates and interactions
  • 20. Level: Medium Sharing digital offcuts Documents: Scribd, Issuu Slides: Slideshare Images: Flickr Livestreaming: Ustream, Livestream Various formats as PDFs: Academia.edu Bibliographies: Mendeley Research data and outputs: DSpace@Cambridge Creative Commons Licensing
  • 21. LinkedIn
  • 22. Level: Maximum You as ProdUser – create, not just consume Offcuts, ‘collateral damage’ from research, admin, teaching etc Create spaces to network and present Create and administrate a group Blogging Video and audio Group rather than individual?
  • 23. A Strategy for Building an Online IdentityApproach: Be as ‘open’, up-to-date and interactive as you can/feel comfortable Be professional, even in personal circles, but not personality-free Keep control over what’s postedInfrastructure: Choose a few sites to cover various needs and audiences, nominate one as central, link them Be consistent, or delete sites you’re not usingTime management Frictionless workflow Set time aside once a month
  • 24. Resources On Good Practice for Researchers Vitae’s Handbook of Social Media for Researchers and Supervisors RIN’s Social Media: A Guide for Researchers

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