Building your online identity pd oc

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  • 1. Building your Online Identity PdOC Society DR HELEN WEBSTER RESEARCHER DEVELOPMENT
  • 2. Slides Slides are online: Slideshare
  • 3. Social Media in AcademiaEnhancing or changing practice? Publishing Models: Open Access Publishing Quality Assessment Models: Altmetrics Funding: Collaboration, consortia and large projects Pedagogy: digital classroom, ‘pedagogy of abundance’ Conference ‘attendance’ – livestreaming, liveblogging, podcasting Impact: narrowcasting online and digital resources
  • 4. Current levels of engagement KnowledgeEngagement Refusal Ignorance
  • 5. Current levels of engagementWhat do you currently use, and how? Your profile:  Tools  Personal, professional or mixed? Your use:  Static or evolving?  Consume or participate?  Broadcast or interact?
  • 6. Aimsmaximum Research Admin Professional and service activities Impact and Teaching publicminimum engagement
  • 7. Where to build your online identity? Proprietry/free The Academic The Open Web Web Password/open
  • 8. Postdocs and Online identity You currently belong to an institution, a discipline and a profession. All these may change, and your webspace and contacts associated with them. Any open web platform you use may be removed or changed. How will you ensure longer-term online stability?
  • 9. My identity?
  • 10. Level: MinimumPassive, static broadcast modelVisibility: Remaining completely invisible online takes effort Pros and cons of keeping a low profile these daysIdentity: To what extent is it possible to keep personal and private separate?Control: If you don’t, someone else will …  Previous employers, universities, websites you register for - all out of date and out of context  OR ‘friends’ may share personal material outside your own preferred circles….
  • 11. Level: Minimum VisibilityVisibility: Think about your metadata and keyword search terms link to ‘authority’ sites and have them link to you update ‘regularly’ and at peak times Complete profiles as much as possible
  • 12. Level: Minimum InvisibilityInvisibility: Google yourself regularly (set up Google alerts) and check for information put online by others Check privacy and permission settings carefully Use pseudonyms and abstract profile pictures Different platforms for different purposes Have a policy on ‘friending’, ‘following’ etc and add a clear statement of your intentions Avoid logins and synching with Facebook/Twitter/LinkedIn etc Don’t let your computer ‘remember’ your login
  • 13. Level:Minimum Collate and disambiguate yourselfDr Jonathan Barnard, Prof. Denys Turner,Cambridge University Medieval Studies
  • 14. Level:Minimum Building a static profile Your Department or Faculty webpage Your own website (tip: use a blog platform e.g. Wordpress) Creating profiles and ‘online cvs’ on networking sites:  LinkedIn  Facebook   Google+ profile  Google Scholar profile  ResearcherID and ORCID Consume social media
  • 15. Level: Minimumpresenting yourself  Use your real name (Namechk)  Grab variants if possible  Use a recognisable photo  Use a consistent, concise ‘strapline’ summing up who you are and what you do  Think about keywords, tagging, search terms and metadata  Link everything
  • 16. LinkedIn
  • 17. Level: Medium active participation and networkingParticipatory, networked, interactive, pull notpush Network:  Types of connection, types of network• Interact: o Feed, respond, ask, share, curate, comment (and ‘like’)
  • 18. Level:medium Building an online network Draw contacts from other accounts Search engines: Google, Social Media search engines, built-in search boxes in platforms  Listorious  Socialmention  Technorati Keywords, people’s names Snowball- see who well-connected people and institutions are connected to Use suggestions…
  • 19. Level: Medium Maintaining an online network Updating - what might you share?  Profersional tone  Validate their interactions – endorse, like, retweet, comment, ask  Don’t just offer self-promotion! Reframe it.  Pass on resources, links and contacts as well as your own information  Frictionless sharing  Genuine, mutually meaningful networking  ‘Regular’ updates and interactions
  • 20. Level: Medium Sharing digital offcuts Documents: Scribd, Issuu Slides: Slideshare Images: Flickr Livestreaming: Ustream, Livestream Various formats as PDFs: Bibliographies: Mendeley Research data and outputs: DSpace@Cambridge Creative Commons Licensing
  • 21. LinkedIn
  • 22. Level: Maximum You as ProdUser – create, not just consume Offcuts, ‘collateral damage’ from research, admin, teaching etc Create spaces to network and present Create and administrate a group Blogging Video and audio Group rather than individual?
  • 23. A Strategy for Building an Online IdentityApproach: Be as ‘open’, up-to-date and interactive as you can/feel comfortable Be professional, even in personal circles, but not personality-free Keep control over what’s postedInfrastructure: Choose a few sites to cover various needs and audiences, nominate one as central, link them Be consistent, or delete sites you’re not usingTime management Frictionless workflow Set time aside once a month
  • 24. Resources On Good Practice for Researchers Vitae’s Handbook of Social Media for Researchers and Supervisors RIN’s Social Media: A Guide for Researchers